EasyFlow Product Options vs Merges AI ‑ Merge Productsfor Shopify (2026)
EasyFlow Product Options and Merges AI ‑ Merge Products are both highly-rated Shopify apps targeting product customization and variants, but they address different needs. EasyFlow focuses on allowing customers to personalize products through a wide range of customizable options on the product page itself. It's aimed at merchants who want to offer extensive personalization choices to their customers, such as adding text, uploading images, or selecting from various swatches and dropdowns. Merges AI, on the other hand, centers on simplifying product management by merging separate product listings into a single listing with native variants. Merges AI is designed to improve internal organization and efficiency for merchants struggling with managing numerous similar products. It uses AI to streamline the merging process, ensuring data integrity and preserving SEO value. EasyFlow prioritizes the customer-facing experience and the ability to create highly customized products. While both apps deal with product variants, EasyFlow focuses on *creating* options *within* a single product listing, whereas Merges AI concentrates on *combining* existing, separate product listings *into* a single, unified product with variants.
At a Glance
EasyFlow Product Options
313 reviews
Merges AI ‑ Merge Products
20 reviews
Detailed Overview
EasyFlow Product Options
Create unlimited product options, product variants, and variant options with easy product customizer
Key Features
- Unlimited number of variants options, product options & product personalizer
- Text input, Image swatches, Dropdown, Checkboxes, File Upload & more options
- Conditional logic: Show/hide options by selection. Works with Shopify Variants.
- Smart price addons with multi-currency to upsell and increase order value
- Bulk edit/apply: Copy & add existing options to customize products & save time
Merges AI ‑ Merge Products
Merge separate products into one standard product with native variants – powered by AI.
Key Features
- Up to 2 048 variants per product (native).
- AI builds the right options and unifies descriptions in seconds.
- Preserve SEO – old product links lead to the new page.
- Keep collections, tags, SKUs, stock and custom data intact.
- No theme changes – works with all features, themes and apps.
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating EasyFlow Product Options5/5 Merges AI ‑ Merge Products5/5 | ||
| Reviews | 313 | 20 |
Reviews EasyFlow Product Options313 Merges AI ‑ Merge Products20 | ||
| Primary Function | Customizable product options on product pages | Merging separate products into a single listing with variants |
Primary Function EasyFlow Product OptionsCustomizable product options on product pages Merges AI ‑ Merge ProductsMerging separate products into a single listing with variants | ||
| Key Technology | Extensive option types, conditional logic, and bulk editing | AI-powered variant building and SEO preservation |
Key Technology EasyFlow Product OptionsExtensive option types, conditional logic, and bulk editing Merges AI ‑ Merge ProductsAI-powered variant building and SEO preservation | ||
| Target Merchant | Merchants offering personalized products and require detailed customization options. | Merchants struggling with managing numerous similar products and seeking to consolidate listings. |
Target Merchant EasyFlow Product OptionsMerchants offering personalized products and require detailed customization options. Merges AI ‑ Merge ProductsMerchants struggling with managing numerous similar products and seeking to consolidate listings. | ||
| Focus | Customer-facing product personalization. | Backend product management efficiency. |
Focus EasyFlow Product OptionsCustomer-facing product personalization. Merges AI ‑ Merge ProductsBackend product management efficiency. | ||
| Variant Limit | Unlimited | Up to 2,048 |
Variant Limit EasyFlow Product OptionsUnlimited Merges AI ‑ Merge ProductsUp to 2,048 | ||
| Customization Type | Real-time product page customization by the customer | AI-assisted consolidation of existing products into variants |
Customization Type EasyFlow Product OptionsReal-time product page customization by the customer Merges AI ‑ Merge ProductsAI-assisted consolidation of existing products into variants | ||
Our Verdict
If your primary goal is to provide customers with a highly customizable product experience on your store's product pages – allowing them to personalize items with text, images, and various option types – EasyFlow Product Options is the clear choice. Its features are specifically designed for this purpose. However, if you're struggling with managing numerous similar product listings and want a tool to consolidate them into a single, well-organized product with variants, Merges AI ‑ Merge Products is the better option. Its AI-powered merging capabilities streamline the backend, improving efficiency and organization.
Consider EasyFlow if you need front-end product customization; consider Merges AI if you need back-end product consolidation. The 'native variant' integration with Merges AI can be important if you're migrating from a less-standard product variant system, but this will depend on your store's historical product setup.
Common Questions
Which app is better for boosting order value through upsells?
EasyFlow Product Options directly supports upsells through smart price addons with multi-currency support. Merges AI focuses on product consolidation and doesn't explicitly mention upsell features.
Which app is easier to set up and use for someone new to product variants?
Merges AI may be slightly easier to set up initially, as its AI assists in building variant options. However, EasyFlow's bulk edit/apply features aim to simplify the process of applying existing options to new products, making it potentially easier for managing multiple customizable items in the long run. Both apps seem to prioritize ease of use.
Which app is better for maintaining SEO when consolidating products?
Merges AI explicitly states that it preserves SEO by redirecting old product links to the new, merged product page. EasyFlow does not address SEO implications in its description.
Which app is better for offering file upload options for product customization?
EasyFlow Product Options specifically mentions file upload as a supported option type for product customization. Merges AI does not offer this functionality, as it focuses on merging existing product data.
If I need more than 2,048 variants, which app should I use?
EasyFlow Product Options claims to support an unlimited number of variants options, while Merges AI is limited to 2,048 variants per product. Therefore, EasyFlow is the only viable option if you require more than 2,048 variants.
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