E! ‑ Loyalty Program & Rewards vs Swym Wishlist Plusfor Shopify (2026)

E! ‑ Loyalty Program & Rewards and Swym Wishlist Plus, while both categorized under Customer Loyalty in the Shopify app store, address fundamentally different aspects of customer retention. E! focuses on building a structured loyalty program encompassing points, referrals, and VIP tiers, aiming to transform new customers into loyal brand advocates through gamified rewards and exclusive perks. It emphasizes creating a comprehensive, customizable experience to directly incentivize repeat purchases and engagement. Swym Wishlist Plus, on the other hand, concentrates on enabling shoppers to curate and save desired products, reducing cart abandonment and increasing sales conversion. Its strengths lie in its ease of integration, powerful wishlist management features (including anonymous wishlists and the ability to create multiple lists), and marketing automations like price drop and restock alerts. It caters to a merchant seeking to enhance the pre-purchase experience, improve product discoverability, and provide a convenient shopping experience for customers by enabling them to track and share products they like. Swym focuses on capturing and retaining customer interest, not on points-based reward systems.

E! ‑ Loyalty Program & Rewards and Swym Wishlist Plus, while both categorized under Customer Loyalty in the Shopify app store, address fundamentally different aspects of customer retention. E! focuses on building a structured loyalty program encompassing points, referrals, and VIP tiers, aiming to transform new customers into loyal brand advocates through gamified rewards and exclusive perks. It emphasizes creating a comprehensive, customizable experience to directly incentivize repeat purchases and engagement. Swym Wishlist Plus, on the other hand, concentrates on enabling shoppers to curate and save desired products, reducing cart abandonment and increasing sales conversion. Its strengths lie in its ease of integration, powerful wishlist management features (including anonymous wishlists and the ability to create multiple lists), and marketing automations like price drop and restock alerts. It caters to a merchant seeking to enhance the pre-purchase experience, improve product discoverability, and provide a convenient shopping experience for customers by enabling them to track and share products they like. Swym focuses on capturing and retaining customer interest, not on points-based reward systems.