Easy Wholesale Lock for B2B vs Froonze VIP Loyalty & Wishlistfor Shopify (2026)
Easy Wholesale Lock for B2B and Froonze VIP Loyalty & Wishlist are both Shopify apps, but they cater to distinct merchant needs. Easy Wholesale Lock focuses on access control and content restriction, providing tools for B2B merchants to manage wholesale pricing and product visibility based on customer criteria. Its core strength lies in its flexible rules for limiting access to specific content (pages, products, collections, etc.) based on customer order history, spending, or subscription status. Froonze VIP Loyalty & Wishlist, on the other hand, is a customer loyalty and engagement platform designed to increase sales through loyalty points, VIP tiers, wishlists, and enhanced customer account dashboards. The primary difference lies in their purpose. Easy Wholesale Lock is for merchants who need granular control over which customers see what, particularly those running B2B operations or offering exclusive content. Froonze is for merchants wanting to foster customer loyalty and repeat purchases through rewards and engagement programs. While both apps technically fall under the 'Customer loyalty' category, their approaches are very different, making them suitable for businesses with varying priorities. Froonze also advertises easy migration from several competing loyalty apps, hinting at potentially a better user experience or feature set compared to others in the loyalty app space.
At a Glance
Easy Wholesale Lock for B2B
199 reviews
Froonze VIP Loyalty & Wishlist
213 reviews
Detailed Overview
Easy Wholesale Lock for B2B
Access management tool for your store: restrict access to any page, hide price, wholesale page locks
Key Features
- Limit access to any type of content: Pages, Products, Collections, Blogs, Cart
- Grant access to any group of customers by the number of orders, money spent
- Add more precise access rules with any combination of customer information
- Specify the products you would like to lock or exclude instead using tags
- Hide your prices from general public with "Login to see price" feature
Froonze VIP Loyalty & Wishlist
Boost sales with Loyalty, Product Wishlist & Enhanced Customer Dashboard. Setup in minutes.
Key Features
- Loyalty points, VIP tiers, refferals, store credit as cashback
- Loyalty rewards with loyalty POS integration
- Loyality integration with Native Shopify Store Credit & New Customer Accounts
- Wishlist on all pages. Email alerts for low-stock, restock and price drops
- More functionality: Custom Forms, Enhanced Customer Dashboard (paid separately)
Feature Comparison
| Rating | 4.2/5 | 5/5 |
Rating Easy Wholesale Lock for B2B4.2/5 Froonze VIP Loyalty & Wishlist5/5 | ||
| Reviews | 199 | 213 |
Reviews Easy Wholesale Lock for B2B199 Froonze VIP Loyalty & Wishlist213 | ||
| Primary Function | Access Control & Content Restriction | Customer Loyalty & Engagement |
Primary Function Easy Wholesale Lock for B2BAccess Control & Content Restriction Froonze VIP Loyalty & WishlistCustomer Loyalty & Engagement | ||
| Target Merchant | B2B businesses, stores with wholesale offerings, subscription models | Businesses focused on customer retention and increased sales through loyalty programs |
Target Merchant Easy Wholesale Lock for B2BB2B businesses, stores with wholesale offerings, subscription models Froonze VIP Loyalty & WishlistBusinesses focused on customer retention and increased sales through loyalty programs | ||
| Key Features | Content Lockdown, Price Hiding, Customer-Based Access Rules | Loyalty Points, VIP Tiers, Wishlist, Store Credit Cashback |
Key Features Easy Wholesale Lock for B2BContent Lockdown, Price Hiding, Customer-Based Access Rules Froonze VIP Loyalty & WishlistLoyalty Points, VIP Tiers, Wishlist, Store Credit Cashback | ||
| Ease of Use (Implied) | Complex rules may require setup time | Setup in minutes (according to headline), easy migration from other apps |
Ease of Use (Implied) Easy Wholesale Lock for B2BComplex rules may require setup time Froonze VIP Loyalty & WishlistSetup in minutes (according to headline), easy migration from other apps | ||
| Value Proposition | Increased sales, protected margins, exclusive content for specific customer segments | Boost sales, increase customer lifetime value, and drive repeat purchases |
Value Proposition Easy Wholesale Lock for B2BIncreased sales, protected margins, exclusive content for specific customer segments Froonze VIP Loyalty & WishlistBoost sales, increase customer lifetime value, and drive repeat purchases | ||
| Pricing Model | Not specified, assumed to be tiered or usage-based | Based on monthly orders and big features (e.g., VIP program) |
Pricing Model Easy Wholesale Lock for B2BNot specified, assumed to be tiered or usage-based Froonze VIP Loyalty & WishlistBased on monthly orders and big features (e.g., VIP program) | ||
Our Verdict
If you're primarily focused on managing access to specific content based on customer attributes (especially if you have a B2B component), Easy Wholesale Lock for B2B is the better choice. Its granular control over who sees what makes it ideal for managing wholesale pricing, exclusive product access, and subscription-based content. However, if your primary goal is to boost customer loyalty, increase repeat purchases, and improve customer lifetime value, Froonze VIP Loyalty & Wishlist is the clear winner. Its integrated loyalty program, wishlist functionality, and enhanced customer dashboard are designed to keep customers engaged and coming back for more. The 5-star rating suggests high user satisfaction. Easy Wholesale Lock's lower rating might signal a steeper learning curve or more complex setup, especially for merchants with limited technical expertise.
Common Questions
Can Easy Wholesale Lock offer a loyalty program like Froonze?
No, Easy Wholesale Lock is designed for access control, not loyalty program management. It doesn't offer loyalty points, VIP tiers, or referral bonuses. While it can restrict access to certain products for loyal customers, it lacks the structured rewards system of Froonze.
Can Froonze hide product prices like Easy Wholesale Lock?
No, Froonze does not have a feature to hide product prices from the general public. It is designed to reward existing customers, not restrict access based on login status.
Which app is easier to set up and use?
Based on the available information, Froonze appears to be easier to set up. Its headline claims 'Setup in minutes,' and it advertises easy migration from competing apps. Easy Wholesale Lock, with its more complex access rules, may require more time and effort to configure.
Which app is better for a store with both retail and wholesale customers?
Easy Wholesale Lock is better suited for a store with both retail and wholesale customers, as it can restrict access to wholesale-specific content (products, pages, prices) to authorized users only. Froonze would be less effective in this scenario.
Which app offers better customer support?
The provided information doesn't indicate which app has better customer support. Review counts and ratings may offer an indirect indication, but a direct comparison of support quality isn't possible without more data.
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