EG Auto Add to Cart Free Gift vs Post Purchase Upsell—ReSellfor Shopify (2026)

EG Auto Add to Cart Free Gift and Post Purchase Upsell—ReSell both aim to increase sales for Shopify merchants, but they tackle the problem from different angles. EG Auto Add to Cart Free Gift focuses on pre-purchase upsells and promotions by automatically adding free gifts or products to the cart based on rules. It is geared toward offering BOGO deals, free gifts with purchase, and cart-based upsells. Post Purchase Upsell—ReSell, conversely, concentrates on post-purchase opportunities. It facilitates one-click upsells and cross-sells after the customer has already committed to a purchase, including thank you page promotions and product recommendations. The primary difference lies in the timing of the upsell or cross-sell attempt. EG Auto Add to Cart Free Gift strives to increase order value before checkout, while Post Purchase Upsell—ReSell targets customers immediately after checkout. This distinction also affects the user experience and the types of offers that are most effective. EG Auto Add to Cart Free Gift uses rules based on cart value or products, while Post Purchase Upsell—ReSell leverages product recommendations and frequently bought together suggestions, focusing on automated campaigns to maximize AOV without increased ad spending.

EG Auto Add to Cart Free Gift and Post Purchase Upsell—ReSell both aim to increase sales for Shopify merchants, but they tackle the problem from different angles. EG Auto Add to Cart Free Gift focuses on pre-purchase upsells and promotions by automatically adding free gifts or products to the cart based on rules. It is geared toward offering BOGO deals, free gifts with purchase, and cart-based upsells. Post Purchase Upsell—ReSell, conversely, concentrates on post-purchase opportunities. It facilitates one-click upsells and cross-sells after the customer has already committed to a purchase, including thank you page promotions and product recommendations. The primary difference lies in the timing of the upsell or cross-sell attempt. EG Auto Add to Cart Free Gift strives to increase order value before checkout, while Post Purchase Upsell—ReSell targets customers immediately after checkout. This distinction also affects the user experience and the types of offers that are most effective. EG Auto Add to Cart Free Gift uses rules based on cart value or products, while Post Purchase Upsell—ReSell leverages product recommendations and frequently bought together suggestions, focusing on automated campaigns to maximize AOV without increased ad spending.