E! ‑ Loyalty Program & Rewards vs Easy Wholesale Lock for B2Bfor Shopify (2026)

E! ‑ Loyalty Program & Rewards and Easy Wholesale Lock for B2B both target improving customer relationships, but they address vastly different needs and audiences. E! focuses on building a comprehensive loyalty program to turn first-time buyers into repeat customers through points, referrals, and VIP tiers. Its primary goal is to incentivize engagement and reward customer loyalty with customizable perks and a gamified experience. On the other hand, Easy Wholesale Lock for B2B is an access management tool geared towards stores with B2B or wholesale components. It emphasizes restricting and controlling access to specific content based on customer criteria like order history or subscription status, allowing for price hiding and exclusive access to wholesale sections. The core difference lies in their value proposition. E! aims to foster loyalty by rewarding desired customer behaviors, effectively increasing sales. Easy Wholesale Lock, in contrast, focuses on access control and segmented content delivery, facilitating B2B operations and potentially protecting wholesale pricing from the general public. While both can enhance customer relationships, they do so through fundamentally different mechanisms – one through rewards and the other through controlled access and exclusivity. This means their target audiences are starkly different – one targeting general e-commerce businesses seeking customer retention and engagement, and the other targeting those who manage B2B, wholesale, or exclusive product offerings alongside their regular retail.

E! ‑ Loyalty Program & Rewards and Easy Wholesale Lock for B2B both target improving customer relationships, but they address vastly different needs and audiences. E! focuses on building a comprehensive loyalty program to turn first-time buyers into repeat customers through points, referrals, and VIP tiers. Its primary goal is to incentivize engagement and reward customer loyalty with customizable perks and a gamified experience. On the other hand, Easy Wholesale Lock for B2B is an access management tool geared towards stores with B2B or wholesale components. It emphasizes restricting and controlling access to specific content based on customer criteria like order history or subscription status, allowing for price hiding and exclusive access to wholesale sections. The core difference lies in their value proposition. E! aims to foster loyalty by rewarding desired customer behaviors, effectively increasing sales. Easy Wholesale Lock, in contrast, focuses on access control and segmented content delivery, facilitating B2B operations and potentially protecting wholesale pricing from the general public. While both can enhance customer relationships, they do so through fundamentally different mechanisms – one through rewards and the other through controlled access and exclusivity. This means their target audiences are starkly different – one targeting general e-commerce businesses seeking customer retention and engagement, and the other targeting those who manage B2B, wholesale, or exclusive product offerings alongside their regular retail.