Essential Trust Badges & Icons vs KOBU ‑ Menu Highlightfor Shopify (2026)
Essential Trust Badges & Icons and KOBU ‑ Menu Highlight are both 5-star rated apps on the Shopify App Store, but they serve vastly different purposes. Essential Trust Badges focuses on building customer trust and highlighting key product features using badges, icons, and banners placed strategically on product pages or custom locations. Its target audience is merchants looking to increase conversion rates by showcasing guarantees, secure payment methods, and other trust signals. Key strengths include its extensive library of icons and badges, banner customization options, and flexible placement settings. Merchants can also upload their own icons for a unique touch. KOBU ‑ Menu Highlight, on the other hand, is designed to improve website navigation and product discovery through visually appealing, social media-inspired menus. It's aimed at merchants who want to create a more engaging and user-friendly browsing experience, reducing bounce rates and highlighting specific products, collections, or links. Key features include customizable menu styles (circle or square), flexible placement within the theme, and support for multiple languages and menu badges to highlight new or on-sale items. The app enables merchants to create an 'Instagram stories' style navigation system.
At a Glance
Essential Trust Badges & Icons
554 reviews
KOBU ‑ Menu Highlight
23 reviews
Detailed Overview
Essential Trust Badges & Icons
Show features & guarantees with product badge icons, trust badges banners, stickers & product labels
Key Features
- Icon & trust badges banner library: diverse options for features and guarantees
- Banner customization: edit size, font, & color to match brand identity
- Flexible placement: add banners to product pages, or any custom location
- Upload your icons: use unique guarantee icons, banners & payment icons
- Customize trust badges: design product labels, sale badges & discount badges.
KOBU ‑ Menu Highlight
Menu for featuring products, collections or links to improve visibility and accessibility
Key Features
- Display menu on mobile or desktop or both. Support mobile menu navigation bar
- Create multiple menu groups for different product types or collections
- Comprehensive design options to adjust menu gap, width, margin and custom css
- Menu badge for circle menu to highlight new or collection on sales
- Support multiple languages
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Essential Trust Badges & Icons5/5 KOBU ‑ Menu Highlight5/5 | ||
| Reviews | 554 | 23 |
Reviews Essential Trust Badges & Icons554 KOBU ‑ Menu Highlight23 | ||
| Primary Function | Build trust with badges & icons | Improve navigation with visual menus |
Primary Function Essential Trust Badges & IconsBuild trust with badges & icons KOBU ‑ Menu HighlightImprove navigation with visual menus | ||
| Target Merchant | Merchants wanting to increase trust and conversion | Merchants wanting better navigation and product discovery |
Target Merchant Essential Trust Badges & IconsMerchants wanting to increase trust and conversion KOBU ‑ Menu HighlightMerchants wanting better navigation and product discovery | ||
| Key Feature 1 | Icon & trust badge library | Circle or square menu options |
Key Feature 1 Essential Trust Badges & IconsIcon & trust badge library KOBU ‑ Menu HighlightCircle or square menu options | ||
| Key Feature 2 | Banner customization | Comprehensive design customization |
Key Feature 2 Essential Trust Badges & IconsBanner customization KOBU ‑ Menu HighlightComprehensive design customization | ||
| Key Feature 3 | Flexible banner placement | Mobile and desktop support |
Key Feature 3 Essential Trust Badges & IconsFlexible banner placement KOBU ‑ Menu HighlightMobile and desktop support | ||
| Value Proposition | Boost website credibility & sales | Reduce bounce rate & improve conversion with engaging menus |
Value Proposition Essential Trust Badges & IconsBoost website credibility & sales KOBU ‑ Menu HighlightReduce bounce rate & improve conversion with engaging menus | ||
Our Verdict
If your primary goal is to improve customer trust, highlight product features and guarantees, and showcase secure payment methods, Essential Trust Badges & Icons is the clear choice. Its large number of positive reviews suggests it is a reliable option for this purpose. However, if your main concern is improving website navigation, highlighting specific products or collections, and creating a more visually engaging shopping experience, KOBU ‑ Menu Highlight is better suited. While it has fewer reviews, its feature set directly addresses navigation and product discovery concerns.
Ultimately, the 'better' app depends entirely on the merchant's specific needs and priorities. Merchants might even consider using both apps in conjunction to improve both trust signals and site navigation.
Common Questions
Which app is easier to use?
Both apps aim for easy integration, but the choice depends on your comfort level. Essential Trust Badges focuses on simple drag-and-drop placement and customization, while KOBU ‑ Menu Highlight involves more configuration of menu styles and navigation links. Read reviews for recent experiences from other merchants.
Can I use both apps on the same Shopify store?
Yes, these apps serve different functions and can complement each other. Essential Trust Badges improves trust and KOBU ‑ Menu Highlight enhances navigation.
Which app offers more customization options?
Both apps offer customization, but in different areas. Essential Trust Badges excels in banner and icon customization, while KOBU ‑ Menu Highlight provides extensive options for menu design and layout.
Which app is better for mobile users?
KOBU ‑ Menu Highlight explicitly supports mobile menu navigation, making it a better choice if mobile optimization is a primary concern. Essential Trust Badges can also improve the mobile experience by highlighting trust signals but doesn't directly address navigation.
Which app is better for a new Shopify store?
It depends on the store's needs. If building trust and establishing credibility are priorities for a new store, Essential Trust Badges is recommended. If the store has a large product catalog and needs to improve navigation, KOBU ‑ Menu Highlight is more suitable. Consider a free trial or demo before committing to either app.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store