Essential Upsell & Cross Sell vs HX: Hide Express Paymentsfor Shopify (2026)
Essential Upsell & Cross Sell and HX: Hide Express Payments are both Shopify apps falling under the 'Checkout' category, but they address drastically different aspects of the checkout experience. Essential Upsell focuses on increasing Average Order Value (AOV) through various upselling and cross-selling strategies, targeting merchants who want to maximize revenue per transaction. It boasts a strong reputation with a 5/5 rating based on over a thousand reviews. Conversely, HX: Hide Express Payments aims to streamline the checkout process by allowing merchants to control which express payment options are displayed. HX: Hide Express Payments is designed for merchants who believe that offering too many express payment options leads to customer confusion and cart abandonment. The app lacks any reviews, indicating it may be very new or not widely adopted. The fundamental difference lies in their value proposition: Essential Upsell focuses on increasing sales *after* a customer has shown interest, while HX: Hide Express Payments attempts to optimize the *initial* checkout flow to reduce friction.
At a Glance
Essential Upsell & Cross Sell
1,004 reviews
HX: Hide Express Payments
0 reviews
Detailed Overview
Essential Upsell & Cross Sell
One click upsell and cross sell. Show frequently bought together product upsell & related products.
Key Features
- Show frequently bought products (FBT), related products, product recommendations
- Post purchase upsell & cross sell: Product addons, bought together bundles
- Automatic discount promotions: Add discounts to upsell & "also bought" products
- Product page upsell: Add one click upsell & cross-sell products & BOGO bundles
- Cart upsell: Add upsell cart app, cross-sell & product add-ons to cart drawer
HX: Hide Express Payments
Hide express payment options like Apple Pay, PayPal, and more to streamline your checkout process.
Key Features
- Hide express payment options like Apple Pay, Google Pay, and PayPal.
- Customize checkout by controlling visible express payment methods.
- Streamline checkout to reduce cart abandonment.
Feature Comparison
| Rating | 5/5 | 0/5 |
Rating Essential Upsell & Cross Sell5/5 HX: Hide Express Payments0/5 | ||
| Reviews | 1004 | 0 |
Reviews Essential Upsell & Cross Sell1004 HX: Hide Express Payments0 | ||
| Focus | Increase AOV through Upselling/Cross-selling | Streamline Checkout by Hiding Express Payments |
Focus Essential Upsell & Cross SellIncrease AOV through Upselling/Cross-selling HX: Hide Express PaymentsStreamline Checkout by Hiding Express Payments | ||
| Key Features | Frequently Bought Together, Post-Purchase Upsells, Automatic Discounts | Hide Apple Pay, Google Pay, PayPal, Shop Pay |
Key Features Essential Upsell & Cross SellFrequently Bought Together, Post-Purchase Upsells, Automatic Discounts HX: Hide Express PaymentsHide Apple Pay, Google Pay, PayPal, Shop Pay | ||
| Target Merchant | Merchants wanting to boost sales per transaction | Merchants wanting simplified checkout with fewer options |
Target Merchant Essential Upsell & Cross SellMerchants wanting to boost sales per transaction HX: Hide Express PaymentsMerchants wanting simplified checkout with fewer options | ||
| Social Proof | High (1004 reviews) | None (0 reviews) |
Social Proof Essential Upsell & Cross SellHigh (1004 reviews) HX: Hide Express PaymentsNone (0 reviews) | ||
| Value Proposition | Maximize Revenue | Simplify Checkout, Reduce Abandonment |
Value Proposition Essential Upsell & Cross SellMaximize Revenue HX: Hide Express PaymentsSimplify Checkout, Reduce Abandonment | ||
| Ease of Use (Implied) | Likely moderate due to feature complexity | Likely high due to simple function |
Ease of Use (Implied) Essential Upsell & Cross SellLikely moderate due to feature complexity HX: Hide Express PaymentsLikely high due to simple function | ||
Our Verdict
Essential Upsell & Cross Sell is the clear choice for merchants looking to actively increase their AOV through targeted product recommendations and strategic discounts. The high rating and numerous reviews suggest it's a well-regarded and effective solution. This app is best suited for established stores with a solid product catalog and a desire to maximize revenue from each customer.
HX: Hide Express Payments caters to a niche audience who believe that offering fewer payment options will improve the checkout experience. Given the lack of reviews, it's difficult to assess its effectiveness. It might be suitable for merchants who have observed a high cart abandonment rate specifically related to payment method confusion and who are confident in their primary payment gateways.
Common Questions
Which app is better for improving cart abandonment rates?
HX: Hide Express Payments *claims* to help reduce cart abandonment by streamlining the checkout process. However, Essential Upsell & Cross Sell could indirectly improve it by incentivizing customers to add more to their cart during checkout, potentially solidifying their commitment to the purchase. Neither app explicitly guarantees cart abandonment rate reduction.
Which app is easier to set up and use?
Based on the descriptions, HX: Hide Express Payments is likely simpler to set up, as it focuses on a single, straightforward function. Essential Upsell & Cross Sell likely requires more configuration and strategic planning to effectively implement its various upselling and cross-selling features.
Does Essential Upsell & Cross Sell support 'Buy One Get One' (BOGO) offers?
Yes, the description mentions 'BOGO bundles' as a feature of the Essential Upsell & Cross Sell app, allowing merchants to create these types of promotional offers within the app.
Can HX: Hide Express Payments A/B test different payment option configurations?
The provided description does not mention A/B testing capabilities for HX: Hide Express Payments. It's primarily focused on simply hiding specific express payment options.
Which app requires more ongoing maintenance and adjustments?
Essential Upsell & Cross Sell will likely require more ongoing maintenance, as merchants need to continuously analyze which upsell and cross-sell strategies are most effective and adjust their recommendations accordingly. HX: Hide Express Payments, once configured, should require minimal ongoing maintenance unless there are changes to the store's payment processing setup.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store