EasyFlow Product Options vs Rubik Variant Images & Swatchfor Shopify (2026)
EasyFlow Product Options and Rubik Variant Images & Swatch both aim to enhance the product variant experience on Shopify, but they target different aspects of it. EasyFlow focuses on providing a comprehensive product customizer with unlimited options, including text input, image swatches, dropdowns, and more. Its strength lies in its flexibility and the ability to create highly customizable products, making it ideal for merchants selling personalized or configurable items. Rubik Variant Images & Swatch, on the other hand, concentrates on visual presentation, enabling merchants to display multiple images per variant and show only relevant images based on the selected options. It’s designed to improve the visual shopping experience and reduce returns by providing clearer product representation. The primary difference lies in their core functionality. EasyFlow is a full-fledged product customizer that handles a wide array of input types and conditional logic, while Rubik focuses specifically on variant image management and display. EasyFlow offers dynamic pricing and upsell features, which are absent in Rubik. Conversely, Rubik boasts AI-powered auto-assignment of variant images, a feature not mentioned in EasyFlow. Consequently, the choice between the two depends heavily on the merchant's specific needs – customization versus visual clarity.
At a Glance
EasyFlow Product Options
313 reviews
Rubik Variant Images & Swatch
163 reviews
Detailed Overview
EasyFlow Product Options
Create unlimited product options, product variants, and variant options with easy product customizer
Key Features
- Unlimited number of variants options, product options & product personalizer
- Text input, Image swatches, Dropdown, Checkboxes, File Upload & more options
- Conditional logic: Show/hide options by selection. Works with Shopify Variants.
- Smart price addons with multi-currency to upsell and increase order value
- Bulk edit/apply: Copy & add existing options to customize products & save time
Rubik Variant Images & Swatch
Set multiple variant images, display only correct images. Show color swatches with image variants
Key Features
- Assign multiple photos per variant. Auto assign variant images easily with AI
- Show multiple varient images for clean variant image gallery & color swatches
- Show variant picker with variant image swatches, color swatches, image variants
- Works seamless with all themes & page builder apps with no impact on page speed
- Clear product image swatch, variant photos help reduce return rates effectively.
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating EasyFlow Product Options5/5 Rubik Variant Images & Swatch5/5 | ||
| Reviews | 313 | 163 |
Reviews EasyFlow Product Options313 Rubik Variant Images & Swatch163 | ||
| Core Functionality | Unlimited product options & customizer | Variant image management & display |
Core Functionality EasyFlow Product OptionsUnlimited product options & customizer Rubik Variant Images & SwatchVariant image management & display | ||
| Input Types | Text, Image Swatches, Dropdowns, Checkboxes, File Upload, etc. | Focus on image swatches & color swatches |
Input Types EasyFlow Product OptionsText, Image Swatches, Dropdowns, Checkboxes, File Upload, etc. Rubik Variant Images & SwatchFocus on image swatches & color swatches | ||
| Advanced Features | Conditional logic, dynamic pricing, bulk edit | AI-powered image auto-assignment |
Advanced Features EasyFlow Product OptionsConditional logic, dynamic pricing, bulk edit Rubik Variant Images & SwatchAI-powered image auto-assignment | ||
| Target Merchant | Merchants selling customizable products | Merchants with multiple variant images, e.g., apparel |
Target Merchant EasyFlow Product OptionsMerchants selling customizable products Rubik Variant Images & SwatchMerchants with multiple variant images, e.g., apparel | ||
| Upselling | Smart price addons | Not mentioned |
Upselling EasyFlow Product OptionsSmart price addons Rubik Variant Images & SwatchNot mentioned | ||
| Primary Benefit | High product personalization & customization capabilities | Improved visual product representation & reduced returns |
Primary Benefit EasyFlow Product OptionsHigh product personalization & customization capabilities Rubik Variant Images & SwatchImproved visual product representation & reduced returns | ||
Our Verdict
For merchants prioritizing extensive product customization with various input options, conditional logic, and dynamic pricing, EasyFlow Product Options is the clear choice. This app allows for complex product configurations and caters to businesses offering personalized goods. However, if the primary goal is to enhance the visual presentation of variants and reduce returns by providing clear and accurate image representation, especially for products with multiple color or style variations, then Rubik Variant Images & Swatch is the more suitable option. Its AI-powered auto-assignment feature also simplifies the image management process, which can be a significant time-saver for merchants with large product catalogs.
Ultimately, the decision hinges on the specific needs of the business. If customization is key, go with EasyFlow. If visual clarity and reduced returns are the priorities, Rubik is the better pick.
Common Questions
Which app is easier to set up for a beginner?
Rubik Variant Images & Swatch, with its focus on image management and AI-powered auto-assignment, likely has a simpler initial setup compared to EasyFlow Product Options, which requires configuring multiple option types and conditional logic.
Can both apps be used simultaneously?
While technically possible, using both simultaneously may create redundancy and potential conflicts. It's generally recommended to choose the app that best addresses the primary needs of the business related to product variants.
Which app is better for products with many color variations?
Rubik Variant Images & Swatch is the better choice for products with numerous color variations, as its core functionality is centered around displaying multiple images per variant and providing color swatches for easy selection.
Does EasyFlow slow down the store's loading speed?
EasyFlow's description claims that it loads fast on the storefront. However, extensive customization options might potentially impact performance depending on the complexity and implementation.
Which app better supports international customers?
EasyFlow Product Options offers multi-currency pricing addons, making it a better choice for stores targeting international customers. Rubik Variant Images & Swatch does not explicitly mention multi-currency support.
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