easy Google Customer Reviews vs Grapevine Post Purchase Surveyfor Shopify (2026)

Both easy Google Customer Reviews and Grapevine Post Purchase Survey boast a perfect 5/5 rating, but cater to vastly different needs within the Shopify ecosystem in 2026. easy Google Customer Reviews focuses solely on leveraging Google's established customer review program, simplifying the process of collecting and displaying Google Customer Reviews on a Shopify store. It aims to enhance trust and visibility on Google search results and shopping platforms with minimal setup effort. This app primarily targets merchants seeking to improve their credibility through Google's reputable review system and quickly integrate with Google Merchant Center. It is highly valuable for those already investing in Google advertising and seeking to improve conversion rates through social proof on the Google platform. Grapevine Post Purchase Survey, conversely, offers a comprehensive survey solution designed to gather a wide range of customer insights through various channels including post-purchase pages, on-site surveys, email, and NPS scoring. Its key differentiator is unlimited survey responses, a valuable proposition for scaling businesses needing to collect large volumes of feedback without usage-based cost concerns. It integrates with powerful marketing and analytics tools like Shopify Flow, Klaviyo, GA4, and Google Sheets, enabling merchants to make data-driven decisions related to marketing attribution, CX improvement, and identifying key trends. Grapevine primarily serves data-conscious merchants needing in-depth customer insights to optimize their marketing, customer experience, and overall business strategy, focusing on owning and leveraging the data internally.

Both easy Google Customer Reviews and Grapevine Post Purchase Survey boast a perfect 5/5 rating, but cater to vastly different needs within the Shopify ecosystem in 2026. easy Google Customer Reviews focuses solely on leveraging Google's established customer review program, simplifying the process of collecting and displaying Google Customer Reviews on a Shopify store. It aims to enhance trust and visibility on Google search results and shopping platforms with minimal setup effort. This app primarily targets merchants seeking to improve their credibility through Google's reputable review system and quickly integrate with Google Merchant Center. It is highly valuable for those already investing in Google advertising and seeking to improve conversion rates through social proof on the Google platform. Grapevine Post Purchase Survey, conversely, offers a comprehensive survey solution designed to gather a wide range of customer insights through various channels including post-purchase pages, on-site surveys, email, and NPS scoring. Its key differentiator is unlimited survey responses, a valuable proposition for scaling businesses needing to collect large volumes of feedback without usage-based cost concerns. It integrates with powerful marketing and analytics tools like Shopify Flow, Klaviyo, GA4, and Google Sheets, enabling merchants to make data-driven decisions related to marketing attribution, CX improvement, and identifying key trends. Grapevine primarily serves data-conscious merchants needing in-depth customer insights to optimize their marketing, customer experience, and overall business strategy, focusing on owning and leveraging the data internally.