E! ‑ Loyalty Program & Rewards vs Koin Cashback & Store Creditfor Shopify (2026)
E! ‑ Loyalty Program & Rewards and Koin Cashback & Store Credit both aim to enhance customer loyalty, but they approach it differently. E! focuses on a comprehensive, gamified loyalty experience with points, referrals, and VIP tiers, appealing to merchants who want a highly customizable and engaging program. Koin, on the other hand, emphasizes simplicity and efficiency by leveraging native Shopify store credit for cashback and rewards, making it suitable for merchants prioritizing ease of use and integration with Shopify's existing infrastructure. Koin offers more control over cashback rates, including setting them by product or order. While E! seems aimed at a broader audience, Koin specifically mentions applicability for both D2C and B2B (particularly on Shopify Plus).
At a Glance
E! ‑ Loyalty Program & Rewards
275 reviews
Koin Cashback & Store Credit
57 reviews
Detailed Overview
E! ‑ Loyalty Program & Rewards
Create a fun, customizable loyalty and rewards program with points, referrals program, VIP tiers
Key Features
- Loyalty program with points, rewards program, referrals, and VIP tiers.
- Loyalty and Rewards program: offer points, discounts, or exclusive perks.
- Referral Program: Refer a friend with referral link. Refer and earn discounts!
- VIP rewards program: offer exclusive perks with VIP tiers & loyalty rewards!
- Friendly 24/7 support, multi language translation & smart tracking / analytics
Koin Cashback & Store Credit
Use native Store Credit to set cashback and rewards for any customer action that drives retention.
Key Features
- Set cashback rates by product/order, for D2C customers or B2B company locations
- Automate with pre-built Shopify Flow templates or create your own
- Bulk or single edit (credit/debit) store credit from customer accounts
- Promote rewards with widgets and send automated emails for store credit issuance
- Track and manage store credit effortlessly with intuitive dashboard
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating E! ‑ Loyalty Program & Rewards5/5 Koin Cashback & Store Credit5/5 | ||
| Reviews | 275 | 57 |
Reviews E! ‑ Loyalty Program & Rewards275 Koin Cashback & Store Credit57 | ||
| Loyalty Program Type | Points, Referrals, VIP Tiers | Cashback, Store Credit |
Loyalty Program Type E! ‑ Loyalty Program & RewardsPoints, Referrals, VIP Tiers Koin Cashback & Store CreditCashback, Store Credit | ||
| Customization | Highly Customizable | Cashback rates by product/order |
Customization E! ‑ Loyalty Program & RewardsHighly Customizable Koin Cashback & Store CreditCashback rates by product/order | ||
| Target Merchant | General Shopify Merchants | D2C and B2B (Shopify Plus) |
Target Merchant E! ‑ Loyalty Program & RewardsGeneral Shopify Merchants Koin Cashback & Store CreditD2C and B2B (Shopify Plus) | ||
| Primary Goal | Customer Engagement & Brand Loyalty | Customer Retention & Repeat Purchases |
Primary Goal E! ‑ Loyalty Program & RewardsCustomer Engagement & Brand Loyalty Koin Cashback & Store CreditCustomer Retention & Repeat Purchases | ||
| Integrations | Multi-language Translation | Shopify Flow Templates |
Integrations E! ‑ Loyalty Program & RewardsMulti-language Translation Koin Cashback & Store CreditShopify Flow Templates | ||
| Support | 24/7 Friendly Support | Intuitive Dashboard |
Support E! ‑ Loyalty Program & Rewards24/7 Friendly Support Koin Cashback & Store CreditIntuitive Dashboard | ||
Our Verdict
For merchants seeking a visually appealing and feature-rich loyalty program with points, tiers, and referrals to create a fun and engaging experience, E! ‑ Loyalty Program & Rewards is the better choice. Its higher review count suggests broader adoption and established user satisfaction. However, for merchants who value simplicity, seamless integration with Shopify's store credit system, and specific control over cashback incentives, especially those operating B2B businesses on Shopify Plus, Koin Cashback & Store Credit is the more practical and efficient solution. Koin also excels at integrating loyalty rewards with marketing campaigns.
Common Questions
Which app is easier to set up and manage?
Koin, leveraging native Shopify store credit, likely offers a more straightforward setup. E!, with its extensive customization options, might require more configuration time.
Which app provides better ROI tracking?
Both apps offer tracking/analytics. E! mentions 'smart tracking / analytics,' suggesting comprehensive reporting. Koin's 'intuitive dashboard' implies effective data visualization, but the depth of ROI analysis isn't explicitly stated in its description.
Which app is more suitable for a subscription-based business?
Koin's emphasis on repeat purchases and retention, along with its store credit mechanism, potentially aligns better with subscription models. Store credit can be used to incentivize renewal or reward long-term subscribers. However, E!'s VIP tiers could also be adapted.
Which app is better for a B2B Shopify Plus store?
Koin explicitly mentions its applicability to B2B company locations on Shopify Plus, giving it a clear advantage for that specific use case.
Can I migrate my existing loyalty program to either app?
Koin explicitly states that it allows for seamless migration of existing loyalty points into store credit. E! does not provide this information.
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