EM Form Builder vs Trustoo Pop ups, Email Popupsfor Shopify (2026)
EM Form Builder and Trustoo Pop ups, Email Popups (SendWILL/Ecomsend) are both Shopify apps that aim to enhance merchant communication and customer engagement, but they cater to distinct needs. EM Form Builder focuses on creating versatile, custom forms like contact forms, order forms, and multi-step questionnaires. It emphasizes flexibility in data collection and form management with features like conditional logic and a drag-and-drop interface. In contrast, Trustoo Pop ups, Email Popups is an all-in-one marketing platform centered around email list growth, email marketing automation, and sales promotion through popups and other engagement tools. Trustoo Pop ups, Email Popups aims to be a comprehensive solution for merchants seeking to build and nurture their email subscriber base and automate their marketing efforts. Its strength lies in its ability to create attractive email campaigns, automate welcome sequences, and recover abandoned carts, alongside its integration capabilities with other marketing apps. EM Form Builder provides a focused solution for capturing specific customer data through customizable forms and providing direct management of that data. Thus, the best choice for a merchant will greatly depend on their priorities.
At a Glance
EM Form Builder
38 reviews
Trustoo Pop ups, Email Popups
7,110 reviews
Detailed Overview
EM Form Builder
Create any type of contact form, custom forms or multi step order forms for your store easily.
Key Features
- Create contact us form, questionnaire form, order forms or any form with captcha
- Get all form entries in app dashboard to manage it anytime & get it on email too
- Create form with conditional logic for dynamic forms
- Drag n Drop interface for easy setup, form builder with file upload option
- Create multistep forms with EVM Custom Form Builder + Feedback Form, Order Form
Trustoo Pop ups, Email Popups
SendWILL (Ecomsend): grow your list with popups, send email campaigns & automate sales on autopilot.
Key Features
- Grow email list: popups, sign up forms, exit intent, spin the wheel, contact us
- Create email campaigns with drag-and-drop editor and professional templates.
- Automate welcome emails, cart recovery, discount alerts, and customer win-back.
- Customize email templates and popup designs to perfectly match your brand style.
- Drive sales with popup discount. Works with Klaviyo, Mailchimp, SMSBump, Privy.
Feature Comparison
| Rating | 4.4/5 | 5/5 |
Rating EM Form Builder4.4/5 Trustoo Pop ups, Email Popups5/5 | ||
| Reviews | 38 | 7110 |
Reviews EM Form Builder38 Trustoo Pop ups, Email Popups7110 | ||
| Primary Function | Custom Form Creation & Management | Email List Growth & Marketing Automation |
Primary Function EM Form BuilderCustom Form Creation & Management Trustoo Pop ups, Email PopupsEmail List Growth & Marketing Automation | ||
| Key Features | Drag-and-drop form builder, Conditional Logic, Multistep Forms, File Upload | Popups, Email Campaigns, Automation (Welcome, Cart Recovery), Integrations (Klaviyo, Mailchimp, etc.) |
Key Features EM Form BuilderDrag-and-drop form builder, Conditional Logic, Multistep Forms, File Upload Trustoo Pop ups, Email PopupsPopups, Email Campaigns, Automation (Welcome, Cart Recovery), Integrations (Klaviyo, Mailchimp, etc.) | ||
| Target Merchant | Merchants needing specific data collection through forms (e.g., order customization, detailed feedback) | Merchants prioritizing email marketing, list building, and automated customer communication |
Target Merchant EM Form BuilderMerchants needing specific data collection through forms (e.g., order customization, detailed feedback) Trustoo Pop ups, Email PopupsMerchants prioritizing email marketing, list building, and automated customer communication | ||
| Ease of Use | Drag-and-drop interface suggests ease of use for form building. | Drag-and-drop editor and 24/7 support aim for user-friendliness in marketing automation. |
Ease of Use EM Form BuilderDrag-and-drop interface suggests ease of use for form building. Trustoo Pop ups, Email PopupsDrag-and-drop editor and 24/7 support aim for user-friendliness in marketing automation. | ||
| Value Proposition | Flexibility in creating diverse and dynamic forms to gather specific customer information. | Comprehensive email marketing platform with features to grow email lists, automate campaigns, and drive sales. |
Value Proposition EM Form BuilderFlexibility in creating diverse and dynamic forms to gather specific customer information. Trustoo Pop ups, Email PopupsComprehensive email marketing platform with features to grow email lists, automate campaigns, and drive sales. | ||
| Form Types | Contact, Order, Registration, Questionnaire, Survey, Return | Sign Up Forms, Popups, Contact Us |
Form Types EM Form BuilderContact, Order, Registration, Questionnaire, Survey, Return Trustoo Pop ups, Email PopupsSign Up Forms, Popups, Contact Us | ||
Our Verdict
For merchants primarily focused on building a robust email marketing strategy, automating customer communication, and driving sales through email campaigns and popups, Trustoo Pop ups, Email Popups (SendWILL/Ecomsend) is the superior choice. Its higher rating based on significantly more reviews suggests strong user satisfaction and a reliable platform. It’s an all-in-one solution catering to a wider range of email marketing needs.
However, if a merchant's priority is creating highly customized forms for specific data collection purposes, such as order forms with complex conditional logic or multi-step registration processes, EM Form Builder offers a more specialized solution. Its focus on form versatility and control makes it ideal for scenarios where detailed customer input is crucial for business operations, but is likely a weaker pick if generalized marketing outreach and list growth are the focus. In summary, choose Trustoo for broader email marketing automation and EM Form Builder for specific custom form requirements.
Common Questions
Which app is better for creating a complex order form with conditional logic?
EM Form Builder is specifically designed for creating complex forms with conditional logic, multi-step processes, and file upload capabilities. Trustoo Pop ups, Email Popups is not designed for this functionality.
Which app is better for growing an email list?
Trustoo Pop ups, Email Popups is designed specifically for growing email lists. EM Form Builder will collect emails via forms, but doesn't have the list growth-focused features (popups, spin the wheel) that Trustoo has.
Does EM Form Builder integrate with other marketing platforms like Klaviyo or Mailchimp?
The provided description does not specify any integrations for EM Form Builder. Trustoo Pop ups, Email Popups integrates with Klaviyo and Mailchimp.
Which app has better customer support?
Trustoo Pop ups, Email Popups highlights 24/7 support via chat or email in its description. EM Form Builder mentions 'easy customer support', but does not specify availability.
Which app is easier to use?
Both apps emphasize ease of use. EM Form Builder features a drag-and-drop interface for form building. Trustoo Pop ups, Email Popups features a drag-and-drop editor for email campaigns. Based on descriptions alone, it's difficult to say definitively which is easier, but the presence of many reviews on Trustoo may suggest it is very intuitive, or that lots of users are willing to invest time into its use.
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