Essential Trust Badges & Icons vs Intelligems: A/B Testingfor Shopify (2026)
Essential Trust Badges & Icons and Intelligems: A/B Testing both enhance Shopify stores but cater to different needs. Essential Trust Badges focuses on visual credibility and trust-building through badges, icons, and banners. Its strength lies in customizing and displaying these elements to showcase guarantees, features, and secure payment options, targeting merchants looking to boost conversion rates through visual trust signals. Intelligems, on the other hand, is all about data-driven optimization through A/B testing. It empowers merchants to test various aspects of their store like pricing, discounts, and content to improve profitability. The primary distinction lies in their core functionality. Essential Trust Badges provides a design-focused solution to enhance customer trust, while Intelligems offers an analytical solution to optimize store performance through experimentation. Essential Trust Badges aims to improve perceived value and security, while Intelligems directly aims to improve sales and profitability through data and testing.
At a Glance
Essential Trust Badges & Icons
554 reviews
Intelligems: A/B Testing
105 reviews
Detailed Overview
Essential Trust Badges & Icons
Show features & guarantees with product badge icons, trust badges banners, stickers & product labels
Key Features
- Icon & trust badges banner library: diverse options for features and guarantees
- Banner customization: edit size, font, & color to match brand identity
- Flexible placement: add banners to product pages, or any custom location
- Upload your icons: use unique guarantee icons, banners & payment icons
- Customize trust badges: design product labels, sale badges & discount badges.
Intelligems: A/B Testing
A/B Test prices, discounts, content, checkouts and more to make profitable decisions faster.
Key Features
- A/B test prices to uncover profit opportunities across your entire catalog
- Go beyond typical tests to include offers, discounts, shipping, and more
- Make confident decisions faster with clear, actionable analytics
- Deploy top-performing versions across segments, pages, and channels
- Define success on your terms with custom events, COGS, and metrics
Feature Comparison
| Rating | 5/5 | 4.6/5 |
Rating Essential Trust Badges & Icons5/5 Intelligems: A/B Testing4.6/5 | ||
| Reviews | 554 | 105 |
Reviews Essential Trust Badges & Icons554 Intelligems: A/B Testing105 | ||
| Core Functionality | Visual Trust Building | A/B Testing & Optimization |
Core Functionality Essential Trust Badges & IconsVisual Trust Building Intelligems: A/B TestingA/B Testing & Optimization | ||
| Key Features | Icon library, banner customization, flexible placement | Price testing, discount testing, custom metrics, segmentation |
Key Features Essential Trust Badges & IconsIcon library, banner customization, flexible placement Intelligems: A/B TestingPrice testing, discount testing, custom metrics, segmentation | ||
| Target Merchant | Merchants seeking immediate trust signals and visual enhancements | Data-driven merchants optimizing for profit and conversion |
Target Merchant Essential Trust Badges & IconsMerchants seeking immediate trust signals and visual enhancements Intelligems: A/B TestingData-driven merchants optimizing for profit and conversion | ||
| Ease of Use (Inferred) | Likely Easier (Design-focused) | Likely More Complex (Data Analysis) |
Ease of Use (Inferred) Essential Trust Badges & IconsLikely Easier (Design-focused) Intelligems: A/B TestingLikely More Complex (Data Analysis) | ||
| Value Proposition | Increased trust, improved conversion rates through visual appeal | Data-driven profit maximization through A/B testing and optimization |
Value Proposition Essential Trust Badges & IconsIncreased trust, improved conversion rates through visual appeal Intelligems: A/B TestingData-driven profit maximization through A/B testing and optimization | ||
| Customization | Extensive badge and banner customization | Custom events, COGS, and metrics for defining success |
Customization Essential Trust Badges & IconsExtensive badge and banner customization Intelligems: A/B TestingCustom events, COGS, and metrics for defining success | ||
Our Verdict
For merchants prioritizing immediate visual improvements and trust-building elements like badges and banners to increase conversions, Essential Trust Badges & Icons is the stronger choice. It's easier to implement and provides readily available visual assets. However, if the merchant is focused on data-driven decision-making, running experiments to optimize pricing, discounts, and other critical aspects of their store, Intelligems: A/B Testing is the superior option. It offers a more sophisticated approach to improving profitability through continuous testing and analysis.
Ultimately, the best choice depends on the merchant's strategic priorities. If visual appeal and immediate trust signals are paramount, Essential Trust Badges is recommended. If data-driven optimization and experimentation are key, Intelligems is the better investment.
Common Questions
Which app is easier to use for a beginner?
Essential Trust Badges & Icons is likely easier for beginners due to its focus on visual design and drag-and-drop functionality. Intelligems requires more understanding of A/B testing and data analysis.
Which app is better for increasing trust with customers?
Essential Trust Badges & Icons is explicitly designed for building trust with customers through visual cues such as trust badges and payment icons.
Which app is better for increasing profitability?
Intelligems: A/B Testing is directly aimed at increasing profitability by allowing merchants to test different strategies and identify the most effective ones based on data.
Do both apps require coding?
Neither app explicitly states coding is required. Essential Trust Badges highlights flexible placement of badges, implying some HTML knowledge might be beneficial for advanced customization. Intelligems focuses on data analysis and UI based experiment setup.
Can these apps be used together?
Yes, these apps can be used together. Essential Trust Badges can improve the initial trust and perception of the store, while Intelligems can be used to A/B test the effectiveness of different badge designs or promotional offers.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store