E! ‑ Loyalty Program & Rewards vs Kangaroo: Loyalty and Rewardsfor Shopify (2026)
Both E! ‑ Loyalty Program & Rewards and Kangaroo: Loyalty and Rewards are highly-rated Shopify apps aimed at building customer loyalty through rewards programs. E! focuses on ease of use and a readily deployable loyalty system, emphasizing a 'fun' and 'gamified' experience with points, referrals, and VIP tiers. It appears to target merchants seeking a straightforward, user-friendly solution with strong support. Kangaroo, on the other hand, positions itself as a more robust and globally recognized 'digital loyalty platform' designed for personalized offers, targeted marketing, and omnichannel engagement, suggesting it caters to merchants seeking a more sophisticated and customizable solution. The smaller number of reviews for Kangaroo suggests it's a younger platform or has a smaller user base, but its feature set implies a more enterprise-level approach to loyalty program management.
At a Glance
E! ‑ Loyalty Program & Rewards
275 reviews
Kangaroo: Loyalty and Rewards
40 reviews
Detailed Overview
E! ‑ Loyalty Program & Rewards
Create a fun, customizable loyalty and rewards program with points, referrals program, VIP tiers
Key Features
- Loyalty program with points, rewards program, referrals, and VIP tiers.
- Loyalty and Rewards program: offer points, discounts, or exclusive perks.
- Referral Program: Refer a friend with referral link. Refer and earn discounts!
- VIP rewards program: offer exclusive perks with VIP tiers & loyalty rewards!
- Friendly 24/7 support, multi language translation & smart tracking / analytics
Kangaroo: Loyalty and Rewards
Kangaroo is a globally recognized rewards platform to help build brand loyalty.
Key Features
- Custom branded with your business colors, logo, graphics, and images.
- Encourage repeat purchases with points per dollar, offers and redemptions.
- Target customers with relevant offers via SMS, email, and push notifications.
- Create loyal brand advocates with our referral engine.
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating E! ‑ Loyalty Program & Rewards5/5 Kangaroo: Loyalty and Rewards5/5 | ||
| Reviews | 275 | 40 |
Reviews E! ‑ Loyalty Program & Rewards275 Kangaroo: Loyalty and Rewards40 | ||
| Referral Program | Refer a friend with referral link. Refer and earn discounts! | Create loyal brand advocates with our referral engine. |
Referral Program E! ‑ Loyalty Program & RewardsRefer a friend with referral link. Refer and earn discounts! Kangaroo: Loyalty and RewardsCreate loyal brand advocates with our referral engine. | ||
| Customization | Customizable points, rewards program, referral program, VIP tiers | Custom branded with your business colors, logo, graphics, and images. |
Customization E! ‑ Loyalty Program & RewardsCustomizable points, rewards program, referral program, VIP tiers Kangaroo: Loyalty and RewardsCustom branded with your business colors, logo, graphics, and images. | ||
| Targeting & Segmentation | Smart tracking/analytics | Target customers with relevant offers via SMS, email, and push notifications. |
Targeting & Segmentation E! ‑ Loyalty Program & RewardsSmart tracking/analytics Kangaroo: Loyalty and RewardsTarget customers with relevant offers via SMS, email, and push notifications. | ||
| Support | Friendly 24/7 support, multi language translation | Not Specified |
Support E! ‑ Loyalty Program & RewardsFriendly 24/7 support, multi language translation Kangaroo: Loyalty and RewardsNot Specified | ||
| Value Proposition | Easy to build lasting customer relationships and grow your brand. | Increase sales, drive traffic, and boost retention. |
Value Proposition E! ‑ Loyalty Program & RewardsEasy to build lasting customer relationships and grow your brand. Kangaroo: Loyalty and RewardsIncrease sales, drive traffic, and boost retention. | ||
| Omnichannel | Not Specified | Omnichannel solutions |
Omnichannel E! ‑ Loyalty Program & RewardsNot Specified Kangaroo: Loyalty and RewardsOmnichannel solutions | ||
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Our Verdict
For merchants needing a simple, quick-to-set-up loyalty program with readily available support, E! ‑ Loyalty Program & Rewards is the likely better choice. Its emphasis on 'fun' and 24/7 support is ideal for those new to loyalty programs or who prefer a hands-on, supported approach. However, if a merchant requires advanced features such as omnichannel solutions, targeted marketing via SMS/email, and a highly customized, branded experience, Kangaroo: Loyalty and Rewards is the more suitable option. Kangaroo appears geared towards larger businesses or those willing to invest more time in configuring a more comprehensive and personalized loyalty program.
Common Questions
Which app offers better support?
E! ‑ Loyalty Program & Rewards explicitly states 24/7 support, while Kangaroo does not mention its support options in the provided information. Thus, E! appears to offer better support.
Which app is easier to use?
Based on the descriptions, E! ‑ Loyalty Program & Rewards seems more straightforward to use due to its emphasis on ease of setup and 'fun' experience. Kangaroo, while offering more customization, likely requires more configuration effort.
Which app is better for larger businesses?
Kangaroo: Loyalty and Rewards is likely better for larger businesses due to its omnichannel solutions and advanced targeting capabilities.
Which app focuses more on visual customization?
Kangaroo explicitly mentions custom branding with colors, logos, graphics, and images, indicating a greater focus on visual customization compared to E!.
Does E! offer omnichannel capabilities like Kangaroo?
The description of E! does not mention any omnichannel capabilities, while Kangaroo explicitly advertises its omnichannel solutions.
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