Easy Wholesale Lock for B2B vs SureBright Product Protectionfor Shopify (2026)
Easy Wholesale Lock for B2B and SureBright Product Protection, while both categorized under Customer Loyalty, cater to drastically different needs. Easy Wholesale Lock is a B2B access management tool designed to restrict and grant access to different content within a Shopify store based on customer criteria like order history or subscription status. It's ideal for merchants running wholesale operations or needing to segment their customer base for exclusive content or pricing. The app aims to enhance customer loyalty by providing tailored experiences and exclusive access. Its strength lies in its flexibility and precise access control capabilities. It protects content, not products. The app likely targets merchants with complex pricing or tiered customer relationships. SureBright Product Protection, on the other hand, focuses on providing extended warranties and shipping insurance to customers, directly boosting profits and building trust through revenue sharing. It manages financial risks, claims, and customer support related to product protection plans, minimizing the merchant's involvement. Its target audience is merchants looking to increase revenue through upsells, provide enhanced customer service via product protection, and potentially those selling products prone to damage or requiring warranty coverage. SureBright's value proposition centers around risk mitigation, revenue generation, and improved customer satisfaction by insuring products against accidents.
At a Glance
Easy Wholesale Lock for B2B
199 reviews
SureBright Product Protection
38 reviews
Detailed Overview
Easy Wholesale Lock for B2B
Access management tool for your store: restrict access to any page, hide price, wholesale page locks
Key Features
- Limit access to any type of content: Pages, Products, Collections, Blogs, Cart
- Grant access to any group of customers by the number of orders, money spent
- Add more precise access rules with any combination of customer information
- Specify the products you would like to lock or exclude instead using tags
- Hide your prices from general public with "Login to see price" feature
SureBright Product Protection
Protect customers’ purchases in transit and use, earn their loyalty, & profit through revenue share!
Key Features
- Instantly boost profits with extended warranty and shipping insurance upsells
- Exhaustive and customizable coverage on 50+ product categories
- Customize every detail to match your brand's look and feel
- Easy setup, no time commitment, real-time and transparent revenue tracking
- 24x7 support and online claim filing in under 5-minutes
Feature Comparison
| Rating | 4.2/5 | 5/5 |
Rating Easy Wholesale Lock for B2B4.2/5 SureBright Product Protection5/5 | ||
| Reviews | 199 | 38 |
Reviews Easy Wholesale Lock for B2B199 SureBright Product Protection38 | ||
| Primary Function | Access Management/Content Restriction | Extended Warranty and Shipping Insurance |
Primary Function Easy Wholesale Lock for B2BAccess Management/Content Restriction SureBright Product ProtectionExtended Warranty and Shipping Insurance | ||
| Target Merchant | B2B, Wholesale businesses | Merchants seeking upsell revenue, improved customer trust |
Target Merchant Easy Wholesale Lock for B2BB2B, Wholesale businesses SureBright Product ProtectionMerchants seeking upsell revenue, improved customer trust | ||
| Ease of Use (Implied) | Potentially more complex due to flexible rules | Likely easier setup due to pre-built protection plans |
Ease of Use (Implied) Easy Wholesale Lock for B2BPotentially more complex due to flexible rules SureBright Product ProtectionLikely easier setup due to pre-built protection plans | ||
| Value Proposition | Tailored customer experiences, exclusive access | Revenue generation, risk mitigation, improved customer satisfaction |
Value Proposition Easy Wholesale Lock for B2BTailored customer experiences, exclusive access SureBright Product ProtectionRevenue generation, risk mitigation, improved customer satisfaction | ||
| Key Feature Differentiation | Limit access based on customer data (orders, spending) | Revenue share model with transparent tracking |
Key Feature Differentiation Easy Wholesale Lock for B2BLimit access based on customer data (orders, spending) SureBright Product ProtectionRevenue share model with transparent tracking | ||
| Content Type | Pages, Products, Collections, Blogs, Cart | Products (covered by insurance and warranty) |
Content Type Easy Wholesale Lock for B2BPages, Products, Collections, Blogs, Cart SureBright Product ProtectionProducts (covered by insurance and warranty) | ||
Our Verdict
Choosing between Easy Wholesale Lock for B2B and SureBright Product Protection depends entirely on the merchant's specific needs. If the primary goal is to manage access to content, offer exclusive experiences to specific customer segments (especially B2B or wholesale clients), and implement custom pricing strategies, then Easy Wholesale Lock is the clear choice.
However, if the merchant is looking to increase revenue through upsells, reduce customer anxiety around product damage or loss, and provide a seamless product protection experience, then SureBright Product Protection is the more suitable option. It simplifies product risk management and offloads the support burden, making it ideal for merchants prioritizing effortless revenue generation and customer satisfaction in the product warranty space. They can even be used in tandem, but address fundamentally different needs.
Common Questions
Which app helps me control who sees my product prices?
Easy Wholesale Lock for B2B allows you to hide prices from the general public and require customers to log in to see them. SureBright Product Protection does not offer this feature.
Which app provides revenue sharing?
SureBright Product Protection offers a revenue share model, where the merchant earns a percentage of each extended warranty or shipping insurance plan sold. Easy Wholesale Lock for B2B does not have a revenue share model.
Which app is better for a wholesale business?
Easy Wholesale Lock for B2B is specifically designed for wholesale businesses, allowing you to grant access to a wholesale section of your store only to selected customers. SureBright is not focused on wholesale.
Which app helps reduce customer service inquiries related to damaged products?
SureBright Product Protection helps reduce customer service inquiries related to damaged products by providing extended warranties and shipping insurance. They also handle the claims process. Easy Wholesale Lock for B2B does not handle product protection.
Can I use both apps simultaneously?
Yes, both apps can be used simultaneously. Easy Wholesale Lock for B2B controls content access and pricing visibility, while SureBright Product Protection provides extended warranties and shipping insurance. They address different aspects of the customer experience.
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