EG Auto Add to Cart Free Gift vs Moon Bundle & Upsellfor Shopify (2026)
EG Auto Add to Cart Free Gift and Moon Bundle & Upsell both aim to increase Average Order Value (AOV) for Shopify merchants, but they approach this goal with distinct strategies. EG Auto Add to Cart Free Gift focuses primarily on automatically adding free gifts or specific products to the cart based on predefined rules, making it ideal for merchants who want to easily incentivize purchases with simple, rule-based offers like BOGO or cart value-based gifts. Its simple UI and focus on automation are key selling points. Moon Bundle & Upsell, on the other hand, offers a broader suite of tools for creating more complex and varied bundle types, alongside conversion-optimized cart drawers and post-purchase upsells, providing a more comprehensive funnel optimization approach. The core difference lies in the complexity and scope. EG Auto Add to Cart Free Gift excels at straightforward 'if-this-then-that' scenarios for free gifts and automated product additions. Moon Bundle & Upsell provides a more robust platform for creating diverse bundle strategies, improving the cart experience, and recapturing customer attention post-purchase. While both have perfect ratings, EG Auto Add to Cart Free Gift boasts significantly more reviews, suggesting a larger user base and potentially greater familiarity among Shopify merchants.
At a Glance
EG Auto Add to Cart Free Gift
762 reviews
Moon Bundle & Upsell
129 reviews
Detailed Overview
EG Auto Add to Cart Free Gift
EasyGift: Free gift with purchase app for auto add to cart automatic gift, BOGO & Buy X Get Y offer
Key Features
- Auto add to cart products when cart has certain products or is over a cart total
- Schedule rules for BOGO, Buy X Get Y offers to run them over a certain period
- Run targeted rules to give free gifts add on or free products to customers
- Add free gift with purchase trigged based on specific products or collections
- Add to cart upsells for easy gift
Moon Bundle & Upsell
Boost your AOV with a complete conversion funnel: Bundles, Cart Drawer, and Post-Purchase Upsells.
Key Features
- Add bundles, quantity breaks, progressive gifts, subscriptions, upsells, add ons
- Add an optimized cart drawer to increase your AOV and conversions
- Add post-purchase upsells and increase your AOV even further
- Add upsells and trust elements on the Thank You page
- Advanced: multilingual, gifts, variants, out of stock, discount combinations.
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating EG Auto Add to Cart Free Gift5/5 Moon Bundle & Upsell5/5 | ||
| Reviews | 762 | 129 |
Reviews EG Auto Add to Cart Free Gift762 Moon Bundle & Upsell129 | ||
| Primary Focus | Automatic Free Gifts & Product Additions | Bundles, Upsells, & Funnel Optimization |
Primary Focus EG Auto Add to Cart Free GiftAutomatic Free Gifts & Product Additions Moon Bundle & UpsellBundles, Upsells, & Funnel Optimization | ||
| Offer Complexity | Simple, Rule-Based Offers (BOGO, Cart Value) | Complex Bundle Types (Mix-and-Match, Volume Discounts, Progressive Gifts) |
Offer Complexity EG Auto Add to Cart Free GiftSimple, Rule-Based Offers (BOGO, Cart Value) Moon Bundle & UpsellComplex Bundle Types (Mix-and-Match, Volume Discounts, Progressive Gifts) | ||
| Cart Optimization | Limited (Focus on auto-add) | Optimized Cart Drawer for Increased AOV |
Cart Optimization EG Auto Add to Cart Free GiftLimited (Focus on auto-add) Moon Bundle & UpsellOptimized Cart Drawer for Increased AOV | ||
| Post-Purchase Upsells | No | Yes, including Thank You page upsells |
Post-Purchase Upsells EG Auto Add to Cart Free GiftNo Moon Bundle & UpsellYes, including Thank You page upsells | ||
| Ease of Use | High (Simple UI) | Potentially Lower (More Features & Complexity) |
Ease of Use EG Auto Add to Cart Free GiftHigh (Simple UI) Moon Bundle & UpsellPotentially Lower (More Features & Complexity) | ||
| Target Merchant | Merchants seeking simple free gift promotions | Merchants seeking comprehensive AOV boosting strategies |
Target Merchant EG Auto Add to Cart Free GiftMerchants seeking simple free gift promotions Moon Bundle & UpsellMerchants seeking comprehensive AOV boosting strategies | ||
Our Verdict
For merchants looking for a quick and easy way to implement free gift promotions based on simple rules, EG Auto Add to Cart Free Gift is the clear choice. Its user-friendly interface and focus on automation make it ideal for those who want to set up a few basic offers without getting bogged down in complex configurations. The higher number of reviews also suggests it's a well-established and trusted solution for this specific purpose.
However, if a merchant is seeking a more comprehensive solution for increasing AOV through varied bundle types, cart optimization, and post-purchase upsells, Moon Bundle & Upsell is the better option. While it might require more initial setup and configuration, its broader range of features and focus on funnel optimization can deliver more significant long-term results. It particularly benefits merchants willing to invest in optimizing the entire customer journey beyond just free gifts.
Common Questions
Which app is easier to set up and use?
EG Auto Add to Cart Free Gift is likely easier to set up due to its focus on a single function and a self-proclaimed 'super simple UI.' Moon Bundle & Upsell, with its broader range of features, might require more initial configuration and learning.
Which app is better for BOGO offers?
Both apps support BOGO (Buy One Get One) offers. EG Auto Add to Cart Free Gift explicitly mentions BOGO in its headline and description, suggesting it may be slightly more streamlined for this particular promotion. However, Moon Bundle & Upsell likely provides more flexibility in how BOGO offers are structured and integrated into broader bundle strategies.
Does either app support volume discounts?
Moon Bundle & Upsell explicitly supports volume discount bundles, whereas EG Auto Add to Cart Free Gift does not explicitly mention this functionality.
Which app offers more advanced features?
Moon Bundle & Upsell provides more advanced features, including cart drawer optimization, post-purchase upsells, and a wider array of bundle types (mix-and-match, progressive gifts). It also mentions advanced features like multilingual support and variant handling.
Which app is better for a store with a small product catalog?
EG Auto Add to Cart Free Gift might be sufficient for a store with a small product catalog seeking simple free gift or product add-on promotions. Moon Bundle & Upsell might be overkill unless the merchant plans to expand their product catalog or implement more complex bundle strategies in the future.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store