E! ‑ Loyalty Program & Rewards vs Wishlist by Squarefor Shopify (2026)

E! ‑ Loyalty Program & Rewards and Wishlist by Square both aim to enhance customer loyalty on Shopify, but they take drastically different approaches. E! focuses on building a comprehensive loyalty ecosystem with points, referrals, and VIP tiers, aiming to convert first-time buyers into long-term, engaged customers. It centers around rewarding specific actions and incentivizing repeat purchases. Wishlist by Square, on the other hand, provides a simple "save for later" functionality, allowing customers to create personal wishlists for future purchases. It's less about active engagement and more about capturing buying intent and facilitating future conversions. The key difference lies in their scope and target audience. E! is geared toward merchants seeking a robust loyalty program with gamified rewards and personalized customer experiences. It requires more setup and ongoing management to implement the various reward tiers and referral programs. Wishlist by Square is a much simpler, out-of-the-box solution for merchants who want to understand which products customers are interested in without requiring accounts or extensive configurations. It's a lightweight tool for capturing potential sales and gathering customer data. The review count significantly differs between the two apps. E! has 275 reviews, while Wishlist by Square has only 11. While both apps maintain a perfect 5/5 rating, this stark contrast in the number of reviews indicates that E! has a much larger user base and a longer track record within the Shopify ecosystem.

E! ‑ Loyalty Program & Rewards and Wishlist by Square both aim to enhance customer loyalty on Shopify, but they take drastically different approaches. E! focuses on building a comprehensive loyalty ecosystem with points, referrals, and VIP tiers, aiming to convert first-time buyers into long-term, engaged customers. It centers around rewarding specific actions and incentivizing repeat purchases. Wishlist by Square, on the other hand, provides a simple "save for later" functionality, allowing customers to create personal wishlists for future purchases. It's less about active engagement and more about capturing buying intent and facilitating future conversions. The key difference lies in their scope and target audience. E! is geared toward merchants seeking a robust loyalty program with gamified rewards and personalized customer experiences. It requires more setup and ongoing management to implement the various reward tiers and referral programs. Wishlist by Square is a much simpler, out-of-the-box solution for merchants who want to understand which products customers are interested in without requiring accounts or extensive configurations. It's a lightweight tool for capturing potential sales and gathering customer data. The review count significantly differs between the two apps. E! has 275 reviews, while Wishlist by Square has only 11. While both apps maintain a perfect 5/5 rating, this stark contrast in the number of reviews indicates that E! has a much larger user base and a longer track record within the Shopify ecosystem.