Early Bird: Preorder & Restock vs Sales CountUpfor Shopify (2026)
Early Bird: Preorder & Restock and Sales CountUp are two Shopify apps that, while both touching on stock alerts tangentially (with Early Bird's back-in-stock alerts), serve fundamentally different purposes. Early Bird focuses on enabling preorders, backorders, and waitlists to capture sales on products that are not currently in stock. It provides comprehensive tools for managing these scenarios, including partial payments, email notifications, and performance tracking. Sales CountUp, on the other hand, aims to visually communicate a store's success and impact by displaying automated counters showcasing sales volume, donations, or other relevant metrics.
At a Glance
Early Bird: Preorder & Restock
38 reviews
Sales CountUp
44 reviews
Detailed Overview
Early Bird: Preorder & Restock
Run preorder campaigns with partial pay, take backorders & send back-in-stock alerts to secure sales
Key Features
- Campaign-based preorder manager & backorder for launches, waitlists & restocks
- Mixed cart support: choose to split ship preorders or hold & ship all together
- Accept split/partial payments or $0 deposits with auto-collection & discounts
- Capture waitlist interest & auto-send back in stock alerts to convert into sales
- Email customers about shipment delays/arrivals & display expected delivery dates
Sales CountUp
Show automated counters on the storefront. Sales, progress, donations, eco-friendly impact, etc.
Key Features
- Count sales value, sold items, orders and customers number.
- Transform automated counters with custom expressions.
- Target counters to certain products or dates range.
- Customize counters design, edit icons and content.
- Put counters on any page on the storefront.
Feature Comparison
| Rating | 4.9/5 | 5/5 |
Rating Early Bird: Preorder & Restock4.9/5 Sales CountUp5/5 | ||
| Reviews | 38 | 44 |
Reviews Early Bird: Preorder & Restock38 Sales CountUp44 | ||
| Primary Function | Preorder & Backorder Management | Sales & Impact Visualization |
Primary Function Early Bird: Preorder & RestockPreorder & Backorder Management Sales CountUpSales & Impact Visualization | ||
| Key Feature: Payments | Partial payments, $0 deposits | N/A |
Key Feature: Payments Early Bird: Preorder & RestockPartial payments, $0 deposits Sales CountUpN/A | ||
| Key Feature: Notifications | Shipment delays/early arrivals | N/A |
Key Feature: Notifications Early Bird: Preorder & RestockShipment delays/early arrivals Sales CountUpN/A | ||
| Target Merchant | Businesses with frequent out-of-stock items, launches, or made-to-order products | Businesses seeking to showcase their sales volume, charitable contributions, or environmental impact. |
Target Merchant Early Bird: Preorder & RestockBusinesses with frequent out-of-stock items, launches, or made-to-order products Sales CountUpBusinesses seeking to showcase their sales volume, charitable contributions, or environmental impact. | ||
| Ease of Use | Likely moderate complexity due to feature set | Likely simple setup due to focused function |
Ease of Use Early Bird: Preorder & RestockLikely moderate complexity due to feature set Sales CountUpLikely simple setup due to focused function | ||
| Value Proposition | Capture sales on out-of-stock items, forecast demand | Enhance brand image, build trust |
Value Proposition Early Bird: Preorder & RestockCapture sales on out-of-stock items, forecast demand Sales CountUpEnhance brand image, build trust | ||
Our Verdict
Early Bird: Preorder & Restock is the superior choice for merchants who frequently deal with preorders, backorders, or out-of-stock items. Its comprehensive features, including partial payments and automated notifications, are specifically designed to maximize sales in these scenarios. Sales CountUp, while having a slightly higher rating and more reviews, caters to a different need. It is best suited for merchants who want to visually demonstrate their success and impact on customers. If your priority is optimizing sales for out-of-stock products, Early Bird is the clear winner. If your focus is on building brand trust and highlighting achievements, Sales CountUp is a better fit.
Common Questions
Which app is better for a new Shopify store?
It depends on the store's needs. If the store anticipates having many out-of-stock items or pre-orders, Early Bird may be useful. However, Sales CountUp might be a better initial investment for new stores to demonstrate early success.
Does Early Bird integrate with Sales CountUp?
Based on the descriptions, there is no indication that these apps integrate with each other. They address different aspects of the customer experience.
Can Sales CountUp alert customers when a product is back in stock?
No, Sales CountUp does not offer back-in-stock alerts. This feature is specific to Early Bird: Preorder & Restock.
Is it possible to use Early Bird for a single product while the rest of the store operates normally?
Yes, Early Bird's campaign-based system allows you to apply preorder/backorder rules to specific products and variants, leaving the rest of your store unaffected.
What kind of businesses benefit from Sales CountUp?
E-commerce stores, non-profit organizations and crowd-funding projects can make good use of Sales CountUp. Any business looking to display metrics or achievements that enhance their brand image can benefit.
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