E! ‑ Loyalty Program & Rewards vs GiftKart: Cashback & Gift Cardfor Shopify (2026)
E! ‑ Loyalty Program & Rewards and GiftKart: Cashback & Gift Card take distinctly different approaches to customer loyalty on Shopify. E! aims for a comprehensive, gamified loyalty experience with points, referrals, VIP tiers, and customizable rewards. It targets merchants who want a feature-rich loyalty program to boost customer engagement and build lasting relationships, focusing on traditional loyalty program elements. GiftKart, on the other hand, positions itself as a simpler, more seamless alternative, focusing exclusively on cashback rewards delivered as store credits. It appeals to merchants struggling with discount dependence and complex loyalty math, offering a straightforward way to increase retention. GiftKart’s emphasis on Shopify's Native Store Credits provides a frictionless customer experience when redeeming rewards.
At a Glance
E! ‑ Loyalty Program & Rewards
275 reviews
GiftKart: Cashback & Gift Card
110 reviews
Detailed Overview
E! ‑ Loyalty Program & Rewards
Create a fun, customizable loyalty and rewards program with points, referrals program, VIP tiers
Key Features
- Loyalty program with points, rewards program, referrals, and VIP tiers.
- Loyalty and Rewards program: offer points, discounts, or exclusive perks.
- Referral Program: Refer a friend with referral link. Refer and earn discounts!
- VIP rewards program: offer exclusive perks with VIP tiers & loyalty rewards!
- Friendly 24/7 support, multi language translation & smart tracking / analytics
GiftKart: Cashback & Gift Card
No Points, No coupons, No loyalty math. Simple & Seamless rewards with Cashback using store credits!
Key Features
- Cashback of fixed value or % of order value with the option of multiple tiers
- Pre-Built customizable Cashback widgets to notify Cashback value to customers
- Product or Collection Specific Cashback campaigns to move slow moving products
- Customer segment specific cashback campaigns via Customer Tags or Unique URLs
- Advanced rules to remove shipping, discounts, taxes from cashback calculations
Feature Comparison
| Rating | 5/5 | 0/5 |
Rating E! ‑ Loyalty Program & Rewards5/5 GiftKart: Cashback & Gift Card0/5 | ||
| Reviews | 275 | 110 |
Reviews E! ‑ Loyalty Program & Rewards275 GiftKart: Cashback & Gift Card110 | ||
| Loyalty Program Type | Points, Referrals, VIP Tiers | Cashback (Store Credits) |
Loyalty Program Type E! ‑ Loyalty Program & RewardsPoints, Referrals, VIP Tiers GiftKart: Cashback & Gift CardCashback (Store Credits) | ||
| Customization | Highly Customizable | Customizable Cashback Widgets & Campaigns |
Customization E! ‑ Loyalty Program & RewardsHighly Customizable GiftKart: Cashback & Gift CardCustomizable Cashback Widgets & Campaigns | ||
| Target Audience | Merchants Seeking Comprehensive Loyalty Program | Merchants Looking for Simple, Discount-Alternative Loyalty |
Target Audience E! ‑ Loyalty Program & RewardsMerchants Seeking Comprehensive Loyalty Program GiftKart: Cashback & Gift CardMerchants Looking for Simple, Discount-Alternative Loyalty | ||
| Ease of Use (Perception) | Potentially More Complex due to Features | Potentially Simpler due to Focus on Cashback |
Ease of Use (Perception) E! ‑ Loyalty Program & RewardsPotentially More Complex due to Features GiftKart: Cashback & Gift CardPotentially Simpler due to Focus on Cashback | ||
| Value Proposition | Engage customers, boost sales with gamified rewards | Increase retention with seamless cashback rewards using store credits |
Value Proposition E! ‑ Loyalty Program & RewardsEngage customers, boost sales with gamified rewards GiftKart: Cashback & Gift CardIncrease retention with seamless cashback rewards using store credits | ||
| Referral Program | Yes | No (Focus on Cashback) |
Referral Program E! ‑ Loyalty Program & RewardsYes GiftKart: Cashback & Gift CardNo (Focus on Cashback) | ||
| VIP Tiers | Yes | Yes (via Customer Tags or Unique URLs) |
VIP Tiers E! ‑ Loyalty Program & RewardsYes GiftKart: Cashback & Gift CardYes (via Customer Tags or Unique URLs) | ||
Our Verdict
For merchants seeking a fully-featured loyalty program with points, referrals, and VIP tiers, E! ‑ Loyalty Program & Rewards appears to be the stronger choice, based on its significantly higher rating and review count. Its comprehensive features offer greater flexibility in designing a rewarding customer experience. However, if the goal is to implement a simple, straightforward cashback system without the complexities of points and tiers, GiftKart: Cashback & Gift Card provides a viable alternative, particularly for merchants already familiar with or reliant on Shopify's Native Store Credits. While the lack of ratings is concerning, if the need is simple cashback, GiftKart is potentially easier to adopt.
Common Questions
Which app is easier to set up and manage?
Based on the descriptions, GiftKart potentially offers a simpler setup due to its focus on cashback. E! offers greater complexity, so will likely require more setup and management.
Which app is more suitable for a small business?
Both could suit a small business, but GiftKart might be preferable if simplicity and minimal management are priorities. E! could be better if the business has resources to dedicate to a more robust program.
Which app offers better support?
E! explicitly mentions 'Friendly 24/7 support,' while GiftKart does not mention support details in its description. This suggests E! may have a stronger support offering.
What is the main difference between the rewards offered by each app?
E! offers a wide range of rewards including points, discounts, and exclusive perks. GiftKart focuses exclusively on cashback rewards delivered as store credits.
Which app is better for a merchant who wants to reduce reliance on discounts?
GiftKart specifically addresses reducing reliance on discounts. It positions cashback as an alternative strategy. E! is not positioned as an explicit discount replacement, though it does allow discounts as rewards.
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