Data Export IO: Reports vs Sellerboard Profit Analyticsfor Shopify (2026)
Data Export IO: Reports and Sellerboard Profit Analytics both operate within the Operations, Analytics, and Finances categories on Shopify, but cater to distinct needs. Data Export IO focuses on broad data reporting across various store functions like sales, taxes, and inventory. Its strength lies in providing pre-made reports, advanced filtering, and flexible export options in formats like CSV, Excel, and PDF. This positions it as a comprehensive data extraction and reporting tool for merchants who need to analyze a wide range of store data. Sellerboard, on the other hand, zeroes in on profit analytics, offering a real-time dashboard to track profits, losses, and expenses. It integrates with marketing channels to attribute ad costs and analyze advertising efficiency. The fundamental difference lies in their scope. Data Export IO excels at extracting and manipulating data from diverse sources within Shopify, providing customizable reports for general business intelligence. Sellerboard's core competency is profit-focused analytics, allowing merchants to deeply understand their profitability at various levels, including product, period, and marketing channel. While Data Export IO targets a broader merchant base seeking versatile reporting capabilities, Sellerboard is ideal for merchants heavily focused on maximizing profitability through detailed cost tracking and marketing attribution. The choice between the two heavily relies on what specific information the user is looking for and the user's expertise in manipulating and filtering data.
At a Glance
Data Export IO: Reports
1,835 reviews
Sellerboard Profit Analytics
56 reviews
Detailed Overview
Data Export IO: Reports
Helpful pre-made and detailed reporting for all store data. Easily filter, export, and send reports.
Key Features
- Pre-made Reports: Various reports for Sales, Products, Payouts, POS, and more
- Advanced Filters: Add multiple conditions to limit which records are needed
- Column Management: Freeze, filter, rename, sort, clone, and hide fields
- Export Friendly: Generate reports using CSV, Excel, and PDF formats
- Password Protected: Add a layer of password security to limit access
Sellerboard Profit Analytics
Accurate and detailed profit analytics in real-time. Know your numbers. Make data-driven decisions.
Key Features
- Analyze profits by period, product, brand, etc. in an intuitive live dashboard
- Track your Customer Life Time Value and plan your Customer Acquisition Costs
- Download flexible spreadsheet reports or receive them via email
- Enter your COGS by batch, period, as a % of the price, or as fixed values
- Track your advertising efficiency by product and/or UTM tag
Feature Comparison
| Rating | 4.9/5 | 4.6/5 |
Rating Data Export IO: Reports4.9/5 Sellerboard Profit Analytics4.6/5 | ||
| Reviews | 1835 | 56 |
Reviews Data Export IO: Reports1835 Sellerboard Profit Analytics56 | ||
| Primary Focus | Comprehensive Data Reporting | Real-Time Profit Analytics |
Primary Focus Data Export IO: ReportsComprehensive Data Reporting Sellerboard Profit AnalyticsReal-Time Profit Analytics | ||
| Reporting Scope | Sales, Taxes, Inventory, POS, Orders, Customers, Refunds | Profits, Losses, Expenses (COGS, Ad Costs, Shipping, etc.) |
Reporting Scope Data Export IO: ReportsSales, Taxes, Inventory, POS, Orders, Customers, Refunds Sellerboard Profit AnalyticsProfits, Losses, Expenses (COGS, Ad Costs, Shipping, etc.) | ||
| Data Export Formats | CSV, Excel, PDF | Spreadsheet Reports |
Data Export Formats Data Export IO: ReportsCSV, Excel, PDF Sellerboard Profit AnalyticsSpreadsheet Reports | ||
| Target Merchant | Merchants requiring general store data analysis and custom reporting. | Merchants intensely focused on profit maximization and marketing ROI. |
Target Merchant Data Export IO: ReportsMerchants requiring general store data analysis and custom reporting. Sellerboard Profit AnalyticsMerchants intensely focused on profit maximization and marketing ROI. | ||
| Ease of Use (Inferred) | May require more technical knowledge to customize reports fully. | Designed for intuitive profit tracking with a live dashboard. |
Ease of Use (Inferred) Data Export IO: ReportsMay require more technical knowledge to customize reports fully. Sellerboard Profit AnalyticsDesigned for intuitive profit tracking with a live dashboard. | ||
| Value Proposition | Versatile data extraction and reporting capabilities across various store functions. | Actionable profit insights and marketing attribution for improved profitability. |
Value Proposition Data Export IO: ReportsVersatile data extraction and reporting capabilities across various store functions. Sellerboard Profit AnalyticsActionable profit insights and marketing attribution for improved profitability. | ||
Our Verdict
For merchants seeking a broad, customizable solution for extracting and reporting on various aspects of their Shopify store's data, Data Export IO: Reports is the superior choice. Its flexibility in creating custom reports and exporting in multiple formats makes it ideal for general business intelligence and data warehousing. However, if the primary goal is to gain a deep understanding of profitability, track expenses meticulously, and optimize marketing spend, Sellerboard Profit Analytics is the better option. Its real-time dashboard and marketing channel integration provide actionable insights specifically focused on improving the bottom line.
Consider the scale of your business when making a decision. If you're a new Shopify shop owner with a small team, Data Export IO: Reports might be more than you need. It's great for enterprises and larger brands with data analytics specialists who can take full advantage of its features, whereas the UI of Sellerboard might be more appropriate for a new, small business owner who wants to learn as they go.
Common Questions
Which app is easier to use for a non-technical user?
Sellerboard likely offers a more intuitive experience for users primarily interested in profit tracking, as it provides a real-time dashboard and pre-built visualizations. Data Export IO, with its custom report builder and advanced filtering options, may require more technical proficiency to leverage fully.
Does Data Export IO offer real-time profit analysis like Sellerboard?
While Data Export IO allows you to export sales and expense data, it doesn't provide a dedicated real-time profit analytics dashboard like Sellerboard. You'd need to process the exported data separately to calculate profits.
Which app offers better integration with marketing platforms?
Sellerboard explicitly states integration with marketing channels to sync ad costs and attribute sales. Data Export IO's description doesn't mention direct integration with marketing platforms, suggesting a need for manual data import.
Which app is better for managing inventory data?
Data Export IO includes inventory reporting as one of its pre-made report types. Sellerboard's focus is on profit and expense tracking and doesn't explicitly mention inventory management features.
If I need to send automated reports, which app is better?
Data Export IO offers a report scheduler to send reports via email, FTP, and Google Sheets/Drive. While Sellerboard can send reports via email, Data Export IO offers more flexibility and exporting options.
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