Easify Custom Product Options vs Variant Option Product Optionsfor Shopify (2026)
Easify Custom Product Options and Variant Option Product Options both address the need for enhanced product customization on Shopify, but they cater to slightly different merchant needs and offer distinct strengths. Easify positions itself as a comprehensive solution, emphasizing ease of use and a robust 'Product Personalizer' with live previews for file, image, and text uploads. Its focus is on creating visually appealing and intuitive customization experiences. Variant Option Product Options, on the other hand, strongly emphasizes overcoming Shopify's variant limitations and providing extensive control over option combinations, particularly with its focus on infinite product options and variant add-ons. Variant Option Product Options is targeted at merchants struggling with Shopify's built-in limitations and requiring deep configurability for complex products. Easify Custom Product Options is more geared towards merchants seeking a user-friendly and visually rich customization experience, particularly those focused on personalization options like engraving, embroidery, or gift messages where the live preview functionality will be highly valuable. Both provide standard features like text boxes, checkboxes, and file uploads but differ in their core strengths and target user. Easify is about presentation and ease, while Variant Options is about overcoming technical limitations.
At a Glance
Easify Custom Product Options
1,478 reviews
Variant Option Product Options
584 reviews
Detailed Overview
Easify Custom Product Options
Custom Product Options and Customizer, Variants with Text, File Upload, Product Personalizer, Addons
Key Features
- Text Box/ Custom Field, Image/ Color Swatch, Checkbox, Radio Button, Dropdown
- File Upload, Image Upload, Dimensions (Custom size), Date Time/Color/Font Picker
- Price & Product Add-ons: Link custom options to specific products for upselling
- Product Customization: Customize items with a powerful live preview personalizer
- Conditional Logic: Show product options based on selections or Shopify variants
Variant Option Product Options
Overcome the 3 product options 100 variant limit with unlimited product options & variant add ons.
Key Features
- price add on, custom text box, checkbox, photo upload photo, custom options
- upload image upload file product addons product personalizer, variant picker
- Infinite Product Options and Custom variant image swatch variant color swatches
- custom product builder, product add on infinite, options variant image variant
- textbox product variations best custom product options variant option text field
Feature Comparison
| Rating | 4.9/5 | 4.6/5 |
Rating Easify Custom Product Options4.9/5 Variant Option Product Options4.6/5 | ||
| Reviews | 1478 | 584 |
Reviews Easify Custom Product Options1478 Variant Option Product Options584 | ||
| Live Preview Product Personalizer | Yes | Implied but not explicitly stated |
Live Preview Product Personalizer Easify Custom Product OptionsYes Variant Option Product OptionsImplied but not explicitly stated | ||
| Focus | Ease of use, visual customization, and live preview | Overcoming Shopify variant limits, extensive configurability |
Focus Easify Custom Product OptionsEase of use, visual customization, and live preview Variant Option Product OptionsOvercoming Shopify variant limits, extensive configurability | ||
| Target Merchant | Merchants needing user-friendly personalization, especially engraving, embroidery, and gift messages. | Merchants with complex product configurations needing infinite options and variants. |
Target Merchant Easify Custom Product OptionsMerchants needing user-friendly personalization, especially engraving, embroidery, and gift messages. Variant Option Product OptionsMerchants with complex product configurations needing infinite options and variants. | ||
| Ease of Use (Implied) | Higher (focus on ease of use) | Potentially lower (emphasis on configurability over simplicity) |
Ease of Use (Implied) Easify Custom Product OptionsHigher (focus on ease of use) Variant Option Product OptionsPotentially lower (emphasis on configurability over simplicity) | ||
| Core Value Proposition | Visually appealing and intuitive product customization experience to boost sales. | Unlimited product options and variants to overcome Shopify limitations. |
Core Value Proposition Easify Custom Product OptionsVisually appealing and intuitive product customization experience to boost sales. Variant Option Product OptionsUnlimited product options and variants to overcome Shopify limitations. | ||
Our Verdict
For merchants primarily concerned with providing a visually engaging and easy-to-use product customization experience, especially those dealing with personalized items like jewelry or gifts, Easify Custom Product Options is the stronger choice, thanks to its emphasis on the live preview personalizer. It excels at creating a seamless customer experience. However, if a merchant's primary challenge is overcoming Shopify's inherent limitations on product variants and requiring intricate control over option combinations, Variant Option Product Options is likely the better solution, even if it potentially sacrifices some ease of use. Its focus on infinite options and variants makes it ideal for highly configurable products.
Common Questions
Which app offers a better live preview for customization?
Easify Custom Product Options explicitly features a 'Product Personalizer with Live Preview' for file, image, and text uploads, which provides a real-time view of the customized product. While Variant Option Product Options offers image swatches and customization, the live preview functionality is not explicitly highlighted as a key feature.
Which app is easier to use for basic product customization?
Based on their descriptions, Easify Custom Product Options appears to be more user-friendly, focusing on simplifying the process of adding custom options. Variant Option Product Options, while powerful, seems geared towards more complex configurations, potentially requiring a steeper learning curve.
Which app is better for managing complex product variants?
Variant Option Product Options is specifically designed to overcome the 3 product options and 100 variant limit in Shopify. It focuses on providing infinite product options and variant add-ons, making it the superior choice for complex product variations.
Does Easify Custom Product Options handle conditional logic?
Yes, Easify Custom Product Options explicitly mentions conditional logic as a key feature, allowing product options to be displayed based on selections or Shopify variants. Whether Variant Option Product Options' 'conditional logic' mentioned in the description, has the same feature set is not stated.
Which app offers better price add-on functionality?
Both apps mention price add-on functionality. However, their descriptions suggest differing levels of emphasis. Variant Option Product Options directly features 'price add on' in key features, and mentions 'surcharges,' making it a strong contender in this category. Easify Custom Product Options mentions 'price & product add-ons' as well but puts the emphasis on visual customization and ease of use.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store