E! ‑ Loyalty Program & Rewards and Givz Donation Driven Marketing, while both aiming to enhance customer loyalty, approach the problem from drastically different angles. E! focuses on building a comprehensive, gamified loyalty program incorporating points, referrals, and VIP tiers. Its strength lies in creating a multifaceted engagement system designed to turn one-time buyers into repeat customers. Givz, on the other hand, leverages charitable donations as an incentive, appealing to socially conscious customers and driving sales through the power of giving back. It's designed to increase AOV, conversion rates, and LTV without relying on traditional discounts. E! targets merchants seeking to establish a long-term, structured loyalty program with customizable rewards and gamified elements. Its feature set caters to businesses that want to actively engage customers and build brand loyalty through points, tiered benefits, and referral incentives. Givz is geared towards merchants who want to tap into the growing trend of cause-related marketing. It provides a way to boost sales while simultaneously making a social impact, attracting customers who value ethical consumption and charitable giving. The significant difference lies in the incentive mechanism: E! uses internal rewards, while Givz uses external charitable contributions.
275 reviews
16 reviews
Create a fun, customizable loyalty and rewards program with points, referrals program, VIP tiers
Easily set up and run donation incentives. Designed to increase AOV, Conversion, and ultimately LTV.
| Rating | 5/5 | 5/5 |
Rating E! ‑ Loyalty Program & Rewards5/5 Givz Donation Driven Marketing5/5 | ||
| Reviews | 275 | 16 |
Reviews E! ‑ Loyalty Program & Rewards275 Givz Donation Driven Marketing16 | ||
| Loyalty Mechanism | Points, referrals, VIP tiers | Donation incentives |
Loyalty Mechanism E! ‑ Loyalty Program & RewardsPoints, referrals, VIP tiers Givz Donation Driven MarketingDonation incentives | ||
| Primary Goal | Build long-term loyalty & engagement | Increase AOV, conversion, and LTV through social impact |
Primary Goal E! ‑ Loyalty Program & RewardsBuild long-term loyalty & engagement Givz Donation Driven MarketingIncrease AOV, conversion, and LTV through social impact | ||
| Target Merchant | Those seeking comprehensive loyalty program | Those seeking to leverage cause-related marketing |
Target Merchant E! ‑ Loyalty Program & RewardsThose seeking comprehensive loyalty program Givz Donation Driven MarketingThose seeking to leverage cause-related marketing | ||
| Customization | Highly customizable loyalty program | Customizable donation amounts and triggers |
Customization E! ‑ Loyalty Program & RewardsHighly customizable loyalty program Givz Donation Driven MarketingCustomizable donation amounts and triggers | ||
| Main Value Proposition | Creates loyal customers through gamification and rewards | Drives sales while creating social impact |
Main Value Proposition E! ‑ Loyalty Program & RewardsCreates loyal customers through gamification and rewards Givz Donation Driven MarketingDrives sales while creating social impact | ||
If a merchant is looking to create a fully-fledged, internally focused loyalty program with points, VIP tiers, and referral schemes, E! ‑ Loyalty Program & Rewards is the better choice. It offers a comprehensive suite of features for building lasting customer relationships through direct rewards and engagement strategies.
However, if a merchant wants to tap into the growing demand for socially responsible shopping and boost sales through charitable donations, Givz Donation Driven Marketing is the ideal solution. It offers a unique value proposition by aligning business goals with social impact, attracting customers who value ethical consumption. Givz is especially effective for merchants selling products or services that align with charitable causes.
While both apps aim for ease of use, Givz likely has a simpler initial setup due to its focus on donation incentives. E! might require more configuration to customize the points system, rewards, and VIP tiers.
E! ‑ Loyalty Program & Rewards is designed explicitly for long-term customer retention by creating a points-based system where users actively engage with the program over time to unlock rewards. Givz's impact on long-term retention is more dependent on aligning with the customer's values and may not provide the same level of consistent engagement as a loyalty program.
Potentially, but it requires careful planning to avoid conflicting incentives. You could, for example, use E! for a general loyalty program and Givz for specific promotions or product lines that align with charitable causes.
Givz might be a better starting point for small businesses as it can be implemented quickly and offers a unique selling point without requiring extensive ongoing marketing efforts. E! may require more upfront investment in designing and promoting the loyalty program.
E! allows you to track loyalty program engagement, points earned/redeemed, and sales attributed to the program. Givz provides metrics on AOV increase, conversion rate improvement, and the impact of donations on sales. Both apps offer analytics to measure the effectiveness of their respective strategies.
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