Easy Wholesale Lock for B2B vs Swish (formerly Wishlist King)for Shopify (2026)

Easy Wholesale Lock for B2B and Swish (formerly Wishlist King) both enhance the customer experience on Shopify, but cater to vastly different needs. Easy Wholesale Lock focuses on access control and restriction, enabling B2B functionality such as hiding prices from the general public, granting specific customer groups access to wholesale sections, and restricting content based on purchase history. Swish, on the other hand, centers around enhancing customer engagement and driving conversions through a robust wishlist feature. It offers advanced analytics, theme integration, and integrations with marketing platforms like Klaviyo, GA4, and Meta. The core difference lies in their target audience and functionality. Easy Wholesale Lock is ideal for merchants who need granular control over who sees what content, particularly those operating in a B2B or wholesale environment. It focuses on access restriction and customized product visibility. Swish serves merchants who want to improve customer engagement and sales by providing a convenient wishlist feature that encourages repeat purchases and provides valuable customer insights. It offers a streamlined shopping experience, integrates well with marketing tools, and enhances the overall user journey.

Easy Wholesale Lock for B2B and Swish (formerly Wishlist King) both enhance the customer experience on Shopify, but cater to vastly different needs. Easy Wholesale Lock focuses on access control and restriction, enabling B2B functionality such as hiding prices from the general public, granting specific customer groups access to wholesale sections, and restricting content based on purchase history. Swish, on the other hand, centers around enhancing customer engagement and driving conversions through a robust wishlist feature. It offers advanced analytics, theme integration, and integrations with marketing platforms like Klaviyo, GA4, and Meta. The core difference lies in their target audience and functionality. Easy Wholesale Lock is ideal for merchants who need granular control over who sees what content, particularly those operating in a B2B or wholesale environment. It focuses on access restriction and customized product visibility. Swish serves merchants who want to improve customer engagement and sales by providing a convenient wishlist feature that encourages repeat purchases and provides valuable customer insights. It offers a streamlined shopping experience, integrates well with marketing tools, and enhances the overall user journey.