E! ‑ Loyalty Program & Rewards vs Loox ‑ Visual Product Reviewsfor Shopify (2026)
E! ‑ Loyalty Program & Rewards and Loox ‑ Visual Product Reviews cater to distinctly different aspects of customer retention and brand building on Shopify. E! focuses on building a comprehensive loyalty program with points, referrals, and VIP tiers designed to turn first-time buyers into loyal customers. It aims to increase engagement through gamification and exclusive perks. Loox, on the other hand, centers on leveraging social proof through visual product reviews (photos and videos) to build trust and drive sales. It emphasizes the automatic collection and visually appealing display of reviews to enhance credibility and conversions. The fundamental difference lies in their primary tactic: E! uses rewards and gamification to incentivize repeat purchases and engagement within a defined program, while Loox uses authentic user-generated content (visual reviews) to persuade potential customers of product quality and build trust. E! aims to create long-term loyalty, whereas Loox focuses on converting browsers into buyers by leveraging the positive experiences of existing customers. Choosing between the two depends heavily on the merchant's specific needs: a merchant looking to implement a full-fledged loyalty system would lean towards E!, while a merchant prioritizing social proof and user-generated content to boost sales would prefer Loox.
At a Glance
E! ‑ Loyalty Program & Rewards
275 reviews
Loox ‑ Visual Product Reviews
6,980 reviews
Detailed Overview
E! ‑ Loyalty Program & Rewards
Create a fun, customizable loyalty and rewards program with points, referrals program, VIP tiers
Key Features
- Loyalty program with points, rewards program, referrals, and VIP tiers.
- Loyalty and Rewards program: offer points, discounts, or exclusive perks.
- Referral Program: Refer a friend with referral link. Refer and earn discounts!
- VIP rewards program: offer exclusive perks with VIP tiers & loyalty rewards!
- Friendly 24/7 support, multi language translation & smart tracking / analytics
Loox ‑ Visual Product Reviews
Social proof that looks amazing - product reviews, photo reviews, video reviews, and referrals.
Key Features
- Collect product reviews on auto-pilot with customized emails and review form
- Offer customers a next-purchase discount for photo/video reviews and referrals
- Beautiful widgets that match your brand including carousels, pop-ups, and badges
- Sync reviews to and from Shop App, and to Meta Shops, Google Shopping & Search
- Import reviews from other review platforms (Judge.me, Yotpo, Okendo, Stamped..)
Feature Comparison
| Rating | 5/5 | 4.9/5 |
Rating E! ‑ Loyalty Program & Rewards5/5 Loox ‑ Visual Product Reviews4.9/5 | ||
| Reviews | 275 | 6980 |
Reviews E! ‑ Loyalty Program & Rewards275 Loox ‑ Visual Product Reviews6980 | ||
| Primary Focus | Loyalty Program & Rewards | Visual Product Reviews & Social Proof |
Primary Focus E! ‑ Loyalty Program & RewardsLoyalty Program & Rewards Loox ‑ Visual Product ReviewsVisual Product Reviews & Social Proof | ||
| Key Feature 1 | Points, Referrals, VIP Tiers | Photo & Video Reviews |
Key Feature 1 E! ‑ Loyalty Program & RewardsPoints, Referrals, VIP Tiers Loox ‑ Visual Product ReviewsPhoto & Video Reviews | ||
| Key Feature 2 | Gamified Rewards | Beautiful Widgets for Review Display |
Key Feature 2 E! ‑ Loyalty Program & RewardsGamified Rewards Loox ‑ Visual Product ReviewsBeautiful Widgets for Review Display | ||
| Integration | Multi-Language Translation | Shop App, Meta Shops, Google Shopping & Search Sync |
Integration E! ‑ Loyalty Program & RewardsMulti-Language Translation Loox ‑ Visual Product ReviewsShop App, Meta Shops, Google Shopping & Search Sync | ||
| Target Merchant | Businesses needing a comprehensive loyalty system to increase retention | Businesses needing strong social proof to build trust and increase sales |
Target Merchant E! ‑ Loyalty Program & RewardsBusinesses needing a comprehensive loyalty system to increase retention Loox ‑ Visual Product ReviewsBusinesses needing strong social proof to build trust and increase sales | ||
| Value Proposition | Increased customer lifetime value through loyalty and rewards | Increased conversion rates through social proof and customer testimonials |
Value Proposition E! ‑ Loyalty Program & RewardsIncreased customer lifetime value through loyalty and rewards Loox ‑ Visual Product ReviewsIncreased conversion rates through social proof and customer testimonials | ||
Our Verdict
For merchants prioritizing customer retention and building a comprehensive loyalty program with points, referrals, and VIP tiers, E! ‑ Loyalty Program & Rewards is the better choice. Its gamified approach and customizable rewards system can effectively turn first-time buyers into loyal customers. However, for merchants primarily focused on boosting sales through social proof and building trust with potential customers, Loox ‑ Visual Product Reviews is the superior option. Its emphasis on visually appealing photo and video reviews, coupled with seamless integration with various platforms, makes it an effective tool for enhancing credibility and driving conversions.
While E! boasts a perfect rating, the significantly larger number of reviews for Loox suggests a wider user base and potentially more robust real-world testing. Therefore, if social proof is paramount, Loox is the recommended app. If loyalty is the main objective, E! is a very strong contender.
Common Questions
Which app is easier to set up?
Without hands-on experience, it's difficult to definitively say. However, Loox emphasizes ease of use and automated review collection, suggesting a potentially simpler setup for merchants new to review management. E!, with its multiple program customization options, may require more configuration time to fully optimize.
Which app is more effective for long-term customer retention?
E! ‑ Loyalty Program & Rewards is specifically designed for long-term customer retention through its loyalty program, rewards, and VIP tiers. Loox primarily focuses on conversion through social proof, which can indirectly contribute to retention, but it's not the core focus.
Which app is better for small businesses with limited marketing budgets?
The best app depends on the business's specific needs. If building trust and increasing initial conversions are crucial, Loox's visual reviews might offer a quicker return on investment. If long-term loyalty is the goal, E!'s program could be more beneficial, but might require more upfront investment in setting up and promoting the loyalty program.
Can these apps be used together?
Yes, they can be used in conjunction. A merchant could use Loox to build trust and convert initial visitors and then use E! to retain those customers and encourage repeat purchases through a loyalty program. However, it’s essential to consider the cost and complexity of managing two separate apps.
Which app offers better analytics?
E! ‑ Loyalty Program & Rewards explicitly mentions 'smart tracking / analytics' in its key features, suggesting a focus on monitoring the performance of the loyalty program. Loox focuses on review performance and its impact on sales, so their analytics would likely center around conversion rates and review engagement.
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