E! ‑ Loyalty Program & Rewards vs Subi: Subscriptions & Loyaltyfor Shopify (2026)
E! ‑ Loyalty Program & Rewards and Subi: Subscriptions & Loyalty both aim to improve customer retention through loyalty programs. E! focuses exclusively on traditional loyalty and rewards features such as points, referrals, and VIP tiers. It emphasizes ease of use and a fun, gamified approach to building customer loyalty. The target audience seems to be merchants seeking a simple, straightforward way to implement a classic loyalty program. Subi, on the other hand, offers a wider range of functionalities, including subscriptions, memberships, and loyalty programs. Subi positions itself as an all-in-one solution for merchants looking to build recurring revenue streams in addition to loyalty-based engagement. While it also provides loyalty points and rewards, it differentiates itself with features like subscription boxes, flexible billing, and a self-service customer portal. Subi's target audience includes merchants selling subscriptions, memberships, or physical/digital products requiring recurring billing and enhanced customer management capabilities. Subi seems aimed toward more advanced stores, with subscriptions and more flexible reward options.
At a Glance
E! ‑ Loyalty Program & Rewards
275 reviews
Subi: Subscriptions & Loyalty
691 reviews
Detailed Overview
E! ‑ Loyalty Program & Rewards
Create a fun, customizable loyalty and rewards program with points, referrals program, VIP tiers
Key Features
- Loyalty program with points, rewards program, referrals, and VIP tiers.
- Loyalty and Rewards program: offer points, discounts, or exclusive perks.
- Referral Program: Refer a friend with referral link. Refer and earn discounts!
- VIP rewards program: offer exclusive perks with VIP tiers & loyalty rewards!
- Friendly 24/7 support, multi language translation & smart tracking / analytics
Subi: Subscriptions & Loyalty
Subscriptions & loyalty app for recurring payments, memberships, boxes and abonnements, without code
Key Features
- Quick setup and Auto-adding widget. Embed app to use directly in Shopify admin.
- Seamless subscriber portal to manage their subscriptions. Skip, pause & cancel.
- Flexible membership tiers offering multiple perks and member-only benefits
- Flexible subscription and mystery boxes that elevate AOV and customer experience
- Loyalty programs with points and rewards that drive repeat customer visits
Feature Comparison
| Rating | 5/5 | 4.9/5 |
Rating E! ‑ Loyalty Program & Rewards5/5 Subi: Subscriptions & Loyalty4.9/5 | ||
| Reviews | 275 | 691 |
Reviews E! ‑ Loyalty Program & Rewards275 Subi: Subscriptions & Loyalty691 | ||
| Primary Focus | Loyalty & Rewards Programs | Subscriptions & Loyalty |
Primary Focus E! ‑ Loyalty Program & RewardsLoyalty & Rewards Programs Subi: Subscriptions & LoyaltySubscriptions & Loyalty | ||
| Key Differentiator | Simplicity & Fun Factor | Subscription Management & Recurring Revenue |
Key Differentiator E! ‑ Loyalty Program & RewardsSimplicity & Fun Factor Subi: Subscriptions & LoyaltySubscription Management & Recurring Revenue | ||
| Target Merchant | Businesses wanting basic loyalty functionality quickly | Businesses needing subscriptions, memberships & advanced loyalty |
Target Merchant E! ‑ Loyalty Program & RewardsBusinesses wanting basic loyalty functionality quickly Subi: Subscriptions & LoyaltyBusinesses needing subscriptions, memberships & advanced loyalty | ||
| Customer Portal | Not Explicitly Mentioned | Yes (Self-Service Portal) |
Customer Portal E! ‑ Loyalty Program & RewardsNot Explicitly Mentioned Subi: Subscriptions & LoyaltyYes (Self-Service Portal) | ||
| Subscription Box Functionality | No | Yes |
Subscription Box Functionality E! ‑ Loyalty Program & RewardsNo Subi: Subscriptions & LoyaltyYes | ||
| Referral Program | Yes | Not Explicitly Mentioned |
Referral Program E! ‑ Loyalty Program & RewardsYes Subi: Subscriptions & LoyaltyNot Explicitly Mentioned | ||
| Ease of Use | Presumably High (Emphasis on simplicity) | Moderate (More complex features) |
Ease of Use E! ‑ Loyalty Program & RewardsPresumably High (Emphasis on simplicity) Subi: Subscriptions & LoyaltyModerate (More complex features) | ||
| Value Proposition | Simple & engaging loyalty program | Comprehensive subscription & loyalty solution |
Value Proposition E! ‑ Loyalty Program & RewardsSimple & engaging loyalty program Subi: Subscriptions & LoyaltyComprehensive subscription & loyalty solution | ||
Our Verdict
For merchants primarily interested in establishing a simple, traditional loyalty program with points, referrals, and VIP tiers, E! ‑ Loyalty Program & Rewards is likely the better choice. Its focus on user-friendliness and a fun, engaging experience makes it ideal for businesses that want to quickly implement a loyalty program without complex features. The high rating and focus on 24/7 support also point toward a reliable and accessible solution.
If, however, a merchant needs a comprehensive solution that incorporates both subscription management and loyalty programs, Subi: Subscriptions & Loyalty is the more suitable option. Its ability to handle recurring payments, memberships, subscription boxes, and a self-service portal makes it a powerful tool for businesses looking to build sustainable recurring revenue. While it may have a slightly steeper learning curve, its broader functionality and higher review count suggest it's a robust and well-regarded solution for more complex needs.
Common Questions
Which app is easier to set up?
E! likely has a simpler setup, focusing on fundamental loyalty features, while Subi, with subscriptions and more, may need more configuration.
Can I create subscription boxes with both apps?
No, only Subi offers subscription box functionality. E! is focused on standard loyalty rewards.
Which app provides a customer portal?
Subi explicitly states it includes a self-service customer portal, enabling customers to manage their subscriptions. E!'s information doesn't specify this.
If I only want a simple loyalty program, which is better?
E! is specifically designed for easy-to-use loyalty programs with points, rewards, and referrals, making it ideal for this use case.
Does Subi have a referral program?
While Subi focuses on subscriptions and loyalty programs, it does not explicitly advertise a referral program function, unlike E!.
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