E! ‑ Loyalty Program & Rewards vs Swish (formerly Wishlist King)for Shopify (2026)
Both E! ‑ Loyalty Program & Rewards and Swish (formerly Wishlist King) are highly-rated Shopify apps (5/5) designed to boost customer engagement and sales, but they approach it from different angles. E! focuses on building a comprehensive loyalty program with points, referral systems, and VIP tiers, aiming to turn first-time buyers into loyal customers through gamified rewards. Swish, on the other hand, provides a feature-rich wishlist solution to capture customer interest and drive conversion by enabling shoppers to save desired products and receive personalized notifications. The core difference lies in their primary mechanism: E! drives loyalty through reward programs, while Swish focuses on wishlist-driven engagement and conversions.
At a Glance
E! ‑ Loyalty Program & Rewards
275 reviews
Swish (formerly Wishlist King)
273 reviews
Detailed Overview
E! ‑ Loyalty Program & Rewards
Create a fun, customizable loyalty and rewards program with points, referrals program, VIP tiers
Key Features
- Loyalty program with points, rewards program, referrals, and VIP tiers.
- Loyalty and Rewards program: offer points, discounts, or exclusive perks.
- Referral Program: Refer a friend with referral link. Refer and earn discounts!
- VIP rewards program: offer exclusive perks with VIP tiers & loyalty rewards!
- Friendly 24/7 support, multi language translation & smart tracking / analytics
Swish (formerly Wishlist King)
Unlock additional revenue with a feature rich wishlist solution that drives customer engagement.
Key Features
- Allow customers to Wishlist items throughout their entire shopping journey.
- Gain meaningful insights with advanced analytics and wishlist curation.
- Integrates with all themes to seamlessly match your stores aesthetic.
- Free setup & customisation service ensures everything looks and works perfectly.
- Leverage our Klaviyo, GA4 and Meta integrations - all available out of the box.
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating E! ‑ Loyalty Program & Rewards5/5 Swish (formerly Wishlist King)5/5 | ||
| Reviews | 275 | 273 |
Reviews E! ‑ Loyalty Program & Rewards275 Swish (formerly Wishlist King)273 | ||
| Core Functionality | Loyalty Program & Rewards | Wishlist Functionality |
Core Functionality E! ‑ Loyalty Program & RewardsLoyalty Program & Rewards Swish (formerly Wishlist King)Wishlist Functionality | ||
| Key Features | Points, Referrals, VIP Tiers, Customizable Rewards | Wishlist, Analytics, Theme Integration, Automated Notifications |
Key Features E! ‑ Loyalty Program & RewardsPoints, Referrals, VIP Tiers, Customizable Rewards Swish (formerly Wishlist King)Wishlist, Analytics, Theme Integration, Automated Notifications | ||
| Target Merchant | Merchants seeking to build long-term customer loyalty | Merchants wanting to capture customer interest and drive conversions through wishlists |
Target Merchant E! ‑ Loyalty Program & RewardsMerchants seeking to build long-term customer loyalty Swish (formerly Wishlist King)Merchants wanting to capture customer interest and drive conversions through wishlists | ||
| Integration Focus | Multi-language support, Smart Tracking / Analytics | Klaviyo, GA4, Meta integrations |
Integration Focus E! ‑ Loyalty Program & RewardsMulti-language support, Smart Tracking / Analytics Swish (formerly Wishlist King)Klaviyo, GA4, Meta integrations | ||
| Value Proposition | Increased customer lifetime value through a rewarding experience. | Recover lost sales and generate higher conversions using wishlist data. |
Value Proposition E! ‑ Loyalty Program & RewardsIncreased customer lifetime value through a rewarding experience. Swish (formerly Wishlist King)Recover lost sales and generate higher conversions using wishlist data. | ||
Our Verdict
If a merchant is primarily focused on building a long-term loyalty program with points, referrals, and VIP tiers, then E! ‑ Loyalty Program & Rewards is the stronger choice. Its comprehensive features and focus on gamification make it ideal for businesses looking to cultivate customer loyalty. Alternatively, if a merchant aims to capture customer interest, reduce cart abandonment, and gain insights into product preferences, Swish (formerly Wishlist King) is the better option. Its wishlist functionality, coupled with advanced analytics and integrations, positions it as a powerful tool for boosting conversions and sales.
Common Questions
What is the core difference between E! and Swish?
E! builds loyalty through rewards and gamification, while Swish focuses on capturing customer interest and driving conversions through wishlists.
Which app is better for long-term customer retention?
E! ‑ Loyalty Program & Rewards is better suited for long-term customer retention due to its focus on loyalty programs and VIP tiers.
Which app provides better analytics?
Swish (formerly Wishlist King) explicitly mentions 'advanced analytics and wishlist curation' which suggests a stronger emphasis on wishlist-related data insights.
Does one app offer better integration capabilities?
Swish clearly outlines it integrates with Klaviyo, GA4 and Meta, which E! does not mention specifically, which indicates superior marketing automation and ad integration capabilities.
Is either app difficult to set up?
Swish offers a free setup and customization service, suggesting that ease of setup is a key consideration for them. E! doesn't provide details on ease of setup.
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