Easy Wholesale Lock for B2B vs Recurpay: Subscriptions appfor Shopify (2026)
Easy Wholesale Lock for B2B and Recurpay: Subscriptions app, while both listed under "Customer Loyalty", cater to drastically different Shopify merchant needs. Easy Wholesale Lock focuses on access control and content restriction, enabling merchants to segment their audience and offer tailored experiences (e.g., wholesale pricing, exclusive product access) based on customer attributes like order history or subscription status. Its core strength lies in its flexible access rules and the ability to hide prices or content from specific customer segments. Recurpay, on the other hand, is a subscription management solution. Its strength is in automating recurring payments and orders, offering a customizable customer portal, and providing 24/7 live support. It targets merchants who want to build recurring revenue streams through subscription offerings, with features like flexible renewal options, tiered discounts, and customer self-service tools. The apps share the "Customer Loyalty" category because both support targeted offers and segmented access for specific customer groups, though in very different contexts.
At a Glance
Easy Wholesale Lock for B2B
199 reviews
Recurpay: Subscriptions app
400 reviews
Detailed Overview
Easy Wholesale Lock for B2B
Access management tool for your store: restrict access to any page, hide price, wholesale page locks
Key Features
- Limit access to any type of content: Pages, Products, Collections, Blogs, Cart
- Grant access to any group of customers by the number of orders, money spent
- Add more precise access rules with any combination of customer information
- Specify the products you would like to lock or exclude instead using tags
- Hide your prices from general public with "Login to see price" feature
Recurpay: Subscriptions app
Subscriptions app to unlock recurring revenue with intuitive customer portal & 24/7 human support.
Key Features
- Support upfront and pay-as-you-go plans with flexible renewal, 24/7 live support
- Design custom subscription widget for your brand in few clicks with full access.
- Let customers manage subscriptions: skip, edit, reschedule, or cancel anytime
- Renew subscriptions on a specific day or date, offer tiered discount, free gifts
- Developer-friendly setup with full access to APIs, code & technical support
Feature Comparison
| Rating | 4.2/5 | 5/5 |
Rating Easy Wholesale Lock for B2B4.2/5 Recurpay: Subscriptions app5/5 | ||
| Reviews | 199 | 400 |
Reviews Easy Wholesale Lock for B2B199 Recurpay: Subscriptions app400 | ||
| Core Functionality | Access Control & Content Restriction | Subscription Management & Recurring Payments |
Core Functionality Easy Wholesale Lock for B2BAccess Control & Content Restriction Recurpay: Subscriptions appSubscription Management & Recurring Payments | ||
| Target Merchant | Merchants with B2B or segmented customer offerings | Merchants offering subscription-based products or services |
Target Merchant Easy Wholesale Lock for B2BMerchants with B2B or segmented customer offerings Recurpay: Subscriptions appMerchants offering subscription-based products or services | ||
| Customer Support | Not Specified | 24/7 Live Human Support |
Customer Support Easy Wholesale Lock for B2BNot Specified Recurpay: Subscriptions app24/7 Live Human Support | ||
| Value Proposition | Increase sales through tailored offers and exclusive access | Increase recurring revenue through automated subscriptions and customer self-service |
Value Proposition Easy Wholesale Lock for B2BIncrease sales through tailored offers and exclusive access Recurpay: Subscriptions appIncrease recurring revenue through automated subscriptions and customer self-service | ||
| Ease of Use | Flexible Access Rules | Quick & Easy Setup |
Ease of Use Easy Wholesale Lock for B2BFlexible Access Rules Recurpay: Subscriptions appQuick & Easy Setup | ||
Our Verdict
The choice between Easy Wholesale Lock for B2B and Recurpay hinges on the merchant's business model. If the business relies on traditional sales with segmented access rules or targeted offers, Easy Wholesale Lock is the ideal choice. Merchants needing to restrict access to wholesale sections, pre-order products, or hide prices based on customer criteria will find this app valuable.
Conversely, if the merchant aims to establish a subscription-based business, automating recurring payments and providing a seamless customer experience for managing subscriptions, Recurpay is the superior option. Its 24/7 support and customer portal functionality make it well-suited for handling subscription-related tasks.
Common Questions
Can both apps be used together?
While technically possible, there would likely be feature overlap. They address fundamentally different aspects of customer loyalty. Easy Wholesale Lock can offer special content to subscribers managed by Recurpay, but the core functionalities are distinct.
Which app is easier to set up?
Recurpay highlights a 'quick and easy setup', while Easy Wholesale Lock emphasizes flexible access rules. Recurpay likely has a smoother initial setup for subscription management, while Easy Wholesale Lock's complexity lies in configuring the desired restrictions.
Which app offers better value for a B2C store with no subscriptions?
Easy Wholesale Lock would be more beneficial to a B2C store that wants to offer discounts or special access based on purchase history or other criteria, even without formal subscriptions. Recurpay is not applicable in that scenario.
Is developer support needed for both apps?
Recurpay specifically mentions 'developer-friendly setup' and full API access, indicating its suitability for developers. Easy Wholesale Lock does not provide similar information, suggesting that developer support may not be necessary or readily available for complex integrations.
Which app is better for increasing Average Order Value (AOV)?
Easy Wholesale Lock could indirectly increase AOV by incentivizing customers to spend more to gain access to exclusive products or sections. Recurpay is more directly related to lifetime customer value due to recurring billing, but it could also offer tiered discounts to increase AOV.
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