E! ‑ Loyalty Program & Rewards vs GV: Gift Cards & Store Creditfor Shopify (2026)
E! ‑ Loyalty Program & Rewards and GV: Gift Cards & Store Credit both aim to enhance customer loyalty, but they approach the problem from different angles. E! focuses on building a comprehensive, gamified loyalty program with points, referrals, and VIP tiers. It aims to transform first-time shoppers into loyal fans through engaging rewards. GV, on the other hand, uses gift cards and store credit as the primary mechanism for driving repeat purchases and increasing customer lifetime value. It targets merchants who want to leverage the immediate cash flow benefits of gift cards and offer flexible rewards and refunds through store credit. The core difference lies in E!'s broader loyalty system versus GV's emphasis on gift cards and store credit.
At a Glance
E! ‑ Loyalty Program & Rewards
275 reviews
GV: Gift Cards & Store Credit
80 reviews
Detailed Overview
E! ‑ Loyalty Program & Rewards
Create a fun, customizable loyalty and rewards program with points, referrals program, VIP tiers
Key Features
- Loyalty program with points, rewards program, referrals, and VIP tiers.
- Loyalty and Rewards program: offer points, discounts, or exclusive perks.
- Referral Program: Refer a friend with referral link. Refer and earn discounts!
- VIP rewards program: offer exclusive perks with VIP tiers & loyalty rewards!
- Friendly 24/7 support, multi language translation & smart tracking / analytics
GV: Gift Cards & Store Credit
Boost repeat sales and customer lifetime value with gift card, loyalty program, store credit reward
Key Features
- Fully customize digital gift cards and schedule them for special occasions
- Build trust & credibility by sending gift card emails from your brand domain
- Enhance gift cards with personalized video messages for a memorable touch
- Issue store credit to customers as loyalty program rewards, refunds or exchanges
- Increase customer retention and engagement with loyalty programs and rewards
Feature Comparison
| Rating | 5/5 | 4.6/5 |
Rating E! ‑ Loyalty Program & Rewards5/5 GV: Gift Cards & Store Credit4.6/5 | ||
| Reviews | 275 | 80 |
Reviews E! ‑ Loyalty Program & Rewards275 GV: Gift Cards & Store Credit80 | ||
| Core Focus | Comprehensive Loyalty Program | Gift Cards & Store Credit |
Core Focus E! ‑ Loyalty Program & RewardsComprehensive Loyalty Program GV: Gift Cards & Store CreditGift Cards & Store Credit | ||
| Key Features | Points, Referrals, VIP Tiers, Gamified Rewards | Customizable Gift Cards, Scheduled Delivery, Store Credit, Bulk Issuance |
Key Features E! ‑ Loyalty Program & RewardsPoints, Referrals, VIP Tiers, Gamified Rewards GV: Gift Cards & Store CreditCustomizable Gift Cards, Scheduled Delivery, Store Credit, Bulk Issuance | ||
| Target Merchant | Businesses wanting a complete loyalty ecosystem | Businesses seeking immediate cash flow and flexible rewards |
Target Merchant E! ‑ Loyalty Program & RewardsBusinesses wanting a complete loyalty ecosystem GV: Gift Cards & Store CreditBusinesses seeking immediate cash flow and flexible rewards | ||
| Primary Incentive | Points and tiered rewards | Gift cards and store credit |
Primary Incentive E! ‑ Loyalty Program & RewardsPoints and tiered rewards GV: Gift Cards & Store CreditGift cards and store credit | ||
| Support | 24/7 support, multi-language translation | Not specified, implied through overall functionality |
Support E! ‑ Loyalty Program & Rewards24/7 support, multi-language translation GV: Gift Cards & Store CreditNot specified, implied through overall functionality | ||
| Personalization | Customizable points, rewards program, VIP tiers | Customizable gift card designs, personalized video messages |
Personalization E! ‑ Loyalty Program & RewardsCustomizable points, rewards program, VIP tiers GV: Gift Cards & Store CreditCustomizable gift card designs, personalized video messages | ||
Our Verdict
For Shopify merchants seeking a holistic loyalty program with various engagement mechanisms like points, referrals, and VIP tiers, E! ‑ Loyalty Program & Rewards is the stronger choice. Its higher rating and larger number of reviews suggest strong user satisfaction. GV: Gift Cards & Store Credit is better suited for businesses prioritizing immediate cash flow through gift card sales and offering flexible rewards or refunds through store credit. If a merchant primarily wants to leverage gift cards for acquisition and retention, GV is the more targeted solution. However, those seeking a broader loyalty ecosystem will likely benefit more from E!.
Common Questions
Which app is better for creating a multi-faceted loyalty program?
E! ‑ Loyalty Program & Rewards is better for creating a multi-faceted loyalty program. It focuses on points, referrals, and VIP tiers, providing a more comprehensive approach.
Which app is better for businesses that prioritize gift card sales?
GV: Gift Cards & Store Credit is the superior choice for businesses focused on gift card sales. It offers robust customization and scheduling features for gift cards.
Does either app offer multi-language support?
E! ‑ Loyalty Program & Rewards explicitly mentions multi-language translation. GV: Gift Cards & Store Credit does not explicitly mention this feature.
Which app is better suited for providing refunds or exchanges?
GV: Gift Cards & Store Credit is better suited for providing refunds or exchanges since it allows issuing store credit to customers for such scenarios.
Which app has better customer support based on the provided descriptions?
E! ‑ Loyalty Program & Rewards explicitly mentions friendly 24/7 support, suggesting better customer support compared to GV: Gift Cards & Store Credit, which doesn't mention support details.
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