E! ‑ Loyalty Program & Rewards vs OMNI Memberships & Loyalty CRMfor Shopify (2026)
E! - Loyalty Program & Rewards and OMNI Memberships & Loyalty CRM both offer Shopify merchants tools to build customer loyalty programs. E! positions itself as an easy-to-use solution with customizable points, referral programs, VIP tiers, and gamified rewards to turn first-time shoppers into loyal fans. Its strength lies in its straightforward approach to loyalty, focusing on core features like points, referrals, and VIP tiers with 24/7 support. It appears to be targeting merchants seeking a simple, all-in-one loyalty solution with a strong emphasis on user-friendliness and foundational loyalty mechanics. OMNI Loyalty CRM, on the other hand, emphasizes a more advanced and personalized approach. It highlights going beyond basic points with an advanced rewards engine offering instant and personalized discounts, gifts, and VIP rewards. Its key strength is its ability to deliver targeted rewards through multiple channels (email, SMS, WhatsApp, in-store) and its seamless integrations with other marketing tools like Klaviyo and Shopify POS. OMNI seems to be aimed at merchants seeking a more sophisticated, CRM-integrated loyalty solution that prioritizes personalized customer engagement and automated campaigns.
At a Glance
E! ‑ Loyalty Program & Rewards
275 reviews
OMNI Memberships & Loyalty CRM
23 reviews
Detailed Overview
E! ‑ Loyalty Program & Rewards
Create a fun, customizable loyalty and rewards program with points, referrals program, VIP tiers
Key Features
- Loyalty program with points, rewards program, referrals, and VIP tiers.
- Loyalty and Rewards program: offer points, discounts, or exclusive perks.
- Referral Program: Refer a friend with referral link. Refer and earn discounts!
- VIP rewards program: offer exclusive perks with VIP tiers & loyalty rewards!
- Friendly 24/7 support, multi language translation & smart tracking / analytics
OMNI Memberships & Loyalty CRM
Grow sales & retention w/ loyalty points, VIP, Welcome, Birthdays, member-only rewards & exclusives
Key Features
- Drive Sales Conversions - Welcome/VIP/birthday discounts and instant rewards
- Grow Membership & CRM - with advanced features like VIP tiers, Paid Memberships
- Win Back & Retain - Automated campaigns & flows to reactivate lapsed customers
- Seamless integrations - Shopify POS, Klaviyo, CRM, Referrals, WhatsApp & more
- Global-ready - 10+ languages (EN / 中文(繁/简) / DE / ES / FR / JA / KR / PT) & more
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating E! ‑ Loyalty Program & Rewards5/5 OMNI Memberships & Loyalty CRM5/5 | ||
| Reviews | 275 | 23 |
Reviews E! ‑ Loyalty Program & Rewards275 OMNI Memberships & Loyalty CRM23 | ||
| Core Focus | Simple, Fun, Customizable Loyalty | Advanced, Personalized CRM-Integrated Loyalty |
Core Focus E! ‑ Loyalty Program & RewardsSimple, Fun, Customizable Loyalty OMNI Memberships & Loyalty CRMAdvanced, Personalized CRM-Integrated Loyalty | ||
| Key Features | Points, Referrals, VIP Tiers, Gamification | Welcome/Birthday Discounts, Paid Memberships, Automated Campaigns |
Key Features E! ‑ Loyalty Program & RewardsPoints, Referrals, VIP Tiers, Gamification OMNI Memberships & Loyalty CRMWelcome/Birthday Discounts, Paid Memberships, Automated Campaigns | ||
| Integrations | Not explicitly specified | Shopify POS, Klaviyo, CRM, Referrals, WhatsApp |
Integrations E! ‑ Loyalty Program & RewardsNot explicitly specified OMNI Memberships & Loyalty CRMShopify POS, Klaviyo, CRM, Referrals, WhatsApp | ||
| Support | 24/7 Friendly Support | Not explicitly specified |
Support E! ‑ Loyalty Program & Rewards24/7 Friendly Support OMNI Memberships & Loyalty CRMNot explicitly specified | ||
| Value Proposition | Easy loyalty program building | Maximizing customer engagement for new and repeat sales |
Value Proposition E! ‑ Loyalty Program & RewardsEasy loyalty program building OMNI Memberships & Loyalty CRMMaximizing customer engagement for new and repeat sales | ||
| Target Merchant | Merchants seeking simplicity and ease of use with essential features. | Merchants looking for advanced personalization and CRM integration. |
Target Merchant E! ‑ Loyalty Program & RewardsMerchants seeking simplicity and ease of use with essential features. OMNI Memberships & Loyalty CRMMerchants looking for advanced personalization and CRM integration. | ||
Our Verdict
For merchants seeking a straightforward, easy-to-implement loyalty program with core features and strong customer support, E! - Loyalty Program & Rewards is a solid choice. Its focus on fundamental loyalty mechanics and gamification makes it ideal for businesses looking to quickly launch a program and engage customers with points, referrals, and VIP tiers.
However, merchants with a more sophisticated marketing stack who prioritize personalized customer engagement and CRM integration should opt for OMNI Memberships & Loyalty CRM. Its advanced rewards engine, multichannel delivery, and seamless integrations with platforms like Klaviyo and Shopify POS allow for a more tailored and data-driven loyalty experience. OMNI's support for paid memberships also opens up new revenue streams for merchants with established brand loyalty.
Common Questions
Which app is easier to set up?
Based on the descriptions, E! appears to be easier to set up due to its focus on simplicity and fundamental loyalty mechanics. OMNI, with its advanced features and CRM integration, likely requires a more involved setup process.
Which app offers better customer support?
E! explicitly mentions 'Friendly 24/7 support,' suggesting a strong focus on customer assistance. OMNI doesn't provide specific details about its support.
Which app is better for a smaller store?
E! is probably a better fit for smaller stores because it focuses on core features that can be set up easily and offers 24/7 support. OMNI might be overkill if they don't need advanced CRM integration or personalized campaigns.
Does either app support paid memberships?
OMNI explicitly supports paid memberships as a feature, while E! does not mention this capability.
Which app focuses more on personalization?
OMNI emphasizes personalization through its advanced rewards engine, multichannel delivery, and integrations. It aims to deliver the right reward at the right time through the right channel. E! offers customization of the program itself, but not necessarily personalized offers to each customer.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store