Easy Shopee, Lazada & TikTok vs Selling Pointfor Shopify (2026)
Easy Shopee, Lazada & TikTok and Selling Point address drastically different needs within the Shopify ecosystem. Easy Shopee, Lazada & TikTok focuses on expanding a Shopify store's reach to popular Southeast Asian marketplaces like Shopee, Lazada, TikTok, and Tokopedia. Its strengths lie in automated listing synchronization, order management, and price control across multiple platforms. It targets merchants looking to scale their business beyond Shopify's native channels, especially those interested in tapping into the Southeast Asian e-commerce market. Selling Point, conversely, caters to merchants migrating to Shopify or integrating with it from other POS systems or websites. Its value proposition revolves around simplifying the often-cumbersome process of transferring gift card and store credit balances. The core distinction lies in their functionality: Easy Shopee, Lazada & TikTok is an expansion tool, facilitating sales across multiple marketplaces, while Selling Point is a migration and consolidation tool for gift card and store credit data. Easy Shopee, Lazada & TikTok prioritizes ease of multi-channel selling with features like 1-click setup and automated inventory synchronization. Selling Point emphasizes simplification of data migration, allowing merchants to transfer existing gift cards/store credits into Shopify's native system without manual intervention or costly developer involvement. Thus, the choice between the two depends entirely on the merchant's specific needs.
At a Glance
Easy Shopee, Lazada & TikTok
77 reviews
Selling Point
45 reviews
Detailed Overview
Easy Shopee, Lazada & TikTok
Sell on Shopee, TikTok and other marketplaces seamlessly. From first product to thousands of SKUs.
Key Features
- 1-Click Setup: Publish to Shopee, TikTok & Lazada in minutes
- Keep your Shopify stock, prices, variants, title, description and images in sync
- Unlimited Orders: Centralize all marketplace sales directly in Shopify
- Link or import existing products on Shopee, Lazada & TikTok to Shopify
- Price Control: Set different prices for each marketplace automatically
Selling Point
Easily migrate or import Gift Cards or Store Credits from any POS system or website into your store
Key Features
- Migrate your existing Gift Cards from any platform into Shopify Gift Cards.
- Import store credit from another system into a native Store Credit in bulk.
- Ability to import physical gift cards as virtual gift cards in bulk.
- Transform offline Gift Cards into virtual native Gift Cards/Store Credits.
- Bulk generate & auto send out Gift Cards for your marketing promotions.
Feature Comparison
| Rating | 4.8/5 | 5/5 |
Rating Easy Shopee, Lazada & TikTok4.8/5 Selling Point5/5 | ||
| Reviews | 77 | 45 |
Reviews Easy Shopee, Lazada & TikTok77 Selling Point45 | ||
| Primary Function | Multi-Marketplace Selling | Gift Card/Store Credit Migration |
Primary Function Easy Shopee, Lazada & TikTokMulti-Marketplace Selling Selling PointGift Card/Store Credit Migration | ||
| Target Merchant | Merchants expanding to Shopee, Lazada, TikTok, Tokopedia | Merchants migrating to Shopify or integrating from other systems |
Target Merchant Easy Shopee, Lazada & TikTokMerchants expanding to Shopee, Lazada, TikTok, Tokopedia Selling PointMerchants migrating to Shopify or integrating from other systems | ||
| Ease of Use Claim | 1-Click Setup | Migrate in minutes, not days |
Ease of Use Claim Easy Shopee, Lazada & TikTok1-Click Setup Selling PointMigrate in minutes, not days | ||
| Key Feature 1 | Automated Listing Sync | Migrate existing Gift Cards |
Key Feature 1 Easy Shopee, Lazada & TikTokAutomated Listing Sync Selling PointMigrate existing Gift Cards | ||
| Key Feature 2 | Centralized Order Management | Import store credit in bulk |
Key Feature 2 Easy Shopee, Lazada & TikTokCentralized Order Management Selling PointImport store credit in bulk | ||
| Focus | Sales Channel Expansion | Data Migration & Consolidation |
Focus Easy Shopee, Lazada & TikTokSales Channel Expansion Selling PointData Migration & Consolidation | ||
| Scalability | Scalable tools built for sellers at every stage | Migrate thousands of gift cards |
Scalability Easy Shopee, Lazada & TikTokScalable tools built for sellers at every stage Selling PointMigrate thousands of gift cards | ||
- Conversion Audit
- Speed Audit
- SEO Audit
Conversion Audit
Our Verdict
If you're looking to expand your Shopify store to Shopee, Lazada, TikTok, or Tokopedia and require tools for automated product listing and inventory management, Easy Shopee, Lazada & TikTok is the clear choice. Its focus on multi-channel selling makes it ideal for merchants targeting the Southeast Asian market. The slightly lower rating compared to Selling Point may be due to the increased complexity of the application and/or the larger user base who have posted reviews.
However, if your primary need is to migrate existing gift card or store credit balances from another platform to Shopify, Selling Point is the superior solution. Its 5/5 rating (though from fewer reviews) indicates high satisfaction among its users, and its specialization in data migration makes it a focused and efficient solution for this specific problem. While Selling Point's feature set is more limited, it excels at its core function.
Common Questions
Which app is easier to use?
Both apps emphasize ease of use, but in different contexts. Easy Shopee, Lazada & TikTok claims '1-Click Setup' for marketplace integration, while Selling Point claims to migrate gift cards in 'minutes not days.' The actual ease of use will depend on the merchant's familiarity with multi-channel selling or data migration processes.
Which app is better for a new Shopify store?
For a brand new Shopify store without pre-existing gift card balances, Easy Shopee, Lazada & TikTok would be the more immediately relevant app if the merchant plans to sell on supported marketplaces. Selling Point would only become relevant if the merchant is migrating from another platform with existing balances.
Which app offers better customer support?
The data provided does not offer information about the quality of customer support for either application. Further research would be required on external websites and app store reviews to provide an adequate response.
Does Easy Shopee, Lazada & TikTok support marketplaces outside of Southeast Asia?
Based on the description, Easy Shopee, Lazada & TikTok primarily focuses on Shopee, Lazada, TikTok, and Tokopedia, which are primarily Southeast Asian marketplaces. It's unlikely to support other marketplaces without explicit mention.
Can Selling Point migrate loyalty points as well as gift cards?
The provided description of Selling Point only mentions gift cards and store credits. There is no indication that it supports migrating loyalty points.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store