EAZE WhatsApp Button vs WAX: marketing on WhatsAppfor Shopify (2026)
EAZE WhatsApp Button and WAX: marketing on WhatsApp both aim to integrate WhatsApp functionality into Shopify stores, but they cater to different needs and levels of sophistication. EAZE WhatsApp Button appears to focus on providing a simple way for customers to initiate WhatsApp conversations directly from the storefront, likely offering a quick and easy setup. In contrast, WAX positions itself as a comprehensive WhatsApp marketing platform, targeting merchants seeking to leverage WhatsApp for advanced marketing campaigns, automated flows, and enhanced customer engagement beyond basic support inquiries. WAX's feature set, including campaign builders and automated flows, suggests a steeper learning curve but potentially greater ROI for merchants willing to invest the time and resources. WAX also specifically highlights GDPR compliance, appealing to merchants concerned about data privacy regulations.
At a Glance
EAZE WhatsApp Button
146 reviews
WAX: marketing on WhatsApp
41 reviews
Detailed Overview
WAX: marketing on WhatsApp
Improve sales and customer experience on WhatsApp with marketing campaigns and automated flows.
Key Features
- Create engaging marketing campaigns easily and send them at the right time
- Build automated customer journeys thanks to our conversational flow builder
- Chat seamlessly with customers and link your inbox to support tools
- Track performance and optimize the results of your campaigns and automations
Feature Comparison
| Rating | 4.6/5 | 5/5 |
Rating EAZE WhatsApp Button4.6/5 WAX: marketing on WhatsApp5/5 | ||
| Reviews | 146 | 41 |
Reviews EAZE WhatsApp Button146 WAX: marketing on WhatsApp41 | ||
| Focus | Basic WhatsApp Chat Button | Comprehensive WhatsApp Marketing Platform |
Focus EAZE WhatsApp ButtonBasic WhatsApp Chat Button WAX: marketing on WhatsAppComprehensive WhatsApp Marketing Platform | ||
| Target Merchant | Merchants needing a simple WhatsApp integration for customer support | Merchants focused on advanced WhatsApp marketing, abandoned cart recovery, and post-purchase automation |
Target Merchant EAZE WhatsApp ButtonMerchants needing a simple WhatsApp integration for customer support WAX: marketing on WhatsAppMerchants focused on advanced WhatsApp marketing, abandoned cart recovery, and post-purchase automation | ||
| Key Features | Likely a single WhatsApp button | Marketing Campaigns, Automated Flows, Performance Tracking, GDPR Compliance |
Key Features EAZE WhatsApp ButtonLikely a single WhatsApp button WAX: marketing on WhatsAppMarketing Campaigns, Automated Flows, Performance Tracking, GDPR Compliance | ||
| Ease of Use | Likely very easy and quick to set up | Potentially steeper learning curve due to advanced features |
Ease of Use EAZE WhatsApp ButtonLikely very easy and quick to set up WAX: marketing on WhatsAppPotentially steeper learning curve due to advanced features | ||
| Value Proposition | Provide easy access for customer support via WhatsApp | Drive sales, increase retention, and improve customer experience through targeted WhatsApp marketing |
Value Proposition EAZE WhatsApp ButtonProvide easy access for customer support via WhatsApp WAX: marketing on WhatsAppDrive sales, increase retention, and improve customer experience through targeted WhatsApp marketing | ||
Our Verdict
For Shopify merchants seeking a straightforward and easy-to-implement WhatsApp chat button for basic customer support, EAZE WhatsApp Button is likely the better option. Its higher number of reviews suggests a more established user base and potentially wider appeal. However, for merchants prioritizing advanced WhatsApp marketing capabilities such as automated campaigns, abandoned cart recovery, and in-depth performance tracking, WAX: marketing on WhatsApp is the superior choice. While its review count is lower, the 5-star rating suggests high user satisfaction among those who have adopted its platform. WAX is best suited for businesses willing to invest in learning and leveraging its more complex feature set.
Common Questions
What are the key differences between a WhatsApp Button and a full WhatsApp marketing platform?
A WhatsApp Button typically provides a direct link for customers to initiate a WhatsApp chat with the business. A marketing platform offers features like automated campaigns, personalized messages, and performance tracking to drive sales and engagement.
Which app is easier to set up and use?
EAZE WhatsApp Button is likely easier to set up, being a simpler tool with fewer features. WAX, with its campaign builder and automated flows, will likely require more time and effort to configure.
Which app is better for abandoned cart recovery?
WAX is specifically designed for abandoned cart recovery with its automated flows and marketing campaign capabilities. EAZE, being a simple button, likely lacks this functionality.
Which app is better for GDPR compliance?
WAX explicitly mentions GDPR compliance, suggesting that it has features and processes in place to help merchants adhere to data privacy regulations. EAZE does not mention GDPR compliance.
Is the higher rating of WAX more significant than the higher number of reviews of EAZE?
Both metrics are important. The higher rating of WAX suggests strong satisfaction among its users, while the higher number of reviews for EAZE indicates a larger user base. The significance of each metric depends on the merchant's priorities. Are they seeking a proven, widely used solution (EAZE) or a highly rated, specialized platform (WAX)?
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