E! - Loyalty Program & Rewards and Persistent Cart - Sync Devices, while both fitting under the "Customer Loyalty" category on Shopify, cater to vastly different aspects of customer retention and engagement. E! focuses on building long-term loyalty through a comprehensive rewards system featuring points, referrals, and VIP tiers, making it a tool for incentivizing repeat purchases and fostering a community around a brand. Its strength lies in its customizability and features designed to actively engage customers and build a loyal fanbase. Persistent Cart, on the other hand, tackles a specific pain point: cart abandonment due to device switching. Persistent Cart aims to improve conversion rates by seamlessly syncing shopping carts across devices. It offers a passive, behind-the-scenes solution to a common problem in cross-device e-commerce, improving the customer experience by ensuring items are not lost. This improves AOV and customer retention. This difference highlights their distinct approaches: E! actively incentivizes loyalty through rewards, while Persistent Cart passively reduces friction to increase conversions. The choice depends on the merchant's primary goal: building an engaged customer base or optimizing the purchasing process.
275 reviews
44 reviews
Create a fun, customizable loyalty and rewards program with points, referrals program, VIP tiers
Recover carts upon device switch WITHOUT annoying emails to increase conversions and order value
| Rating | 5/5 | 4.9/5 |
Rating E! ‑ Loyalty Program & Rewards5/5 Persistent Cart ‑ Sync Devices4.9/5 | ||
| Reviews | 275 | 44 |
Reviews E! ‑ Loyalty Program & Rewards275 Persistent Cart ‑ Sync Devices44 | ||
| Core Function | Loyalty Program and Rewards | Persistent Cart across devices |
Core Function E! ‑ Loyalty Program & RewardsLoyalty Program and Rewards Persistent Cart ‑ Sync DevicesPersistent Cart across devices | ||
| Primary Goal | Increase customer loyalty and repeat purchases | Reduce cart abandonment and increase conversion rates |
Primary Goal E! ‑ Loyalty Program & RewardsIncrease customer loyalty and repeat purchases Persistent Cart ‑ Sync DevicesReduce cart abandonment and increase conversion rates | ||
| Key Features | Points, Referrals, VIP Tiers, Customizability | Cross-device cart syncing, No annoying emails/popups, Automatic setup |
Key Features E! ‑ Loyalty Program & RewardsPoints, Referrals, VIP Tiers, Customizability Persistent Cart ‑ Sync DevicesCross-device cart syncing, No annoying emails/popups, Automatic setup | ||
| Target Merchant | Merchants seeking active customer engagement and loyalty programs | Merchants with high cross-device traffic and cart abandonment rates |
Target Merchant E! ‑ Loyalty Program & RewardsMerchants seeking active customer engagement and loyalty programs Persistent Cart ‑ Sync DevicesMerchants with high cross-device traffic and cart abandonment rates | ||
| Ease of Use | Likely requires more configuration for customized rewards programs | 1-click install and instant background operation |
Ease of Use E! ‑ Loyalty Program & RewardsLikely requires more configuration for customized rewards programs Persistent Cart ‑ Sync Devices1-click install and instant background operation | ||
| Value Proposition | Increased customer lifetime value through loyalty and engagement | Recovered sales and increased AOV by preventing cart loss |
Value Proposition E! ‑ Loyalty Program & RewardsIncreased customer lifetime value through loyalty and engagement Persistent Cart ‑ Sync DevicesRecovered sales and increased AOV by preventing cart loss | ||
E! - Loyalty Program & Rewards is the better choice for merchants who prioritize building a strong, engaged customer base and are willing to invest time in setting up and managing a comprehensive loyalty program. It’s ideal for brands looking to foster a sense of community and reward repeat customers. Persistent Cart - Sync Devices is more suitable for merchants experiencing high cart abandonment rates due to customers shopping across multiple devices. Its ease of use and passive functionality make it a great solution for those who want a quick and effective way to recover lost sales without disrupting the customer experience with intrusive notifications. Merchants could also consider using both apps to get the benefits of both strategies.
Persistent Cart likely has a simpler setup due to its focus on automatic background operation. E! requires more configuration to customize the loyalty program to your specific needs.
E! - Loyalty Program & Rewards is specifically designed to increase customer lifetime value by incentivizing repeat purchases and building brand loyalty through rewards.
Persistent Cart provides more immediate sales recovery by preventing cart abandonment when customers switch devices, leading to quicker conversion.
Yes, the apps complement each other. Persistent Cart addresses cart abandonment, while E! cultivates long-term loyalty and repeat business. Using both could maximize customer retention and sales.
E! - Loyalty Program & Rewards likely requires more ongoing maintenance to manage rewards, promotions, and VIP tiers, ensuring the loyalty program remains engaging.
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