E! ‑ Loyalty Program & Rewards vs Wishlist ‑ Wishifyfor Shopify (2026)
E! ‑ Loyalty Program & Rewards and Wishlist ‑ Wishify, while both residing in the Customer Loyalty category on Shopify, address fundamentally different aspects of customer engagement. E! ‑ Loyalty Program & Rewards focuses on building long-term relationships through points-based loyalty programs, referrals, and VIP tiers. Its core value proposition is transforming first-time buyers into loyal, repeat customers. It achieves this through customizable rewards, gamified experiences, and multi-channel communication, appealing to merchants seeking to proactively incentivize customer loyalty and drive repeat purchases. Wishlist ‑ Wishify, on the other hand, is centered around improving the immediate shopping experience by allowing customers to curate personalized lists of desired products. Its strength lies in facilitating faster checkout, enabling social sharing of wishlists, and sending automated email reminders to recover potentially lost sales. This app primarily targets merchants looking to reduce shopping cart abandonment, improve conversion rates, and leverage the power of social sharing to expand their reach and visibility. It's a passive loyalty builder, focusing on improving the immediate purchase path.
At a Glance
E! ‑ Loyalty Program & Rewards
275 reviews
Wishlist ‑ Wishify
212 reviews
Detailed Overview
E! ‑ Loyalty Program & Rewards
Create a fun, customizable loyalty and rewards program with points, referrals program, VIP tiers
Key Features
- Loyalty program with points, rewards program, referrals, and VIP tiers.
- Loyalty and Rewards program: offer points, discounts, or exclusive perks.
- Referral Program: Refer a friend with referral link. Refer and earn discounts!
- VIP rewards program: offer exclusive perks with VIP tiers & loyalty rewards!
- Friendly 24/7 support, multi language translation & smart tracking / analytics
Wishlist ‑ Wishify
Allow customers to save favorite products to their Wishlist and view them later anytime.
Key Features
- Unleash the power of Wishlist to increase sales and conversion.
- Easily share Wishlist with friends on Facebook, WhatsApp, Twitter, and more.
- Fully customize Wishlist button, icon, and email reminders
- Automated email reminders to recover lost sales
- Add-to-Cart from Wishlist for faster checkout
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating E! ‑ Loyalty Program & Rewards5/5 Wishlist ‑ Wishify5/5 | ||
| Reviews | 275 | 212 |
Reviews E! ‑ Loyalty Program & Rewards275 Wishlist ‑ Wishify212 | ||
| Core Functionality | Loyalty & Rewards Program (Points, Referrals, VIP Tiers) | Wishlist Functionality (Save Items, Share Lists) |
Core Functionality E! ‑ Loyalty Program & RewardsLoyalty & Rewards Program (Points, Referrals, VIP Tiers) Wishlist ‑ WishifyWishlist Functionality (Save Items, Share Lists) | ||
| Primary Goal | Increase Customer Lifetime Value & Retention | Improve Conversion Rates & Reduce Cart Abandonment |
Primary Goal E! ‑ Loyalty Program & RewardsIncrease Customer Lifetime Value & Retention Wishlist ‑ WishifyImprove Conversion Rates & Reduce Cart Abandonment | ||
| Customer Engagement | Proactive (Points, Rewards, Perks) | Passive (Wishlist, Email Reminders) |
Customer Engagement E! ‑ Loyalty Program & RewardsProactive (Points, Rewards, Perks) Wishlist ‑ WishifyPassive (Wishlist, Email Reminders) | ||
| Target Merchant | Businesses seeking to build long-term customer loyalty | Businesses focused on optimizing the immediate purchase experience |
Target Merchant E! ‑ Loyalty Program & RewardsBusinesses seeking to build long-term customer loyalty Wishlist ‑ WishifyBusinesses focused on optimizing the immediate purchase experience | ||
| Ease of Use (Inferred) | Likely moderate, requires program customization | Likely easier, focuses on a single core function |
Ease of Use (Inferred) E! ‑ Loyalty Program & RewardsLikely moderate, requires program customization Wishlist ‑ WishifyLikely easier, focuses on a single core function | ||
| Value Proposition | Turn first-time shoppers into lifelong fans | Save, share, and buy faster |
Value Proposition E! ‑ Loyalty Program & RewardsTurn first-time shoppers into lifelong fans Wishlist ‑ WishifySave, share, and buy faster | ||
Our Verdict
For merchants prioritizing building a structured, points-based loyalty program with VIP tiers and referral incentives, E! ‑ Loyalty Program & Rewards is the clear choice. It offers comprehensive tools to reward and incentivize repeat purchases. However, if the primary goal is to streamline the shopping experience, reduce cart abandonment, and leverage social sharing to drive traffic, Wishlist ‑ Wishify is the better option. It's simpler to implement and focuses on optimizing the immediate purchase funnel.
A store could potentially benefit from both if they had the budget and resources to implement them both effectively. For example, a higher-priced goods store might choose Wishify to enable customers to save products for later purchase, alongside E! to reward customers who make a high-value purchase.
Common Questions
Which app is easier to set up?
Wishlist ‑ Wishify is likely easier to set up due to its more focused functionality, primarily centering around wishlist creation and sharing. E! ‑ Loyalty Program & Rewards, with its customizable program structure, likely requires more configuration.
Which app provides better ROI for a new store?
Wishlist ‑ Wishify could offer a faster ROI for a new store as it tackles immediate conversion issues such as cart abandonment. E! requires repeat purchases to be effective and so takes more time.
Which app is better for retaining existing customers?
E! ‑ Loyalty Program & Rewards is better for retaining existing customers. Its loyalty programs are designed to foster long-term relationships and reward repeat purchases.
Can these apps be used together?
Yes, these apps can be used together. Wishlist ‑ Wishify can improve the initial shopping experience, while E! ‑ Loyalty Program & Rewards can incentivize repeat purchases after the initial sale.
Which app is better for mobile users?
Both apps claim to work across devices. Wishlist ‑ Wishify, with its focus on convenience and sharing, may be marginally more beneficial for mobile users, allowing them to easily save and share products on the go. However, E! has multi-language translation capabilities, which may be helpful for mobile users from around the globe.
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