Easy Publisher by DevCloud vs Vidjet Shoppable Videos +Storyfor Shopify (2026)
Easy Publisher by DevCloud and Vidjet Shoppable Videos +Story address different aspects of social commerce and marketing for Shopify merchants in 2026. Easy Publisher focuses on automated product posting to established social media platforms like Instagram, Facebook, Twitter, and Pinterest. Its strength lies in scheduling campaigns and customizing post content, aiming to increase product visibility. Vidjet, on the other hand, concentrates on embedding videos directly into the Shopify store, emphasizing site speed and shoppable video experiences like stories and carousels. It targets merchants seeking to enhance product pages with video content and track video performance, while Easy Publisher targets more marketing-centric merchants looking to grow their social media reach.
At a Glance
Easy Publisher by DevCloud
6 reviews
Vidjet Shoppable Videos +Story
102 reviews
Detailed Overview
Easy Publisher by DevCloud
Schedule your products posts to Social Media like Instagram, Facebook, Twitter and Pinterest!
Key Features
- Publish products automatically to Instagram, Facebook, Twitter and Pinterest
- Create campaigns that run at different dates and times
- Fully customize the post text publications with the product data
Vidjet Shoppable Videos +Story
Embed videos in your pages without impacting site speed. Use web stories to modernize your site!
Key Features
- No impact on site speed, no matter how many videos are on your pages!
- Bulk-embed videos on thousands of pages, without using code
- Add elements on videos: tag products, add coupon codes, CTAs, etc
- 10+ formats: Stories, Carousels, Floating Bubbles, Video Background, etc
- Measure sales, engagement, and ROI, with real-time analytics
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Easy Publisher by DevCloud5/5 Vidjet Shoppable Videos +Story5/5 | ||
| Reviews | 6 | 102 |
Reviews Easy Publisher by DevCloud6 Vidjet Shoppable Videos +Story102 | ||
| Primary Function | Automated Product Posting to Social Media | Shoppable Video Embedding & Hosting |
Primary Function Easy Publisher by DevCloudAutomated Product Posting to Social Media Vidjet Shoppable Videos +StoryShoppable Video Embedding & Hosting | ||
| Key Feature: Social Platforms | Instagram, Facebook, Twitter, Pinterest | N/A - Focus on on-site video |
Key Feature: Social Platforms Easy Publisher by DevCloudInstagram, Facebook, Twitter, Pinterest Vidjet Shoppable Videos +StoryN/A - Focus on on-site video | ||
| Key Feature: Video Focus | Images & Text Based Posts | Stories, Carousels, Floating Videos |
Key Feature: Video Focus Easy Publisher by DevCloudImages & Text Based Posts Vidjet Shoppable Videos +StoryStories, Carousels, Floating Videos | ||
| Target Merchant | Merchants prioritizing social media marketing & scheduled campaigns | Merchants prioritizing immersive on-site video experiences & UGC content |
Target Merchant Easy Publisher by DevCloudMerchants prioritizing social media marketing & scheduled campaigns Vidjet Shoppable Videos +StoryMerchants prioritizing immersive on-site video experiences & UGC content | ||
| Ease of Use (Inferred) | Likely simple setup focused on social media integration | Likely requires video content creation or curation & platform embedding |
Ease of Use (Inferred) Easy Publisher by DevCloudLikely simple setup focused on social media integration Vidjet Shoppable Videos +StoryLikely requires video content creation or curation & platform embedding | ||
| Value Proposition | Increased product visibility through automated social media campaigns | Improved conversion rates & engagement through compelling shoppable video content |
Value Proposition Easy Publisher by DevCloudIncreased product visibility through automated social media campaigns Vidjet Shoppable Videos +StoryImproved conversion rates & engagement through compelling shoppable video content | ||
Our Verdict
For merchants primarily focused on driving traffic and engagement through social media channels, Easy Publisher by DevCloud is the better choice. Its automated posting and scheduling capabilities are ideal for managing a social media presence and promoting products across multiple platforms. However, for merchants who want to create a more immersive and engaging shopping experience directly on their Shopify store, Vidjet Shoppable Videos +Story is the superior option. Its video embedding features, along with its emphasis on site speed and performance tracking, make it a valuable tool for enhancing product pages and boosting conversions, particularly for those with existing video assets or a desire to implement UGC.
Common Questions
Which app is better for a dropshipping store?
Easy Publisher may be preferable, as it allows for quick sharing of products across various social media channels to reach a wider audience without intensive on-site video production.
Which app is more likely to increase my website's conversion rate?
Vidjet Shoppable Videos +Story likely has a more direct impact on conversion rates by creating interactive product page experiences that can lead to higher purchase intent.
Does Easy Publisher support video posting directly to social media?
While the description mentions product data and images, it does not explicitly confirm video posting. It primarily focuses on automating text-based posts with product data and images.
Is Vidjet Shoppable Videos +Story difficult to integrate with my existing Shopify theme?
The description suggests easy integration, emphasizing 'bulk-embed videos on thousands of pages, without using code,' indicating it should be straightforward to implement even for merchants with limited technical skills.
Which app offers better analytics and reporting?
Vidjet Shoppable Videos +Story specifically mentions 'measure sales, engagement, and ROI, with real-time analytics,' indicating a focus on video performance tracking. Easy Publisher does not detail analytics features.
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