E! ‑ Loyalty Program & Rewards vs Zestard ‑ Easy Donationfor Shopify (2026)
E! ‑ Loyalty Program & Rewards and Zestard ‑ Easy Donation both reside within the Customer Loyalty category on Shopify, but cater to drastically different merchant needs. E! aims to cultivate customer retention and increase sales through a comprehensive loyalty program featuring points, referrals, and VIP tiers, targeting merchants seeking to gamify the customer experience and build long-term relationships. In contrast, Zestard ‑ Easy Donation focuses on enabling merchants to integrate charitable giving into their stores, appealing to businesses and organizations that want to support NGOs, religious institutions, or specific causes and provide customers with an easy way to donate during the purchasing process. The fundamental difference lies in their core value proposition: E! offers tools to enhance customer loyalty and drive repeat purchases through incentivized rewards, while Zestard allows merchants to facilitate donations to charitable causes. E! focuses inward, boosting customer lifetime value, while Zestard focuses outward, contributing to social good. The apps also target different technical skill levels, with E! requiring some customization, while Zestard markets itself for easy, ubiquitous integration.
At a Glance
E! ‑ Loyalty Program & Rewards
275 reviews
Zestard ‑ Easy Donation
120 reviews
Detailed Overview
E! ‑ Loyalty Program & Rewards
Create a fun, customizable loyalty and rewards program with points, referrals program, VIP tiers
Key Features
- Loyalty program with points, rewards program, referrals, and VIP tiers.
- Loyalty and Rewards program: offer points, discounts, or exclusive perks.
- Referral Program: Refer a friend with referral link. Refer and earn discounts!
- VIP rewards program: offer exclusive perks with VIP tiers & loyalty rewards!
- Friendly 24/7 support, multi language translation & smart tracking / analytics
Zestard ‑ Easy Donation
Unlock the power of giving back :: Easy Donation, your all-in-one widget for multiple charity causes
Key Features
- Support your chosen NGOs and charities without limitations—no restrictions apply
- Create dedicated donation pages for nonprofits, churches, or events worldwide
- Custom amount, Portion of sales & Penny donation for Store orders
- Add donation widgets anywhere — home, product, cart, or checkout pages
- Manage donations with detailed reports and customizable receipts
Feature Comparison
| Rating | 5/5 | 4.7/5 |
Rating E! ‑ Loyalty Program & Rewards5/5 Zestard ‑ Easy Donation4.7/5 | ||
| Reviews | 275 | 120 |
Reviews E! ‑ Loyalty Program & Rewards275 Zestard ‑ Easy Donation120 | ||
| Core Functionality | Customer Loyalty Program (Points, Referrals, VIP) | Donation Integration (Widgets, Pages, Reports) |
Core Functionality E! ‑ Loyalty Program & RewardsCustomer Loyalty Program (Points, Referrals, VIP) Zestard ‑ Easy DonationDonation Integration (Widgets, Pages, Reports) | ||
| Target Merchant | Businesses seeking to increase customer retention and sales through loyalty programs. | Businesses, NGOs, and religious institutions looking to integrate charitable giving. |
Target Merchant E! ‑ Loyalty Program & RewardsBusinesses seeking to increase customer retention and sales through loyalty programs. Zestard ‑ Easy DonationBusinesses, NGOs, and religious institutions looking to integrate charitable giving. | ||
| Primary Benefit | Increased customer lifetime value and repeat purchases. | Social impact, enhanced brand reputation, and customer goodwill. |
Primary Benefit E! ‑ Loyalty Program & RewardsIncreased customer lifetime value and repeat purchases. Zestard ‑ Easy DonationSocial impact, enhanced brand reputation, and customer goodwill. | ||
| Ease of Setup (Inferred) | Potentially requires some customization to define point systems and rewards. | Designed for easy integration with widgets and donation pages. |
Ease of Setup (Inferred) E! ‑ Loyalty Program & RewardsPotentially requires some customization to define point systems and rewards. Zestard ‑ Easy DonationDesigned for easy integration with widgets and donation pages. | ||
| Revenue Impact | Aims to increase revenue through incentivized loyalty and repeat business. | Potentially indirectly increases revenue through positive brand association, but primarily facilitates charitable giving. |
Revenue Impact E! ‑ Loyalty Program & RewardsAims to increase revenue through incentivized loyalty and repeat business. Zestard ‑ Easy DonationPotentially indirectly increases revenue through positive brand association, but primarily facilitates charitable giving. | ||
Our Verdict
For merchants prioritizing customer retention and increased sales through a reward-based system, E! ‑ Loyalty Program & Rewards is the clear choice. Its comprehensive features such as points, referrals, and VIP tiers provide ample opportunity to customize a compelling loyalty program. However, for merchants who want to integrate charitable giving into their business model and support NGOs, religious institutions, or other causes, Zestard ‑ Easy Donation is the superior option. Zestard enables easy integration of donation options throughout the customer journey and offers reporting to track donations.
Common Questions
What is the primary difference between E! and Zestard?
E! focuses on building customer loyalty programs to drive repeat sales, while Zestard enables merchants to facilitate charitable donations.
Which app is easier to set up and use?
Zestard is designed for easy integration with donation widgets and pages, likely making it easier to set up than E!, which may require more customization to define point systems and rewards.
Which app is better for increasing sales?
E! is specifically designed to increase sales through loyalty programs. Zestard may indirectly increase sales through improved brand reputation, but its primary function is to enable donations.
Can both apps be used together?
Potentially, yes. A merchant could use E! to reward loyal customers and Zestard to allow customers to donate a portion of their rewards to charity, aligning customer loyalty with social responsibility. However, this might add complexity to the customer experience and requires thoughtful implementation.
Which app provides reporting and analytics?
Both apps offer reporting and analytics. E! tracks loyalty program performance, while Zestard provides reports on donations.
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