Essential Upsell & Cross Sell vs Gro One Click Upsell Funnelsfor Shopify (2026)
Essential Upsell & Cross Sell and Gro One Click Upsell Funnels both aim to increase Average Order Value (AOV) through upselling and cross-selling. However, they differ significantly in their approach. Essential Upsell focuses on pre-purchase and cart-based upselling, offering features like 'frequently bought together' recommendations, product bundles, and cart add-ons. It presents upsells on the product page and in the cart drawer, aiming to influence purchasing decisions before checkout. Gro One Click Upsell Funnels, on the other hand, specializes in post-purchase one-click upsells. It emphasizes reducing cart abandonment by offering upsells *after* the initial purchase has been completed. Its core value proposition is a frictionless, one-click buying experience for upsell offers, minimizing the risk of losing a customer due to complicated checkout processes. It includes an AI-powered funnel system, suggesting upsells tailored to the customer's purchase. This makes Gro One Click Upsell Funnels suitable for merchants concerned about cart abandonment and those seeking a simple, post-checkout upsell solution. Essential Upsell is for stores looking for comprehensive pre-purchase upselling options.
At a Glance
Essential Upsell & Cross Sell
1,004 reviews
Gro One Click Upsell Funnels
11 reviews
Detailed Overview
Essential Upsell & Cross Sell
One click upsell and cross sell. Show frequently bought together product upsell & related products.
Key Features
- Show frequently bought products (FBT), related products, product recommendations
- Post purchase upsell & cross sell: Product addons, bought together bundles
- Automatic discount promotions: Add discounts to upsell & "also bought" products
- Product page upsell: Add one click upsell & cross-sell products & BOGO bundles
- Cart upsell: Add upsell cart app, cross-sell & product add-ons to cart drawer
Gro One Click Upsell Funnels
Boost Order Values without risking Cart Abandonment with Post Checkout One Click Upsell Funnels
Key Features
- Upsell After order payment, with Offers that can be bought in a Single Click
- Maximize AOV Boost with Upsell Funnels that can show a Second Upsell or Downsell
- Start Upselling in Minutes with an AI that works out of the box for All Catalogs
- Take control when you want to with Upsell Funnels based on Your own Rules.
- Mobile optimized offers
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Essential Upsell & Cross Sell5/5 Gro One Click Upsell Funnels5/5 | ||
| Reviews | 1004 | 11 |
Reviews Essential Upsell & Cross Sell1004 Gro One Click Upsell Funnels11 | ||
| Upsell Timing | Pre-purchase & Cart | Post-purchase |
Upsell Timing Essential Upsell & Cross SellPre-purchase & Cart Gro One Click Upsell FunnelsPost-purchase | ||
| Upsell Type | Frequently Bought Together, Bundles, Related Products | One-Click Upsells & Downsells |
Upsell Type Essential Upsell & Cross SellFrequently Bought Together, Bundles, Related Products Gro One Click Upsell FunnelsOne-Click Upsells & Downsells | ||
| AI-Powered Suggestions | Product recommendations | AI Upsell Funnels |
AI-Powered Suggestions Essential Upsell & Cross SellProduct recommendations Gro One Click Upsell FunnelsAI Upsell Funnels | ||
| Ease of Use | Customizable widgets and strategies | AI setup 'Out of the Box' and Easy Editor |
Ease of Use Essential Upsell & Cross SellCustomizable widgets and strategies Gro One Click Upsell FunnelsAI setup 'Out of the Box' and Easy Editor | ||
| Target Merchant | Merchants seeking comprehensive pre-purchase upsell solutions | Merchants concerned about cart abandonment, looking for simple post-purchase upsell |
Target Merchant Essential Upsell & Cross SellMerchants seeking comprehensive pre-purchase upsell solutions Gro One Click Upsell FunnelsMerchants concerned about cart abandonment, looking for simple post-purchase upsell | ||
| Value Proposition | Increase AOV with diverse pre-purchase upselling techniques. | Maximize AOV without risking cart abandonment through frictionless post-purchase upsells. |
Value Proposition Essential Upsell & Cross SellIncrease AOV with diverse pre-purchase upselling techniques. Gro One Click Upsell FunnelsMaximize AOV without risking cart abandonment through frictionless post-purchase upsells. | ||
Our Verdict
For Shopify merchants wanting to implement a comprehensive pre-purchase upselling strategy directly on product pages and in the cart, Essential Upsell & Cross Sell is the stronger choice. Its range of features, including 'frequently bought together' suggestions and customizable bundles, allows for a multifaceted approach to increasing AOV before checkout. The significantly higher number of reviews also suggests a larger user base and more established presence.
Conversely, Gro One Click Upsell Funnels is ideal for merchants prioritizing a smooth checkout experience and those specifically concerned about cart abandonment. Its post-purchase one-click upsell functionality offers a frictionless way to increase AOV without adding friction to the initial purchase. While it has far fewer reviews, its focus on post-checkout optimization makes it a targeted solution for stores seeking to capitalize on completed transactions.
Common Questions
Which app is easier to set up?
Gro One Click Upsell Funnels appears easier to set up initially due to its AI-powered 'out of the box' functionality, whereas Essential Upsell, with its range of customizable widgets, might require more manual configuration.
Which app is better for reducing cart abandonment?
Gro One Click Upsell Funnels is specifically designed to reduce cart abandonment by offering upsells only after the initial purchase is complete. Essential Upsell's pre-purchase strategies don't directly address this concern.
Which app offers more customization options?
Essential Upsell & Cross Sell offers more granular control over upsell placements and types on product pages and in the cart, leading to a higher degree of customization. However, Gro One Click Upsell has an easy editor to change their AI rules.
Which app is better for building product bundles?
Essential Upsell & Cross Sell provides specific features for creating and promoting product bundles, making it the better choice for merchants who want to offer bundled discounts and encourage larger purchases.
Which app is more suitable for stores with a high volume of transactions?
Both apps could be suitable, however, Essential Upsell & Cross Sell's robust features would be more manageable for a store with a large volume of transactions to strategically showcase different offers to its customers.
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