EG Auto Add to Cart Free Gift vs Essential Upsell & Cross Sellfor Shopify (2026)
EG Auto Add to Cart Free Gift and Essential Upsell & Cross Sell both aim to increase Average Order Value (AOV) for Shopify merchants, but they approach it with different strategies. EG Auto Add to Cart Free Gift focuses primarily on automatically adding free gifts or add-on products to the cart based on predefined rules like cart value or specific products purchased. It emphasizes simplicity and ease of use in setting up these rules. Essential Upsell & Cross Sell, on the other hand, offers a broader suite of upsell and cross-sell techniques, including frequently bought together product recommendations, related products, and post-purchase upsells. It caters to merchants looking for a more comprehensive upsell solution beyond just free gifts.
At a Glance
EG Auto Add to Cart Free Gift
762 reviews
Essential Upsell & Cross Sell
1,004 reviews
Detailed Overview
EG Auto Add to Cart Free Gift
EasyGift: Free gift with purchase app for auto add to cart automatic gift, BOGO & Buy X Get Y offer
Key Features
- Auto add to cart products when cart has certain products or is over a cart total
- Schedule rules for BOGO, Buy X Get Y offers to run them over a certain period
- Run targeted rules to give free gifts add on or free products to customers
- Add free gift with purchase trigged based on specific products or collections
- Add to cart upsells for easy gift
Essential Upsell & Cross Sell
One click upsell and cross sell. Show frequently bought together product upsell & related products.
Key Features
- Show frequently bought products (FBT), related products, product recommendations
- Post purchase upsell & cross sell: Product addons, bought together bundles
- Automatic discount promotions: Add discounts to upsell & "also bought" products
- Product page upsell: Add one click upsell & cross-sell products & BOGO bundles
- Cart upsell: Add upsell cart app, cross-sell & product add-ons to cart drawer
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating EG Auto Add to Cart Free Gift5/5 Essential Upsell & Cross Sell5/5 | ||
| Reviews | 762 | 1004 |
Reviews EG Auto Add to Cart Free Gift762 Essential Upsell & Cross Sell1004 | ||
| Primary Upsell Strategy | Automatic Free Gift Additions | FBT, Related Products, Bundles, Post-Purchase Upsells |
Primary Upsell Strategy EG Auto Add to Cart Free GiftAutomatic Free Gift Additions Essential Upsell & Cross SellFBT, Related Products, Bundles, Post-Purchase Upsells | ||
| Ease of Use | Emphasized as "super simple UI" | Not explicitly mentioned, implied by "one-click upsell" |
Ease of Use EG Auto Add to Cart Free GiftEmphasized as "super simple UI" Essential Upsell & Cross SellNot explicitly mentioned, implied by "one-click upsell" | ||
| Target Merchant | Merchants seeking simple, automated free gift promotions | Merchants needing a diverse range of upsell and cross-sell tactics |
Target Merchant EG Auto Add to Cart Free GiftMerchants seeking simple, automated free gift promotions Essential Upsell & Cross SellMerchants needing a diverse range of upsell and cross-sell tactics | ||
| Key Feature - Automation | Automated Free Gift Addition & Scheduling | Automatic Discount Promotions on Upsells |
Key Feature - Automation EG Auto Add to Cart Free GiftAutomated Free Gift Addition & Scheduling Essential Upsell & Cross SellAutomatic Discount Promotions on Upsells | ||
| Upsell Location | Cart-focused | Product page & Cart Drawer |
Upsell Location EG Auto Add to Cart Free GiftCart-focused Essential Upsell & Cross SellProduct page & Cart Drawer | ||
| BOGO/Buy X Get Y | Yes, Scheduled Rules | Yes, as Part of Bundles |
BOGO/Buy X Get Y EG Auto Add to Cart Free GiftYes, Scheduled Rules Essential Upsell & Cross SellYes, as Part of Bundles | ||
Our Verdict
For merchants who want a simple, hands-off approach to incentivizing purchases with free gifts based on cart rules, EG Auto Add to Cart Free Gift is the better choice. Its emphasis on ease of use and automated gift addition makes it ideal for stores looking for a quick win. However, if a store needs a comprehensive upsell and cross-sell strategy involving related products, bundles, and post-purchase offers, Essential Upsell & Cross Sell offers more features and flexibility, even though it may require more setup and management. The higher number of reviews for Essential Upsell & Cross Sell may suggest wider adoption and potential community support.
Common Questions
Which app is easier to set up?
EG Auto Add to Cart Free Gift explicitly advertises a "super simple UI," suggesting it's easier to set up for basic free gift promotions. While Essential Upsell & Cross Sell aims for 'one-click' upsells, the variety of features suggests a potentially more complex setup process for advanced strategies.
Can both apps offer Buy One Get One (BOGO) deals?
Yes, both apps support BOGO or Buy X Get Y offers. EG Auto Add to Cart Free Gift allows you to schedule these deals, while Essential Upsell & Cross Sell supports them as part of product bundles and potentially as part of its 'automatic discount promotions'.
Which app is better for post-purchase upsells?
Essential Upsell & Cross Sell explicitly mentions post-purchase upsells and cross-sells as a key feature, while EG Auto Add to Cart Free Gift does not. Therefore, Essential Upsell & Cross Sell is better suited for post-purchase upsell strategies.
Do both apps offer product recommendations?
EG Auto Add to Cart Free Gift focuses on free gift or add-on additions, not explicit product recommendations. Essential Upsell & Cross Sell does feature product recommendations with its 'frequently bought together' feature as well as showing related products to offer relevant products to the customer.
Which app is more cost-effective?
The provided data doesn't contain pricing information. A comparison of pricing plans for both apps on the Shopify App Store is needed to determine which is more cost-effective for a specific merchant's needs. Factors such as the number of products, order volume, and feature requirements will influence this decision.
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