EG Auto Add to Cart Free Gift vs Today's Project: Buy Buttonfor Shopify (2026)

EG Auto Add to Cart Free Gift and Today's Project: Buy Button both aim to enhance the cart experience on Shopify stores, but they approach this goal from vastly different angles. EG Auto Add to Cart focuses on incentivizing purchases through strategic promotions, automatically adding free gifts or additional products based on defined rules such as cart value or specific items purchased. This app seeks to increase average order value and conversion rates by leveraging the psychology of freebies and bundle deals. It is positioned as a tool for upselling and cross-selling with a strong emphasis on creating complex, scheduled promotions. Conversely, Today's Project: Buy Button prioritizes streamlining the purchasing process and reducing friction. Its core functionality centers around a sticky 'add to cart' bar designed to make it easier for customers to initiate a purchase from any product page. The app also aims to improve the shopping experience through features like 1-click checkout and quantity selectors. Its target audience is Shopify merchants looking for a simple, direct way to boost conversion rates by simplifying the checkout process. This app is less about promotional complexity and more about usability and speed.

EG Auto Add to Cart Free Gift and Today's Project: Buy Button both aim to enhance the cart experience on Shopify stores, but they approach this goal from vastly different angles. EG Auto Add to Cart focuses on incentivizing purchases through strategic promotions, automatically adding free gifts or additional products based on defined rules such as cart value or specific items purchased. This app seeks to increase average order value and conversion rates by leveraging the psychology of freebies and bundle deals. It is positioned as a tool for upselling and cross-selling with a strong emphasis on creating complex, scheduled promotions. Conversely, Today's Project: Buy Button prioritizes streamlining the purchasing process and reducing friction. Its core functionality centers around a sticky 'add to cart' bar designed to make it easier for customers to initiate a purchase from any product page. The app also aims to improve the shopping experience through features like 1-click checkout and quantity selectors. Its target audience is Shopify merchants looking for a simple, direct way to boost conversion rates by simplifying the checkout process. This app is less about promotional complexity and more about usability and speed.