Essential Announcement Bar vs Trustoo Pop ups, Email Popupsfor Shopify (2026)
Essential Announcement Bar and Trustoo Pop ups, Email Popups, while both falling under the 'Notifications' category on Shopify, cater to distinct needs. Essential Announcement Bar focuses solely on creating and managing various types of announcement bars (sticky, scrolling, rotating, animated) to promote sales and direct traffic with call-to-action buttons. Its strength lies in its focused approach to visual on-site communication and immediate sales promotion. It's designed for merchants looking for a straightforward way to display announcements and deals directly on their store, using eye-catching banner styles. Trustoo Pop ups, Email Popups (SendWILL) offers a much broader suite of tools centered around email list growth and email marketing automation. It provides features like popups, email campaigns, automation for welcome series, cart recovery, and more. The application also integrates with other marketing apps. Trustoo's comprehensive set of features is ideal for stores that place a high priority on building and nurturing their email list and automating key marketing workflows. The significant difference lies in the scope: one focuses on immediate, visual on-site promotions, the other on long-term email marketing and customer engagement.
At a Glance
Essential Announcement Bar
948 reviews
Trustoo Pop ups, Email Popups
7,110 reviews
Detailed Overview
Essential Announcement Bar
Sell more with these announcement bar banner types: carousel, scrolling, sliding, rotating & sticky!
Key Features
- Sticky Announcement Bar: Create a fixed position announcement header bar
- Scrolling Announcement Bar: Create moving banner announcement bar (Marquee)
- Rotating Announcement Bar: Create multiple sliding announcement bars
- Animated Announcement Bar: Scrolling banner, sliding & marquee announcement bars
- Create multi announcement discount bars and promote flash sale
Trustoo Pop ups, Email Popups
SendWILL (Ecomsend): grow your list with popups, send email campaigns & automate sales on autopilot.
Key Features
- Grow email list: popups, sign up forms, exit intent, spin the wheel, contact us
- Create email campaigns with drag-and-drop editor and professional templates.
- Automate welcome emails, cart recovery, discount alerts, and customer win-back.
- Customize email templates and popup designs to perfectly match your brand style.
- Drive sales with popup discount. Works with Klaviyo, Mailchimp, SMSBump, Privy.
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Essential Announcement Bar5/5 Trustoo Pop ups, Email Popups5/5 | ||
| Reviews | 948 | 7110 |
Reviews Essential Announcement Bar948 Trustoo Pop ups, Email Popups7110 | ||
| Focus | Announcement Bars | Email Marketing |
Focus Essential Announcement BarAnnouncement Bars Trustoo Pop ups, Email PopupsEmail Marketing | ||
| Key Feature 1 | Scrolling Announcement Bar | Email Popups |
Key Feature 1 Essential Announcement BarScrolling Announcement Bar Trustoo Pop ups, Email PopupsEmail Popups | ||
| Key Feature 2 | Rotating Announcement Bar | Automated Email Campaigns |
Key Feature 2 Essential Announcement BarRotating Announcement Bar Trustoo Pop ups, Email PopupsAutomated Email Campaigns | ||
| Target Merchant | Merchants needing immediate on-site promotion | Merchants prioritizing email list growth and marketing automation |
Target Merchant Essential Announcement BarMerchants needing immediate on-site promotion Trustoo Pop ups, Email PopupsMerchants prioritizing email list growth and marketing automation | ||
| Ease of Use (Implied) | Likely simpler due to fewer features | Potentially more complex due to broader feature set, claimed easy setup |
Ease of Use (Implied) Essential Announcement BarLikely simpler due to fewer features Trustoo Pop ups, Email PopupsPotentially more complex due to broader feature set, claimed easy setup | ||
| Value Proposition | Directly promote sales and offers on-site | Grow email list, automate marketing, drive long-term customer engagement |
Value Proposition Essential Announcement BarDirectly promote sales and offers on-site Trustoo Pop ups, Email PopupsGrow email list, automate marketing, drive long-term customer engagement | ||
Our Verdict
For merchants primarily interested in quick and visually appealing on-site announcements and promotions, Essential Announcement Bar is the clear choice. Its focused feature set allows for simple and direct creation of various announcement bar types. The higher review count of Trustoo Pop ups, Email Popups, while indicating popularity, may be irrelevant to the specific needs of a merchant focused solely on announcement bars.
However, if email marketing and customer relationship management are priorities, Trustoo Pop ups, Email Popups (SendWILL) offers a much more robust platform. It provides a complete solution for capturing emails, sending campaigns, and automating customer engagement. Its integration capabilities with other marketing apps makes it a suitable choice for stores with existing email marketing strategies and infrastructure.
Common Questions
Which app is easier to use?
Essential Announcement Bar is likely easier to use due to its narrower focus. Trustoo Pop ups, Email Popups offers more features, implying a steeper learning curve, although it claims easy setup.
Does Essential Announcement Bar collect email addresses?
Based on the description, Essential Announcement Bar focuses primarily on on-site promotions. It does not explicitly state email collection features.
Can Trustoo Pop ups, Email Popups create scrolling announcement bars?
The description of Trustoo Pop ups, Email Popups emphasizes email list growth and campaign creation, not announcement bars.
Which app is better for promoting a flash sale?
Essential Announcement Bar is more directly suited for promoting a flash sale with its announcement bar features and call-to-action buttons.
Do these apps work with Shopify Plus?
The app descriptions do not specify compatibility with Shopify Plus. Further research is needed.
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