E! ‑ Loyalty Program & Rewards vs UpPromote Affiliate Marketingfor Shopify (2026)
E! ‑ Loyalty Program & Rewards and UpPromote Affiliate Marketing are both Shopify apps in the Customer Loyalty and Loyalty and Rewards categories, but they address different aspects of customer retention and acquisition. E! focuses on building direct customer loyalty through points-based rewards, referrals, and VIP tiers, aiming to convert first-time buyers into loyal fans. UpPromote, on the other hand, concentrates on affiliate and referral marketing, empowering merchants to leverage external partners to drive sales through commission-based incentives and automated affiliate management. E! aims for ease of use and internal customer engagement, providing a customizable and gamified loyalty experience. UpPromote prioritizes scalable growth and fraud prevention through robust tracking, automated commission calculations, and partner management tools. While E! focuses on nurturing existing customers directly, UpPromote seeks to expand reach and sales through affiliate partnerships and referral networks. The best choice depends on whether a merchant prioritizes strengthening direct customer relationships or expanding reach through external marketing channels.
At a Glance
E! ‑ Loyalty Program & Rewards
275 reviews
UpPromote Affiliate Marketing
2,632 reviews
Detailed Overview
E! ‑ Loyalty Program & Rewards
Create a fun, customizable loyalty and rewards program with points, referrals program, VIP tiers
Key Features
- Loyalty program with points, rewards program, referrals, and VIP tiers.
- Loyalty and Rewards program: offer points, discounts, or exclusive perks.
- Referral Program: Refer a friend with referral link. Refer and earn discounts!
- VIP rewards program: offer exclusive perks with VIP tiers & loyalty rewards!
- Friendly 24/7 support, multi language translation & smart tracking / analytics
UpPromote Affiliate Marketing
Complete, easy referral & affiliate program app, trusted by top brands & experts to scale up revenue
Key Features
- Boost partner trust with branded portals, signup pages & affiliate links
- Reward strategically using multiple programs with smart commission rules
- Prevent fraud via IP tracking, blocklists & activity monitoring.
- Grow your network through Marketplace, customer referrals & MLM
- Save admin hours with auto-approvals, discounts & automated PayPal payouts
Feature Comparison
| Rating | 5/5 | 4.9/5 |
Rating E! ‑ Loyalty Program & Rewards5/5 UpPromote Affiliate Marketing4.9/5 | ||
| Reviews | 275 | 2632 |
Reviews E! ‑ Loyalty Program & Rewards275 UpPromote Affiliate Marketing2632 | ||
| Focus | Direct Customer Loyalty | Affiliate & Referral Marketing |
Focus E! ‑ Loyalty Program & RewardsDirect Customer Loyalty UpPromote Affiliate MarketingAffiliate & Referral Marketing | ||
| Main Features | Points, VIP Tiers, Rewards | Affiliate Tracking, Commissions, Partner Portals |
Main Features E! ‑ Loyalty Program & RewardsPoints, VIP Tiers, Rewards UpPromote Affiliate MarketingAffiliate Tracking, Commissions, Partner Portals | ||
| Target Merchant | Merchants seeking to build direct loyalty | Merchants seeking scalable growth via affiliates |
Target Merchant E! ‑ Loyalty Program & RewardsMerchants seeking to build direct loyalty UpPromote Affiliate MarketingMerchants seeking scalable growth via affiliates | ||
| Ease of Use Emphasis | Customizable & Gamified | Automated Management & Fraud Prevention |
Ease of Use Emphasis E! ‑ Loyalty Program & RewardsCustomizable & Gamified UpPromote Affiliate MarketingAutomated Management & Fraud Prevention | ||
| Value Proposition | Turning first-time shoppers into lifelong fans | Scaling up revenue through affiliate programs |
Value Proposition E! ‑ Loyalty Program & RewardsTurning first-time shoppers into lifelong fans UpPromote Affiliate MarketingScaling up revenue through affiliate programs | ||
| Referral Program Type | Internal referral points | Affiliate and customer referrals |
Referral Program Type E! ‑ Loyalty Program & RewardsInternal referral points UpPromote Affiliate MarketingAffiliate and customer referrals | ||
Our Verdict
E! ‑ Loyalty Program & Rewards is better suited for Shopify merchants who want to create an engaging, in-house loyalty program focused on rewarding existing customers and encouraging repeat purchases through points, VIP tiers, and personalized rewards. It's ideal for businesses that prioritize building strong, direct relationships with their customer base and want a fun, customizable experience.
UpPromote Affiliate Marketing is a superior choice for merchants aiming to significantly expand their reach and sales through a network of affiliates and referral partners. Its robust tracking, commission management, and partner portal features make it well-suited for businesses focused on scalable growth through external marketing channels and partnerships. For merchants heavily reliant on affiliate marketing, UpPromote is the clear winner.
Common Questions
Which app is easier to set up?
E! likely offers a simpler initial setup due to its focus on internal customer loyalty programs. UpPromote, with its more complex affiliate management features, might require a steeper learning curve.
Which app is more scalable?
UpPromote is designed for scalable growth through affiliate networks, while E! focuses on deepening loyalty within an existing customer base. Thus, UpPromote is more scalable.
Which app has better customer support?
E! highlights 'Friendly 24/7 support,' suggesting a strong emphasis on customer assistance. UpPromote does not explicitly mention support in the provided data, so we can't directly compare.
Can I use both apps together?
Potentially. E! can enhance customer retention while UpPromote drives acquisition through affiliates. However, careful planning is needed to avoid overlapping incentives or confusing customers.
Which app is better for a small business with a limited budget?
Without pricing information, it's difficult to say definitively. However, E!'s focus on simpler, internal loyalty programs *might* translate to a lower-cost solution for small businesses just starting out. Researching the pricing plans of both apps is crucial.
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