Essential Upsell & Cross Sell vs Gojiberry Survey & Feedbackfor Shopify (2026)
Essential Upsell & Cross Sell and Gojiberry Survey & Feedback, while both listed under the 'Upsell and cross-sell' category on Shopify, serve fundamentally different purposes for merchants. Essential Upsell focuses on increasing Average Order Value (AOV) through strategically placed upsells and cross-sells on product pages and cart drawers. It targets merchants looking to immediately boost sales through recommended products, bundles, and discounts. Gojiberry, on the other hand, prioritizes gathering customer feedback through surveys at various points in the customer journey (pre-purchase, post-purchase). Its strength lies in providing valuable data for marketing attribution, product development, and overall customer understanding. It aims at merchants who want to refine their marketing strategies and product offerings based on direct customer input. Essentially, one drives immediate revenue via product suggestions, while the other drives future improvements through customer insights.
At a Glance
Essential Upsell & Cross Sell
1,004 reviews
Gojiberry Survey & Feedback
28 reviews
Detailed Overview
Essential Upsell & Cross Sell
One click upsell and cross sell. Show frequently bought together product upsell & related products.
Key Features
- Show frequently bought products (FBT), related products, product recommendations
- Post purchase upsell & cross sell: Product addons, bought together bundles
- Automatic discount promotions: Add discounts to upsell & "also bought" products
- Product page upsell: Add one click upsell & cross-sell products & BOGO bundles
- Cart upsell: Add upsell cart app, cross-sell & product add-ons to cart drawer
Gojiberry Survey & Feedback
Scale ads & marketing with pre-purchase & post-purchase surveys for emails, product inserts, & SNS.
Key Features
- 1 minute no code setup with easy templates, even on mobile devices
- Display pre-purchase survey pop-up, and send surveys using link/QR code
- Full customization for brand, language localization, images, coupons & points
- Analytics dashboard: Results connected to customer data with CSV download option
- Advanced features: Target customer segments & set conditional survey logic
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Essential Upsell & Cross Sell5/5 Gojiberry Survey & Feedback5/5 | ||
| Reviews | 1004 | 28 |
Reviews Essential Upsell & Cross Sell1004 Gojiberry Survey & Feedback28 | ||
| Core Function | Upselling and Cross-selling | Customer Survey & Feedback Collection |
Core Function Essential Upsell & Cross SellUpselling and Cross-selling Gojiberry Survey & FeedbackCustomer Survey & Feedback Collection | ||
| Primary Goal | Increase AOV | Gather Customer Insights |
Primary Goal Essential Upsell & Cross SellIncrease AOV Gojiberry Survey & FeedbackGather Customer Insights | ||
| Key Feature Set | Product Recommendations, Bundles, Discounts, Cart Upsells | Survey Templates, Customizable Design, Conditional Logic, Analytics Dashboard |
Key Feature Set Essential Upsell & Cross SellProduct Recommendations, Bundles, Discounts, Cart Upsells Gojiberry Survey & FeedbackSurvey Templates, Customizable Design, Conditional Logic, Analytics Dashboard | ||
| Integration Points | Product Page, Cart Drawer, Post-Purchase | Email, Product Inserts, SNS, Pre-purchase Pop-up |
Integration Points Essential Upsell & Cross SellProduct Page, Cart Drawer, Post-Purchase Gojiberry Survey & FeedbackEmail, Product Inserts, SNS, Pre-purchase Pop-up | ||
| Target Merchant | Merchants focused on immediate sales lift | Merchants prioritizing data-driven decision-making and marketing optimization |
Target Merchant Essential Upsell & Cross SellMerchants focused on immediate sales lift Gojiberry Survey & FeedbackMerchants prioritizing data-driven decision-making and marketing optimization | ||
| Ease of Implementation | Likely straightforward for implementing basic upsells; customization may require more effort | Claimed to have 1-minute setup with templates; extensibility support for complex implementations |
Ease of Implementation Essential Upsell & Cross SellLikely straightforward for implementing basic upsells; customization may require more effort Gojiberry Survey & FeedbackClaimed to have 1-minute setup with templates; extensibility support for complex implementations | ||
| Value Proposition | Increased revenue through targeted product suggestions | Improved marketing effectiveness and product development through customer feedback |
Value Proposition Essential Upsell & Cross SellIncreased revenue through targeted product suggestions Gojiberry Survey & FeedbackImproved marketing effectiveness and product development through customer feedback | ||
Our Verdict
For merchants solely focused on immediately boosting sales through upsells, cross-sells, and bundles, Essential Upsell & Cross Sell is the clear choice. Its extensive features geared towards increasing AOV make it a suitable option. The high number of positive reviews also indicates a generally positive user experience.
However, if a merchant's priority is understanding their customer base, optimizing marketing spend, and developing new products based on customer feedback, Gojiberry Survey & Feedback is the more appropriate tool. While its review count is significantly lower, the app's focus on survey design, distribution, and analysis aligns with a data-driven approach to e-commerce. Both apps can be used together, but if resources are limited, merchants should choose the app that best aligns with their immediate business goals.
Common Questions
Can Essential Upsell & Cross Sell gather customer feedback?
No, Essential Upsell & Cross Sell is primarily designed for presenting upsell and cross-sell offers, not for collecting customer feedback. It focuses on product recommendations to increase AOV.
Can Gojiberry Survey & Feedback directly increase my AOV?
While Gojiberry Survey & Feedback doesn't directly present upsells, the insights gained from surveys can inform product development and marketing strategies that indirectly lead to higher AOV in the long run.
Which app is easier to set up?
Gojiberry Survey & Feedback claims a 1-minute setup using templates. Essential Upsell & Cross Sell's setup complexity depends on the level of customization desired, but basic upsell setups are likely straightforward.
Which app is better for a new Shopify store?
A new Shopify store might benefit more from Gojiberry Survey & Feedback initially to understand its target audience and refine its product offerings. Once the store gains traction, Essential Upsell & Cross Sell can be added to boost AOV.
Do both apps support Shopify Extensibility?
Only Gojiberry explicitly states that it supports Shopify Extensibility. Essential Upsell & Cross Sell makes no claim regarding Extensibility support in its description.
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