E! ‑ Loyalty Program & Rewards and Loyoly ‑ Loyalty and Referral are both highly-rated Shopify apps designed to enhance customer loyalty and retention through rewards programs. E! focuses on a more traditional approach with points, referrals, VIP tiers, and discounts. Its strength lies in providing a straightforward and customizable loyalty program centered around purchases and referrals, targeting merchants looking for ease of use and familiar loyalty mechanics. Loyoly, on the other hand, positions itself as a 'Next Gen' solution aiming to differentiate from standard loyalty programs by incorporating User Generated Content (UGC) collection and gamified missions beyond simple transactions. Loyoly's primary focus is on turning customers into brand ambassadors by incentivizing activities like creating and sharing UGC, leaving reviews, and interacting with the brand on social media. This makes it suitable for merchants seeking to actively build brand advocacy and collect authentic content. While both apps offer customizable loyalty programs, Loyoly’s library of 40+ missions provides a wider range of engagement options compared to E!'s more traditional points-based system. The choice between the two largely depends on the merchant's objective: a traditional rewards program or a more innovative UGC-focused strategy.
275 reviews
102 reviews
Create a fun, customizable loyalty and rewards program with points, referrals program, VIP tiers
Boost customer loyalty & retention and collect UGC with a Next Gen rewards and referral program
| Rating | 5/5 | 5/5 |
Rating E! ‑ Loyalty Program & Rewards5/5 Loyoly ‑ Loyalty and Referral5/5 | ||
| Reviews | 275 | 102 |
Reviews E! ‑ Loyalty Program & Rewards275 Loyoly ‑ Loyalty and Referral102 | ||
| Core Focus | Traditional Points & Rewards | UGC & Brand Advocacy |
Core Focus E! ‑ Loyalty Program & RewardsTraditional Points & Rewards Loyoly ‑ Loyalty and ReferralUGC & Brand Advocacy | ||
| Referral Program | Points for Referrals | Rewards for Referrals |
Referral Program E! ‑ Loyalty Program & RewardsPoints for Referrals Loyoly ‑ Loyalty and ReferralRewards for Referrals | ||
| Unique Features | VIP Tiers | +40 Missions for UGC Collection |
Unique Features E! ‑ Loyalty Program & RewardsVIP Tiers Loyoly ‑ Loyalty and Referral+40 Missions for UGC Collection | ||
| Target Merchant | Merchants needing a simple, effective loyalty program | Merchants prioritizing brand building and UGC |
Target Merchant E! ‑ Loyalty Program & RewardsMerchants needing a simple, effective loyalty program Loyoly ‑ Loyalty and ReferralMerchants prioritizing brand building and UGC | ||
| Ease of Use (Implied) | Simple, standard features suggest ease of use | 3-minute setup claimed |
Ease of Use (Implied) E! ‑ Loyalty Program & RewardsSimple, standard features suggest ease of use Loyoly ‑ Loyalty and Referral3-minute setup claimed | ||
| Value Proposition | Boost sales and customer engagement through points and rewards | Turn customers into brand ambassadors and collect UGC |
Value Proposition E! ‑ Loyalty Program & RewardsBoost sales and customer engagement through points and rewards Loyoly ‑ Loyalty and ReferralTurn customers into brand ambassadors and collect UGC | ||
For merchants seeking a straightforward and easy-to-manage loyalty program based on points, rewards, and referrals, E! ‑ Loyalty Program & Rewards is the stronger choice. Its more established user base (evident from the higher number of reviews) suggests a reliable and proven system. The VIP tier feature adds an extra layer of incentivization for repeat customers.
However, if the primary goal is to cultivate brand advocacy and generate User Generated Content, Loyoly ‑ Loyalty and Referral is the superior option. Its library of 40+ missions provides diverse engagement opportunities beyond simple purchases. While it has fewer reviews than E!, its focus on modern engagement tactics makes it a compelling choice for brands wanting to stand out from competitors offering standard loyalty programs.
Loyoly claims a 3-minute setup, suggesting a simpler initial configuration. E! does not explicitly state setup time but its more conventional feature set may imply a slightly longer initial setup, though still likely straightforward.
Both apps aim to increase sales through customer loyalty. E! achieves this through direct rewards and discounts tied to purchases and referrals. Loyoly focuses on building brand loyalty through engagement, which indirectly contributes to sales through increased brand awareness and positive word-of-mouth.
Both apps claim to be fully customizable to match brand identity. However, Loyoly's emphasis on mission creation suggests a greater degree of control over the types of activities customers are rewarded for, offering more creative customization possibilities beyond basic points and rewards.
Both apps advertise excellent support. E! mentions 'Friendly 24/7 support', while Loyoly states '24/24 support'. The level of support is likely comparable, though actual user experience may vary.
Both apps are suitable for small businesses. E! offers a simple and proven loyalty system that is easy to understand and implement, making it a good starting point for businesses new to loyalty programs. Loyoly’s focus on UGC might be more beneficial for smaller brands looking to build a strong online presence and generate authentic content.
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