EasyFlow Product Options vs VQB: AI Product Quiz Builderfor Shopify (2026)

EasyFlow Product Options and VQB: AI Product Quiz Builder both aim to enhance the customer experience on Shopify stores within the 'Custom products' category, but they address fundamentally different needs. EasyFlow focuses on enabling extensive product customization directly on the product page, allowing merchants to offer personalized options via text inputs, image swatches, and other methods. VQB, on the other hand, centers around guiding customers to the right products through interactive quizzes, capturing zero-party data and offering personalized recommendations. EasyFlow is geared towards merchants selling customizable products that require a wide array of options and configurations, such as personalized apparel, bespoke furniture, or products with numerous variations. Its strength lies in its robust variant management and the ability to create complex pricing addons and conditional logic. VQB, conversely, is designed for merchants looking to improve product discovery, increase conversions by offering personalized product recommendations, and gather valuable customer data for targeted marketing. VQB integrates AI to help users build the quizzes, targeting stores selling products where personalized recommendations are helpful or where returns are a concern.

EasyFlow Product Options and VQB: AI Product Quiz Builder both aim to enhance the customer experience on Shopify stores within the 'Custom products' category, but they address fundamentally different needs. EasyFlow focuses on enabling extensive product customization directly on the product page, allowing merchants to offer personalized options via text inputs, image swatches, and other methods. VQB, on the other hand, centers around guiding customers to the right products through interactive quizzes, capturing zero-party data and offering personalized recommendations. EasyFlow is geared towards merchants selling customizable products that require a wide array of options and configurations, such as personalized apparel, bespoke furniture, or products with numerous variations. Its strength lies in its robust variant management and the ability to create complex pricing addons and conditional logic. VQB, conversely, is designed for merchants looking to improve product discovery, increase conversions by offering personalized product recommendations, and gather valuable customer data for targeted marketing. VQB integrates AI to help users build the quizzes, targeting stores selling products where personalized recommendations are helpful or where returns are a concern.