Easy:Import ‑ Etsy Import vs Selling Pointfor Shopify (2026)
Easy:Import ‑ Etsy Import and Selling Point are both Shopify apps within the 'Selling online' and 'Store data importer' categories, but they serve distinct purposes and target different merchant needs. Easy:Import ‑ Etsy Import focuses on importing product data specifically from Etsy to a Shopify store. Selling Point, on the other hand, is designed for merchants who need to migrate existing gift card and store credit data from various platforms, including POS systems and other websites, to their Shopify store, or convert physical gift cards to digital ones. While both involve data import, their scope and application are significantly different. Selling Point stands out with a perfect 5/5 rating based on 45 reviews, suggesting high user satisfaction with its gift card and store credit migration capabilities. Easy:Import ‑ Etsy Import has a lower rating of 3.9/5 with 25 reviews. The features of Selling Point, particularly its ability to handle gift card migration from multiple sources and convert physical gift cards to virtual ones, make it an attractive option for merchants transitioning from other platforms or integrating offline gift card programs into their Shopify store. Easy:Import ‑ Etsy Import caters specifically to Etsy sellers looking to expand to Shopify or consolidate their selling platforms.
At a Glance
Easy:Import ‑ Etsy Import
25 reviews
Selling Point
45 reviews
Detailed Overview
Selling Point
Easily migrate or import Gift Cards or Store Credits from any POS system or website into your store
Key Features
- Migrate your existing Gift Cards from any platform into Shopify Gift Cards.
- Import store credit from another system into a native Store Credit in bulk.
- Ability to import physical gift cards as virtual gift cards in bulk.
- Transform offline Gift Cards into virtual native Gift Cards/Store Credits.
- Bulk generate & auto send out Gift Cards for your marketing promotions.
Feature Comparison
| Rating | 3.9/5 | 5/5 |
Rating Easy:Import ‑ Etsy Import3.9/5 Selling Point5/5 | ||
| Reviews | 25 | 45 |
Reviews Easy:Import ‑ Etsy Import25 Selling Point45 | ||
| Primary Function | Import products from Etsy to Shopify | Migrate Gift Cards & Store Credits to Shopify |
Primary Function Easy:Import ‑ Etsy ImportImport products from Etsy to Shopify Selling PointMigrate Gift Cards & Store Credits to Shopify | ||
| Target Merchant | Etsy sellers migrating to Shopify | Merchants migrating gift cards/store credit from other platforms |
Target Merchant Easy:Import ‑ Etsy ImportEtsy sellers migrating to Shopify Selling PointMerchants migrating gift cards/store credit from other platforms | ||
| Data Type Imported | Product Data | Gift Card & Store Credit Data |
Data Type Imported Easy:Import ‑ Etsy ImportProduct Data Selling PointGift Card & Store Credit Data | ||
| Platform Compatibility | Etsy | Any POS System or Website |
Platform Compatibility Easy:Import ‑ Etsy ImportEtsy Selling PointAny POS System or Website | ||
| Ease of Use (Implied) | Likely focuses on simple product imports | Claims to migrate in minutes, not days |
Ease of Use (Implied) Easy:Import ‑ Etsy ImportLikely focuses on simple product imports Selling PointClaims to migrate in minutes, not days | ||
| Value Proposition | Streamline Etsy to Shopify migration | Simplify gift card migration and prevent data loss during platform changes |
Value Proposition Easy:Import ‑ Etsy ImportStreamline Etsy to Shopify migration Selling PointSimplify gift card migration and prevent data loss during platform changes | ||
Our Verdict
If a merchant is looking to move their product listings from Etsy to Shopify, Easy:Import ‑ Etsy Import is the more appropriate choice. Its specialization in Etsy data makes it well-suited for that specific migration task. The lower rating compared to Selling Point should be taken into consideration when making a decision. However, if the merchant's main concern is migrating or converting gift cards and store credits from a variety of platforms, Selling Point is the clear winner, boasting a perfect rating and features tailored to handle gift card data from various sources. Selling Point's focus on gift card and store credit migration fills a gap that Easy:Import ‑ Etsy Import doesn't address, making it essential for merchants prioritizing this type of data transfer.
Common Questions
Which app is better for migrating products from Etsy to Shopify?
Easy:Import ‑ Etsy Import is designed specifically for this purpose, making it the better choice for migrating product data from Etsy to Shopify.
Which app is better for migrating gift cards from a legacy POS system?
Selling Point is the better choice, as it is specifically designed to migrate gift card and store credit data from various POS systems and websites.
How do the ratings of the two apps compare?
Selling Point has a higher rating of 5/5 based on 45 reviews, while Easy:Import ‑ Etsy Import has a rating of 3.9/5 based on 25 reviews.
Can Easy:Import ‑ Etsy Import migrate gift card balances?
Based on the provided information, Easy:Import ‑ Etsy Import primarily focuses on importing product data from Etsy and does not appear to have gift card migration capabilities. Selling Point is the app for gift card migration.
Is Selling Point difficult to use or does it require coding?
The description of Selling Point explicitly states its aim to empower merchants to migrate gift cards/store credits in minutes, not days, implying ease of use and eliminating the need for a developer or manual coding.
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