Easy Subscriptions vs EG Auto Add to Cart Free Giftfor Shopify (2026)
Easy Subscriptions and EG Auto Add to Cart Free Gift are both highly-rated Shopify apps (5/5), but cater to fundamentally different needs. Easy Subscriptions focuses on building and managing a subscription-based business model, offering tools for creating subscription plans, managing customer subscriptions, and reducing churn. It's designed for merchants looking to generate recurring revenue and foster long-term customer relationships through subscription offerings. EG Auto Add to Cart Free Gift, on the other hand, is focused on boosting sales and order values through promotional offers like free gifts, BOGO deals, and cart-based upsells. It provides tools to automatically add gifts to the cart based on specific rules and scheduling options. While both apps fall under the broader 'Discounts' category, their application and target audience diverge significantly.
At a Glance
Easy Subscriptions
198 reviews
EG Auto Add to Cart Free Gift
762 reviews
Detailed Overview
Easy Subscriptions
Turn Subscriptions into a Reliable Growth Engine for Your Store
Key Features
- Automation & Workflows – Run your subscription operations smoothly with minimal manual effort
- Flexible Bundles & Build-a-Box – Create personalized subscription experiences that increase order value
- Cancellation Recovery Flows – Intervene at the right moment to retain customers and reduce churn
EG Auto Add to Cart Free Gift
EasyGift: Free gift with purchase app for auto add to cart automatic gift, BOGO & Buy X Get Y offer
Key Features
- Auto add to cart products when cart has certain products or is over a cart total
- Schedule rules for BOGO, Buy X Get Y offers to run them over a certain period
- Run targeted rules to give free gifts add on or free products to customers
- Add free gift with purchase trigged based on specific products or collections
- Add to cart upsells for easy gift
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Easy Subscriptions5/5 EG Auto Add to Cart Free Gift5/5 | ||
| Reviews | 198 | 762 |
Reviews Easy Subscriptions198 EG Auto Add to Cart Free Gift762 | ||
| Core Functionality | Subscription Management | Automatic Gift/Offer Promotions |
Core Functionality Easy SubscriptionsSubscription Management EG Auto Add to Cart Free GiftAutomatic Gift/Offer Promotions | ||
| Target Merchant | Merchants selling products suitable for subscriptions | Merchants looking to increase sales through promotions and upselling |
Target Merchant Easy SubscriptionsMerchants selling products suitable for subscriptions EG Auto Add to Cart Free GiftMerchants looking to increase sales through promotions and upselling | ||
| Key Feature 1 | Flexible Bundles & Build-a-Box | Auto add to cart products based on rules |
Key Feature 1 Easy SubscriptionsFlexible Bundles & Build-a-Box EG Auto Add to Cart Free GiftAuto add to cart products based on rules | ||
| Key Feature 2 | Cancellation Recovery Flows | Schedule rules for BOGO, Buy X Get Y offers |
Key Feature 2 Easy SubscriptionsCancellation Recovery Flows EG Auto Add to Cart Free GiftSchedule rules for BOGO, Buy X Get Y offers | ||
| Customer Support | 24/7 real support team | Not explicitly mentioned |
Customer Support Easy Subscriptions24/7 real support team EG Auto Add to Cart Free GiftNot explicitly mentioned | ||
| Value Proposition | Consistent recurring revenue and customer retention | Increased order value and sales conversion |
Value Proposition Easy SubscriptionsConsistent recurring revenue and customer retention EG Auto Add to Cart Free GiftIncreased order value and sales conversion | ||
Our Verdict
Easy Subscriptions is the clear choice for merchants looking to establish and grow a subscription-based business. Its features are geared towards managing subscriptions, retaining subscribers, and automating related tasks. It will likely suit businesses selling consumable goods, software, or other products or services that lend themselves to recurring purchases. EG Auto Add to Cart Free Gift is a better fit for merchants seeking to boost sales through promotional offers and incentives. If a merchant wants to encourage larger orders or introduce customers to new products through free gifts, this app provides an easy-to-use solution. Ultimately, the decision hinges on whether the merchant's primary goal is recurring revenue or one-time sales increases.
Common Questions
Which app is easier to set up?
EG Auto Add to Cart Free Gift boasts a 'super simple UI', suggesting it's designed for quick setup of promotional rules. Easy Subscriptions may require more initial setup to configure subscription plans and workflows.
Can I use both apps simultaneously?
Yes, technically you could use both apps. EG Auto Add to Cart Free Gift could offer a free gift when a customer subscribes using Easy Subscriptions. However, careful planning is needed to ensure the promotions complement each other and don't confuse customers.
Which app is better for long-term growth?
Easy Subscriptions is inherently geared towards long-term growth due to its focus on recurring revenue and customer retention. EG Auto Add to Cart Free Gift can contribute to short-term sales boosts, but doesn't build the same level of customer loyalty.
Does Easy Subscriptions offer promotional features similar to EG Auto Add to Cart Free Gift?
While Easy Subscriptions allows for flexible bundles, it doesn't appear to offer the same breadth of promotional options as EG Auto Add to Cart Free Gift, such as BOGO deals triggered by specific cart contents.
How does customer support differ between the apps?
Easy Subscriptions explicitly highlights a 24/7 real support team, suggesting a higher level of support. EG Auto Add to Cart Free Gift does not mention any specific support details.
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