Easify Custom Product Options vs Rubik Variant Images & Swatchfor Shopify (2026)
Easify Custom Product Options and Rubik Variant Images & Swatch, while both residing in the 'Custom products' and 'Product variants' Shopify categories, cater to distinct merchant needs. Easify positions itself as a comprehensive product customization solution, enabling merchants to offer a wide range of personalized options, from text engraving to file uploads, complemented by real-time previews. It aims at merchants seeking advanced product personalization features with price add-ons and conditional logic, improving upsell opportunities. Rubik, conversely, focuses on visual clarity and conversion rate optimization. Its primary strength lies in managing variant images, ensuring customers only see relevant images for their selected options, particularly for stores with multiple variant images, like color variations.
At a Glance
Easify Custom Product Options
1,478 reviews
Rubik Variant Images & Swatch
163 reviews
Detailed Overview
Easify Custom Product Options
Custom Product Options and Customizer, Variants with Text, File Upload, Product Personalizer, Addons
Key Features
- Text Box/ Custom Field, Image/ Color Swatch, Checkbox, Radio Button, Dropdown
- File Upload, Image Upload, Dimensions (Custom size), Date Time/Color/Font Picker
- Price & Product Add-ons: Link custom options to specific products for upselling
- Product Customization: Customize items with a powerful live preview personalizer
- Conditional Logic: Show product options based on selections or Shopify variants
Rubik Variant Images & Swatch
Set multiple variant images, display only correct images. Show color swatches with image variants
Key Features
- Assign multiple photos per variant. Auto assign variant images easily with AI
- Show multiple varient images for clean variant image gallery & color swatches
- Show variant picker with variant image swatches, color swatches, image variants
- Works seamless with all themes & page builder apps with no impact on page speed
- Clear product image swatch, variant photos help reduce return rates effectively.
Feature Comparison
| Rating | 4.9/5 | 5/5 |
Rating Easify Custom Product Options4.9/5 Rubik Variant Images & Swatch5/5 | ||
| Reviews | 1478 | 163 |
Reviews Easify Custom Product Options1478 Rubik Variant Images & Swatch163 | ||
| Core Functionality | Extensive Product Customization (text, file upload, options, add-ons) | Variant Image Management (showing relevant images, color swatches) |
Core Functionality Easify Custom Product OptionsExtensive Product Customization (text, file upload, options, add-ons) Rubik Variant Images & SwatchVariant Image Management (showing relevant images, color swatches) | ||
| Target Merchant | Merchants requiring personalized products with various options (engraving, printed items, etc.) | Merchants with products having multiple visual variations (e.g., colors, materials) |
Target Merchant Easify Custom Product OptionsMerchants requiring personalized products with various options (engraving, printed items, etc.) Rubik Variant Images & SwatchMerchants with products having multiple visual variations (e.g., colors, materials) | ||
| Key Features | Live preview personalizer, conditional logic, price add-ons | AI-powered image auto-assignment, image & color swatches, works with all themes |
Key Features Easify Custom Product OptionsLive preview personalizer, conditional logic, price add-ons Rubik Variant Images & SwatchAI-powered image auto-assignment, image & color swatches, works with all themes | ||
| Value Proposition | Increase customized product sales through advanced product personalisation options | Improve conversion and reduce returns by showing the correct variant images |
Value Proposition Easify Custom Product OptionsIncrease customized product sales through advanced product personalisation options Rubik Variant Images & SwatchImprove conversion and reduce returns by showing the correct variant images | ||
| Ease of Use (implied) | Potentially steeper learning curve due to extensive features. | Likely easier setup due to focused feature set. |
Ease of Use (implied) Easify Custom Product OptionsPotentially steeper learning curve due to extensive features. Rubik Variant Images & SwatchLikely easier setup due to focused feature set. | ||
Our Verdict
If you need to provide customers with diverse customization options, like text fields, file uploads, or custom dimensions, coupled with live previews and conditional logic, Easify Custom Product Options is the superior choice. Its strength is providing a feature-rich product personalizer. However, if your primary goal is to improve the visual representation of your product variants, especially color or material variations, and reduce return rates by ensuring customers see accurate images, then Rubik Variant Images & Swatch is the more suitable option. Its focus is on clear visual communication of product options.
Common Questions
What kind of products is Easify Custom Product Options best for?
Easify is ideal for products that can be personalized with text, images, or custom sizes. Think engraved jewelry, printed apparel, or custom-sized furniture. The app's live preview feature is especially valuable for these scenarios.
When should I choose Rubik Variant Images & Swatch?
Choose Rubik when your products come in multiple variations, particularly visual ones like colors or materials. The app helps customers see the specific version they're selecting, reducing confusion and returns.
Does Easify Custom Product Options handle product add-ons?
Yes, Easify allows you to add price and product add-ons, linking them to specific custom options for upselling opportunities.
Is Rubik Variant Images & Swatch compatible with all Shopify themes?
According to the app description, Rubik works seamlessly with all themes & page builder apps.
Does either app offer AI-powered features?
Rubik Variant Images & Swatch has AI to auto-assign variant images, whereas Easify Custom Product Options does not directly mention AI features.
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