easy Google Customer Reviews vs Essential Trust Badges & Iconsfor Shopify (2026)
easy Google Customer Reviews and Essential Trust Badges & Icons, while both aiming to improve the customer experience on a Shopify store, address very different needs. easy Google Customer Reviews focuses specifically on integrating the Google Customer Reviews program, allowing merchants to collect verified reviews and display a 'Top Quality Store on Google' widget. This app is targeted towards merchants seeking to leverage Google's brand and build trust through social proof derived directly from Google's platform. Essential Trust Badges & Icons, on the other hand, is a broader solution, offering a library of trust badges, icons, banners, and product labels to highlight features, guarantees, and payment options. It empowers merchants to design their own visual cues of trust and credibility on product pages and other custom locations.
At a Glance
easy Google Customer Reviews
18 reviews
Essential Trust Badges & Icons
554 reviews
Detailed Overview
easy Google Customer Reviews
Adds Google Customer Reviews and Top Quality Store on Google widget to your store. No code required.
Key Features
- Google reviews help shoppers easily identify your site with the Google brand
- No coding required, setup google customer reviews within just a few clicks
- Collect google customer reviews via app block compatible post-purchase pages
Essential Trust Badges & Icons
Show features & guarantees with product badge icons, trust badges banners, stickers & product labels
Key Features
- Icon & trust badges banner library: diverse options for features and guarantees
- Banner customization: edit size, font, & color to match brand identity
- Flexible placement: add banners to product pages, or any custom location
- Upload your icons: use unique guarantee icons, banners & payment icons
- Customize trust badges: design product labels, sale badges & discount badges.
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating easy Google Customer Reviews5/5 Essential Trust Badges & Icons5/5 | ||
| Reviews | 18 | 554 |
Reviews easy Google Customer Reviews18 Essential Trust Badges & Icons554 | ||
| Focus | Google Customer Reviews Integration | Trust Badges & Icons Design |
Focus easy Google Customer ReviewsGoogle Customer Reviews Integration Essential Trust Badges & IconsTrust Badges & Icons Design | ||
| Key Feature 1 | Google Customer Reviews collection | Icon & trust badges banner library |
Key Feature 1 easy Google Customer ReviewsGoogle Customer Reviews collection Essential Trust Badges & IconsIcon & trust badges banner library | ||
| Key Feature 2 | No-code setup | Banner customization |
Key Feature 2 easy Google Customer ReviewsNo-code setup Essential Trust Badges & IconsBanner customization | ||
| Target Merchant | Merchants wanting to leverage Google's brand for trust | Merchants wanting customizable trust signals & product highlights |
Target Merchant easy Google Customer ReviewsMerchants wanting to leverage Google's brand for trust Essential Trust Badges & IconsMerchants wanting customizable trust signals & product highlights | ||
| Ease of Use | Very Easy, No Coding Required | Easy, but requires some design choices |
Ease of Use easy Google Customer ReviewsVery Easy, No Coding Required Essential Trust Badges & IconsEasy, but requires some design choices | ||
| Value Proposition | Collect verified reviews from Google; quick setup | Customize trust badges & icons to boost credibility & sales |
Value Proposition easy Google Customer ReviewsCollect verified reviews from Google; quick setup Essential Trust Badges & IconsCustomize trust badges & icons to boost credibility & sales | ||
Our Verdict
For merchants prioritizing integration with Google's review system and seeking a hands-off approach with minimal design input, easy Google Customer Reviews is the clear winner. It offers a straightforward way to leverage Google's brand for increased customer confidence. However, if a merchant wants to curate their own brand of trust signals, highlighting specific guarantees, payment methods, or product features with a high degree of customization, Essential Trust Badges & Icons is the better choice. It provides the flexibility to design and position visual elements that align perfectly with their brand identity and target audience. Merchants looking for general ways to improve user trust, rather than specific integration with Google, would benefit from using Essential Trust Badges & Icons.
Common Questions
Which app is easier to set up?
easy Google Customer Reviews is likely easier to set up, as it explicitly states "No coding required" and focuses on a single integration with Google Merchant Center. Essential Trust Badges & Icons requires some design and placement decisions.
Which app provides more visual customization options?
Essential Trust Badges & Icons offers far more visual customization options, allowing you to edit size, font, color, upload your own icons, and design product labels.
Which app is better for a brand new store with no existing reviews?
Essential Trust Badges & Icons would likely be more immediately beneficial. While you wait for Google Customer Reviews to accumulate (with easy Google Customer Reviews), you can use Essential Trust Badges & Icons to communicate guarantees and payment options immediately.
Which app is better for leveraging the power of the Google brand?
easy Google Customer Reviews is specifically designed to leverage the power of the Google brand by integrating with the Google Customer Reviews program.
Which app is better for stores offering unique guarantees or payment options?
Essential Trust Badges & Icons is better suited for stores with unique guarantees or payment options, as it allows you to create custom badges and icons to highlight these features.
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