Easy Tabs ‑ Product Tabs vs Visually | A/B Testing & CROfor Shopify (2026)
Easy Tabs ‑ Product Tabs and Visually | A/B Testing & CRO address vastly different needs within a Shopify store, despite both impacting design elements. Easy Tabs focuses on improving product page organization and user experience through tabbed content, allowing merchants to neatly present information like descriptions, FAQs, and shipping details. This is beneficial for stores with extensive product information aiming to reduce clutter and improve readability. Visually, on the other hand, is an A/B testing and conversion rate optimization (CRO) tool, leveraging AI to experiment with various elements of the store, from pricing and offers to themes and upsells. The key difference lies in their purpose. Easy Tabs is about information architecture and presentation, providing a static enhancement to product pages. Visually is dynamic, focusing on testing and optimization to improve key performance indicators (KPIs) like conversion rates. Easy Tabs is suitable for merchants seeking immediate improvements in product page organization, while Visually caters to those committed to data-driven decision-making and continuous improvement through experimentation.
At a Glance
Easy Tabs ‑ Product Tabs
426 reviews
Visually | A/B Testing & CRO
79 reviews
Detailed Overview
Easy Tabs ‑ Product Tabs
Simple product page tabs & powerful product description tabs. Organized tabs can help increase sales
Key Features
- Split your existed product description onto the description tabs.
- Manage tabs for each product individually or assign tabs to certain collections.
- Supports integration with the most popular review apps and size chart apps
- SEO friendly and don't harm your store performance
- Fully WCAG 2.0 / Section 508 compliant product tabs.
Visually | A/B Testing & CRO
A/B Testing With AI. Personalize & A/B Test Price, Offer, Theme, Upsell. Scale CRO With AB Testing
Key Features
- A/B testing in minutes: Generate, edit and launch an AB test using Visually AI
- Personalize by segment using catalog + behavior signals, Optimize with AB tests
- Leverage advanced A B testing statistical tech via powerful AB testing analytics
- Run a split test to max conversion rate on themes, discounts, prices & shipping
- Ensure no flickering and high page speed using an AB test-focused architecture
Feature Comparison
| Rating | 4.9/5 | 4.9/5 |
Rating Easy Tabs ‑ Product Tabs4.9/5 Visually | A/B Testing & CRO4.9/5 | ||
| Reviews | 426 | 79 |
Reviews Easy Tabs ‑ Product Tabs426 Visually | A/B Testing & CRO79 | ||
| Primary Function | Product Page Organization (Tabs) | A/B Testing & CRO |
Primary Function Easy Tabs ‑ Product TabsProduct Page Organization (Tabs) Visually | A/B Testing & CROA/B Testing & CRO | ||
| Target Merchant | Stores with extensive product information | Stores focused on data-driven optimization |
Target Merchant Easy Tabs ‑ Product TabsStores with extensive product information Visually | A/B Testing & CROStores focused on data-driven optimization | ||
| Key Benefit | Improved Product Page UX and Readability | Increased Conversion Rates and Revenue |
Key Benefit Easy Tabs ‑ Product TabsImproved Product Page UX and Readability Visually | A/B Testing & CROIncreased Conversion Rates and Revenue | ||
| Technology Focus | Simple UI/UX, Theme Compatibility | AI-Powered Testing, Analytics, Personalization |
Technology Focus Easy Tabs ‑ Product TabsSimple UI/UX, Theme Compatibility Visually | A/B Testing & CROAI-Powered Testing, Analytics, Personalization | ||
| Level of effort | Easy to set up and configure | Requires time and expertise to analyze and implement |
Level of effort Easy Tabs ‑ Product TabsEasy to set up and configure Visually | A/B Testing & CRORequires time and expertise to analyze and implement | ||
| SEO impact | SEO friendly, structured content within tabs | Potentially positive from higher conversion rates |
SEO impact Easy Tabs ‑ Product TabsSEO friendly, structured content within tabs Visually | A/B Testing & CROPotentially positive from higher conversion rates | ||
Our Verdict
Choosing between Easy Tabs and Visually depends entirely on the merchant's priorities. For stores struggling with cluttered product pages and desiring a simple, effective solution to organize product information, Easy Tabs is the clear choice. Its ease of use and direct impact on product page aesthetics make it a valuable addition.
However, if a merchant is deeply invested in data-driven decision-making and aims to continuously optimize their store for higher conversion rates, Visually is the better option. While it requires a greater commitment to learning and analyzing data, the potential for revenue gains through A/B testing and personalization makes it a powerful tool for growth.
Common Questions
Which app is easier to set up and use?
Easy Tabs ‑ Product Tabs is likely easier to set up and use due to its focus on a single function: creating product tabs. Visually | A/B Testing & CRO, being an A/B testing platform, requires understanding of statistical significance and experimental design, making it more complex.
Which app is more likely to increase my conversion rate?
Visually | A/B Testing & CRO is directly focused on increasing conversion rates through A/B testing and personalization. While Easy Tabs ‑ Product Tabs may indirectly improve conversion by improving product page UX, Visually is the more targeted solution.
Can I use both apps together?
Yes, both apps can be used together. Easy Tabs ‑ Product Tabs can improve the organization and presentation of product information, while Visually | A/B Testing & CRO can be used to test different tab configurations or content within the tabs to optimize for conversion.
Which app requires more technical expertise?
Visually | A/B Testing & CRO requires more technical expertise due to its reliance on data analysis, statistical significance, and A/B testing principles. Easy Tabs ‑ Product Tabs is designed for ease of use and requires minimal technical knowledge.
Which app is a better long-term investment?
This depends on the merchant's priorities. If the primary goal is to improve product page organization, Easy Tabs is a solid long-term investment. However, if the merchant is committed to continuous improvement and data-driven optimization, Visually | A/B Testing & CRO has a higher potential for long-term ROI through increased conversion rates.
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