Essential Announcement Bar vs Seguno Popups & Formsfor Shopify (2026)
Essential Announcement Bar and Seguno Popups & Forms, while both residing in the Shopify Notifications category, address fundamentally different marketing objectives. Essential Announcement Bar focuses on on-site promotions and announcements, utilizing various banner formats (scrolling, rotating, sticky) to highlight sales, discounts, or important information, aiming for immediate conversion and increased sales. Seguno Popups & Forms, conversely, prioritizes lead generation and email/SMS list growth through strategically designed pop-ups and embedded forms, integrating with existing email marketing platforms and targeting visitors based on various criteria. Seguno is built exclusively for Shopify, which could offer a better integration experience.
At a Glance
Essential Announcement Bar
948 reviews
Seguno Popups & Forms
63 reviews
Detailed Overview
Essential Announcement Bar
Sell more with these announcement bar banner types: carousel, scrolling, sliding, rotating & sticky!
Key Features
- Sticky Announcement Bar: Create a fixed position announcement header bar
- Scrolling Announcement Bar: Create moving banner announcement bar (Marquee)
- Rotating Announcement Bar: Create multiple sliding announcement bars
- Animated Announcement Bar: Scrolling banner, sliding & marquee announcement bars
- Create multi announcement discount bars and promote flash sale
Seguno Popups & Forms
Capture new leads with popups launched from inside your shop admin.
Key Features
- Grow your email and SMS lists to keep subscribers coming back to your site.
- Design popups and embedded forms with our no-code builder and Canva integration.
- Target visitors based on behavior, dates, pages, and languages. And tag signups!
- Reduce abandonment and drive urgency with exit intent popups and countdowns.
- Automatically integrate with your preferred email marketing platform.
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Essential Announcement Bar5/5 Seguno Popups & Forms5/5 | ||
| Reviews | 948 | 63 |
Reviews Essential Announcement Bar948 Seguno Popups & Forms63 | ||
| Focus | On-Site Promotions & Announcements | Lead Generation & Email/SMS List Growth |
Focus Essential Announcement BarOn-Site Promotions & Announcements Seguno Popups & FormsLead Generation & Email/SMS List Growth | ||
| Primary Feature | Animated Announcement Bars (Scrolling, Rotating, Sticky) | Pop-up and Form Builder with Targeting |
Primary Feature Essential Announcement BarAnimated Announcement Bars (Scrolling, Rotating, Sticky) Seguno Popups & FormsPop-up and Form Builder with Targeting | ||
| Integration | Not explicitly stated | Integrates with Email Marketing Platforms |
Integration Essential Announcement BarNot explicitly stated Seguno Popups & FormsIntegrates with Email Marketing Platforms | ||
| Ease of Use | Assumed to be straightforward given simple bar functionality | No-code editor with templates and Canva integration |
Ease of Use Essential Announcement BarAssumed to be straightforward given simple bar functionality Seguno Popups & FormsNo-code editor with templates and Canva integration | ||
| Target Merchant | Merchants seeking immediate sales boosts through visible announcements | Merchants prioritizing long-term customer relationships and email marketing strategies |
Target Merchant Essential Announcement BarMerchants seeking immediate sales boosts through visible announcements Seguno Popups & FormsMerchants prioritizing long-term customer relationships and email marketing strategies | ||
| Value Proposition | Increase sales through highly visible promotional bars | Grow email/SMS list and convert website traffic into loyal customers |
Value Proposition Essential Announcement BarIncrease sales through highly visible promotional bars Seguno Popups & FormsGrow email/SMS list and convert website traffic into loyal customers | ||
Our Verdict
Essential Announcement Bar is the more suitable choice for merchants who want to quickly and easily promote sales, discounts, or important store information through eye-catching announcement bars. Its variety of banner formats caters to different aesthetic preferences and promotional needs. The high number of positive reviews suggests a reliable and effective app for immediate sales-driving announcements. On the other hand, Seguno Popups & Forms is the better option for merchants focusing on long-term marketing strategies centered around email and SMS marketing. Its advanced targeting and integration capabilities allow for a more personalized and strategic approach to lead generation and customer engagement, especially if they plan to use email marketing extensively.
Common Questions
Which app is better for showcasing flash sales?
Essential Announcement Bar, with its various announcement bar formats (scrolling, rotating), is better for highlighting time-sensitive flash sales directly on the storefront.
Which app is better for building an email list?
Seguno Popups & Forms is explicitly designed for building email and SMS lists with targeted pop-ups and embedded forms. Its email integration capabilities further enhance this functionality.
Which app is easier to use for non-technical users?
Seguno Popups & Forms highlights it's 'no-code' builder and canva integration, which implies it has an easier drag-and-drop interface for non-technical users to visually design elements. We lack information to determine the ease of use of Essential Announcement Bar, but based on its simpler function, it may be equally easy to implement.
Can I use both apps together?
Yes, theoretically. Essential Announcement Bar can highlight promotions that lead to Seguno Popups & Forms, encouraging visitors to sign up for email lists.
Which app provides more detailed analytics?
The description of Seguno Popups & Forms mentions tracking success within the platform. The description of Essential Announcement Bar doesn't mention analytics.
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