DECO Product Labels & Badges and Essential Trust Badges & Icons are both Shopify apps that fall under the 'Design elements' and 'Badges and icons' categories, but they target different aspects of visual merchandising. DECO focuses on dynamic, sales-oriented labels and badges for product images, highlighting discounts, stock levels, and pre-order status. It emphasizes ease of use with features like an AI generator for label creation and automated discount calculations, appealing to merchants who want to quickly create visually appealing product labels to boost sales. DECO seems positioned as a premium solution with advanced targeting capabilities. Essential Trust Badges & Icons, on the other hand, concentrates on building customer trust through icons and banners that showcase guarantees, payment options, and shipping information. It prioritizes customization, allowing merchants to upload their own icons and tailor banner designs to match their brand. While it includes sale and discount badges, its core strength lies in providing trust-building elements across the store, addressing concerns about credibility and security. Essential Trust Badges is more concerned with displaying credibility signals and building trust throughout the customer experience.
843 reviews
554 reviews
Boost Sales with Catchy Labels & Badges: perfect for Discounts, Inventory, and Pre-Orders status
Show features & guarantees with product badge icons, trust badges banners, stickers & product labels
| Rating | 4.9/5 | 5/5 |
Rating DECO Product Labels & Badges4.9/5 Essential Trust Badges & Icons5/5 | ||
| Reviews | 843 | 554 |
Reviews DECO Product Labels & Badges843 Essential Trust Badges & Icons554 | ||
| Core Focus | Sales-Boosting Product Labels & Badges | Trust-Building Icons & Banners |
Core Focus DECO Product Labels & BadgesSales-Boosting Product Labels & Badges Essential Trust Badges & IconsTrust-Building Icons & Banners | ||
| Key Feature - AI | AI Label Generator | Custom Icon Uploads |
Key Feature - AI DECO Product Labels & BadgesAI Label Generator Essential Trust Badges & IconsCustom Icon Uploads | ||
| Customization Focus | Label & Badge Templates, Automatic Discount Calculation | Banner Design, Flexible Placement, Custom Icons |
Customization Focus DECO Product Labels & BadgesLabel & Badge Templates, Automatic Discount Calculation Essential Trust Badges & IconsBanner Design, Flexible Placement, Custom Icons | ||
| Target Merchant | Retail and B2B stores seeking increased sales through visually appealing badges | Stores needing to enhance credibility and customer trust with guarantee icons and banners |
Target Merchant DECO Product Labels & BadgesRetail and B2B stores seeking increased sales through visually appealing badges Essential Trust Badges & IconsStores needing to enhance credibility and customer trust with guarantee icons and banners | ||
| Ease of Use | Emphasis on speed and automation (1 minute label creation) | Focus on flexible placement and customization |
Ease of Use DECO Product Labels & BadgesEmphasis on speed and automation (1 minute label creation) Essential Trust Badges & IconsFocus on flexible placement and customization | ||
| Value Proposition | Drive sales with engaging product labels and badges | Build customer trust and increase conversions with trust signals |
Value Proposition DECO Product Labels & BadgesDrive sales with engaging product labels and badges Essential Trust Badges & IconsBuild customer trust and increase conversions with trust signals | ||
For merchants prioritizing immediate sales boosts through eye-catching product labels, DECO Product Labels & Badges is the stronger choice. Its AI-powered label generator and automated discount calculations streamline the process of creating visually appealing badges. However, if the primary goal is to establish credibility and build customer trust, particularly for stores in sectors where security concerns are prevalent, Essential Trust Badges & Icons offers a more comprehensive solution with its focus on guarantees, payment icons, and customizable trust badges.
While both apps have high ratings, DECO's larger review base suggests a broader user adoption and potentially a longer track record. Ultimately, the best choice depends on the specific needs and priorities of the Shopify merchant.
DECO appears to be slightly easier for beginners due to its AI label generator, which simplifies the creation process. Essential Trust Badges & Icons, while intuitive, requires more manual customization of banners and icon placement.
Essential Trust Badges & Icons is likely better for stores with a strong brand identity because it allows merchants to upload their own custom icons and extensively customize banner designs to perfectly match their existing branding.
The description doesn't explicitly state bulk updates, but its focus on automation and targeting suggests that the app handles label display across multiple products based on defined conditions. You would need to consult the app's documentation to confirm bulk update capabilities.
Yes, Essential Trust Badges & Icons can be used to display warranty information. It allows you to customize banners and icons to highlight guarantees and warranties, building trust with customers.
Neither app description explicitly mentions mobile responsiveness. Given the importance of mobile commerce in 2026, it's highly probable that both apps are designed to be mobile-responsive. However, this should be verified before making a purchase.
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