ECF: Contact Form Builder vs Primy ‑ AI Custom Form Builderfor Shopify (2026)
In 2026, both ECF: Contact Form Builder and Primy ‑ AI Custom Form Builder are compelling options for Shopify merchants needing custom forms, falling within the Forms and Surveys app categories. ECF focuses on ease of use and established functionality with a drag-and-drop interface, offering core features like conditional logic and auto-responders. It appears to target merchants who want a straightforward, readily customizable form builder with integrations for popular marketing platforms like Mailchimp and Klaviyo. The higher number of reviews suggests it has a larger user base and potentially a longer track record.
At a Glance
ECF: Contact Form Builder
45 reviews
Primy ‑ AI Custom Form Builder
6 reviews
Detailed Overview
ECF: Contact Form Builder
Create attractive form using form builder with conditional based form, Customer based form, etc...
Key Features
- Short Code/Plain HTML based custom forms like Contact, Testimonial, Conditional.
- Drag & Drop Fields, File Upload, Conditional Fields & Emails. Auto Response
- Google reCAPTCHA Mailchimp, Klaviyo form integration with form.
Primy ‑ AI Custom Form Builder
AI-powered form builder with file upload for contact form, order forms, survey forms, inquiry forms
Key Features
- Create multistep contact form, registration form, lead form, or custom form fast
- Build conditional forms with file upload, image upload, and checkbox forms
- Send form autoresponder emails and sync forms with Google Sheets or Mailchimp
- Embed forms on product pages, cart pages, home pages, or popup form blocks
- Create feedback forms, quote forms, support forms, wholesale forms, survey forms
Feature Comparison
| Rating | 4.9/5 | 5/5 |
Rating ECF: Contact Form Builder4.9/5 Primy ‑ AI Custom Form Builder5/5 | ||
| Reviews | 45 | 6 |
Reviews ECF: Contact Form Builder45 Primy ‑ AI Custom Form Builder6 | ||
| AI-Powered Features | No | Yes |
AI-Powered Features ECF: Contact Form BuilderNo Primy ‑ AI Custom Form BuilderYes | ||
| File Upload Support | Yes | Yes |
File Upload Support ECF: Contact Form BuilderYes Primy ‑ AI Custom Form BuilderYes | ||
| Multi-Step Forms | No | Yes |
Multi-Step Forms ECF: Contact Form BuilderNo Primy ‑ AI Custom Form BuilderYes | ||
| Multi-Language Support | No | Yes |
Multi-Language Support ECF: Contact Form BuilderNo Primy ‑ AI Custom Form BuilderYes | ||
| Form Embedding Locations | Not Specified (Implied) | Product pages, cart pages, home pages, popup form blocks |
Form Embedding Locations ECF: Contact Form BuilderNot Specified (Implied) Primy ‑ AI Custom Form BuilderProduct pages, cart pages, home pages, popup form blocks | ||
| Target Merchant Type | Merchants needing basic contact and testimonial forms | Merchants needing complex, multi-step forms, including order, survey, and inquiry forms |
Target Merchant Type ECF: Contact Form BuilderMerchants needing basic contact and testimonial forms Primy ‑ AI Custom Form BuilderMerchants needing complex, multi-step forms, including order, survey, and inquiry forms | ||
| Value Proposition | Easy-to-use, feature-rich form builder with conditional logic | AI-powered form builder for creating sophisticated forms with advanced features |
Value Proposition ECF: Contact Form BuilderEasy-to-use, feature-rich form builder with conditional logic Primy ‑ AI Custom Form BuilderAI-powered form builder for creating sophisticated forms with advanced features | ||
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Our Verdict
ECF: Contact Form Builder is a solid choice for merchants who need a reliable and easy-to-use form builder with core functionality like drag-and-drop, conditional logic, and email integrations. Its larger number of reviews provides more social proof. However, Primy ‑ AI Custom Form Builder is better suited for merchants who need more advanced features, such as multi-step forms, multi-language support, and the assistance of AI to streamline the form creation process. The ability to embed forms in more diverse locations across the Shopify store also makes it a powerful tool for lead generation and customer engagement.
Common Questions
Which app is easier to use for a beginner?
ECF: Contact Form Builder likely offers a simpler user experience due to its drag-and-drop interface and focus on essential features. Primy's AI features may simplify some aspects but the broader feature set could be overwhelming for a beginner.
Which app is better for creating complex order forms?
Primy ‑ AI Custom Form Builder is better suited for complex order forms due to its multi-step form support, file upload capabilities, and AI-powered features that can streamline the form creation process.
Does either app offer direct integration with Shopify Customer accounts?
Both apps indicate a potential connection via sync with Shopify Customers, although Primy explicitly states it.
Which app provides more advanced customization options?
Primy ‑ AI Custom Form Builder appears to offer more advanced customization options with its AI features and multi-step form capabilities. ECF's 'conditional based form' also provides customization.
Is one app more reliable than the other?
With 45 reviews, ECF: Contact Form Builder has more social proof suggesting reliability; however, Primy ‑ AI Custom Form Builder's 5-star rating, while based on fewer reviews, indicates high satisfaction among its users. User reviews and trial periods are essential for evaluating reliability.
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